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The Growth Hacker’s Guide to Twitter Marketing

  • 9
  • November 5, 2015

growth-hackers-guide-to-twitter-marketing-FI-750

It’s not exactly a secret that Twitter is a great platform to grow any kind of business. In fact, 34% of marketers say they use Twitter to successfully generate leads, according to Jeff BullasAwesome, right?

That’s why I decided to create this comprehensive guide. I’m going to show you exactly how to leverage Twitter in order to grow your business very quickly.Growth-Hackers-Guide-to-Twitter-Marketing-Checklist-Download

In each chapter, you’ll learn actionable hacks to shortcut your path to success.

Are you ready to grow?

Twitter Marketing: The Growth Hacker’s Guide

Chapter 1: The Growth Hacker’s Eye

Chapter 2: How to Hack Twitter’s Advanced Search to Grow Your Social Media Following

Chapter 3: Two Advanced Twitter Hacks to Massive Content Promotion

Chapter 4: Introduction to Twitter Newsjacking

Chapter 5: How to Build a Twitter Marketing Robot with IFTTT

Chapter 6: Four Tools That Will Make Your Life Easier

Chapter 7: How to Hack Twitter to Increase Your Email Subscribers

The Growth Hacker’s Eye

The growth hacker's eye

 

Before we get into the practical stuff, I want to introduce you to one of the most important concepts of growth hacking — I call it: “The Growth Hacker’s Eye”.

One of the biggest mistakes people make when running a business is to focus on the wrong activities — and I mean, activities that don’t give you anything in return.

When it comes to business, everything you do throughout your day needs to be entirely focused on growth. If a specific activity is not gaining you more money, then you’re wasting time.

growth

Credit: Fast Forward Advisors

That’s why you need to develop a “growth hacker’s eye”, so you can easily identify what your income producing activities are, and what activities are just a waste of time. This way, you can focus your attention on things that give you the most results.

Remember, as a business, your most valuable asset is your time. The more time you save, the faster you can grow.

Time is money

Credit: Quotesgram

Once you develop this “eye”, it will be really easy for you to find new ways to shortcut your path and get the results you want.

“How do I develop the growth hacker’s eye?” You ask.

Two tips:

First, start by asking yourself questions like, “How will this activity grow my business?” or “Is this the fastest way to get the results I’m looking for?” By answering these types of questions,you’ll be able to quickly figure out whether an activity is worth your time.

Second, you need to develop critical thinking skills, so you can solve problems and/or any kind of situation really fast, or better yet, solve them as efficiently as is humanly possible. Specifically, start by solving critical thinking exercises like the ones found in this article.  

Critical thinking

Credit: Boundless

If you’re patient and constantly follow the two tips above, eventually you’ll become really good at finding income-producing activities and shortcuts to success.

Further reading:

Back to TopGrowth-Hackers-Guide-to-Twitter-Marketing-Checklist-Download

How to Hack Twitter’s Advanced Search to Grow Your Social Media Following

Chapter-2

One of the best things about Twitter is you can use it to grow your other social networks. And no, I’m not talking about cross-promoting your profiles. Although that’s an attractive option, there are more effective ways to do it.

With Twitter’s Advanced Search feature there are infinite combinations you can make to find people who:

  1. Are interested in your main topic and
  2. Are very active on your other social networks

Once you find these people, all you need to do is start the conversation and start growing your social media profiles.

“But, how can I do that?”

I’m glad you asked!

Here’s how:

First, head over to Twitter’s Advanced Search. You’ll see something like this:

Twitter's_Advanced_Search

In the section marked “All of these words” you should type in keywords related to your main topic.

Here you’ll tell Twitter to show you only results containing all the keywords you typed in. This is very useful to find people who are interested in more than one topic.

For example, if you’re targeting people within the Internet Marketing space, but who are also interested in SEO, you should type in keywords like “Digital marketing, “SEO” and “Search Engines”. This way, Twitter will only show you tweets containing all of those words.

All of these words

 

On the other hand, if you want to find people who have recently shared something more specific, you can type in your exact phrase in the section marked “This exact phrase”.

this exact phrase

 

Another option is to use the section marked “Any of these words”. If you decide to use this, Twitter will show you content that contains any of the keywords you typed in.

any_of_these_words

If you want to exclude some specific words, type them in the section marked “None of these words”.

Finally, once you have your keywords in place, it’s time to write your hashtag.

Here’s where you need to start thinking strategically. If you want to find people who are very active on Periscope, you should type in the hashtag #Periscope.

hashtag

This way, Twitter will only show you tweets containing that particular hashtag, which means that content might came from a Periscope broadcast.

hashtag results

On the other hand, if you want to find people who are very active on Instagram, you should type in the hashtag #Instagram.

And you can repeat the process with any social network you want (even Twitter). All you need to do is create a list of at least 100 people using this process. Then, you can reach out to them using the following script:

Note: This script is just an example. I highly recommend that you modify it accordingly.

———————————————————————————————————–

Hello John,

I was chilling out on Twitter this morning when I came across your Tweet about Online Marketing.

Great stuff! I really liked it.

Also, I noticed you’re very active on Periscope, which is funny; I’m running a weekly livestream where I teach people how to build a successful online business.

I think you’d enjoy it. Let me know if you want a heads up when the next broadcast comes out.

Cheers,

Josue

———————————————————————————————————–

(If you’re wondering how to find a person’s email, you can read this guide).

Remember, you’re reaching out to highly-targeted people, so they’re very likely to respond positively. Not all of them, but a good chunk of them.

Further reading:

Back to TopGrowth-Hackers-Guide-to-Twitter-Marketing-Checklist-Download

Two Advanced Twitter Hacks to Massive Content Promotion

Chapter-3

Content promotion is really tough, right?

Well, actually no.

In this chapter I’m going to guide you step-by-step through two Twitter hacks that will allow you to put your content in front of dozens (and even hundreds) of highly-targeted people in just a couple of minutes.

Tactic # 1: Hack BuzzSumo to find Twitter Evangelists

For those who are not familiar with BuzzSumo, it’s a tool that shows you the most popular content on a specific topic sorted by number of social shares.

Buzzsumo

Want to know the best part?

BuzzSumo will show you not only how many people shared a blog post, but who shared it. This is very useful to find people who might be interested in your content.

Remember, when someone shares something on social media, you know two things about that person:

  1. He or she is very interested in that specific topic
  2. He or She tends to share content on that topic.

Which means that if you put a high-quality piece of content related to that topic in front of them, they will be very likely to share it, too.

So first, head over to BuzzSumo and enter a broad keyword. For instance, if you’re in the Vegan Food space, you could type in “Vegan Recipes”.

Searching

Then, the tool will show you the most popular blog posts about vegan recipes.

Popular Vegan Recipes

Now, you should select your date range, so you can find people who have recently shared something on your topic — I suggest selecting “Past Week” or “Past Month”.

Buzzsumo date

Then, sort results by “Twitter shares”:

Sort by Twitter shares

Click on “View Sharers”:

View Sharers

Finally, click on “export”:

export

Once you have your list of sharers, it’s time to start cutting off irrelevant info (and people). Try to cut down your list to 200 sharers.

shareres

First, delete all the columns, excepting “username”, “name”, “URL”, and “number of followers”. Your list should look like this:

Finidhed list

Now it’s time to delete irrelevant people. A rule of thumb is to delete every username that has less than 1,000 followers.

In order to do that, select column B and click on “Data”.

Data

Then, click on “sort range”, check the box marked as “Data has header row”, and click on “Sort”.

sort

Finally, select all the accounts that have less than 1,000 followers and delete them.

And you’re done – you’ve a list of highly-targeted people.

Now you need to start reaching out to your list using the following script:

———————————————————————————————————–

Subject: NAME — can you help me?

Hello NAME,

I was chilling out on Twitter this morning and I noticed you constantly share content on TOPIC. Specifically, I noticed you shared one of my favorite articles: NAME OF THE ARTICLE YOU FOUND IN BUZZSUMO

Anyway, I actually have an article on TOPIC coming out next week, and I think you’d love it.

Please let me know if you want a heads up when it comes out 🙂

Cheers,

Josue

———————————————————————————————————–

As you can see, a very simple approach, but it can give you great results.

Now you can repeat that same process to promote every piece of content you publish.

Tactic # 2: “Steal” Your Competition’s Success

When someone mentions a competitor or shares a competitor’s blog post, that person is very likely to share your content or mention you as well (if you give them a good reason to do so).

The good news is that with Twitter’s Advanced Search it’s really easy to find those mentions. And when done properly, you can easily turn those mentions into massive growth.

Here’s a solid process:

First, you need to find tweets where your competitors are mentioned. To do this, head over to Twitter’s Advanced Search and look for the section marked “mentioning these accounts”.

In that section, you need to write the Twitter usernames of your competitors. For example, if you’re running an SEO software, your competitors could be @ahrefs, @moz and @majesticSEO.

competitors

Note: If you don’t know who your competitors are, you can find them by following the steps in this guide.

Then, in the section marked “from this date”, set up your date range from 1 day to 1 week maximum. This way, Twitter will only show you mentions that are very recent.

sort date

Finally, hit the “Search” button and Twitter will show you all the tweets where your competitors are mentioned:

Ahrefs' mention

Now all you need to do is reach out to the person who mentioned your competitor and use one of the following scripts:

Option a)

———————————————————————————————————–

Subject: Question about your article about TOPIC

Hi NAME,

I was on Twitter this morning and came across the article you wrote yesterday about TOPIC.

Great stuff! I really like how you went into depth about SUBTOPIC.

I noticed that you mentioned COMPETITOR BRAND in your post.

I completely agree: their COMPETITOR FEATURE is awesome.

Just wanted to give you a heads up that we also have a similar FEATURE at YOUR BRAND. It’s similar to COMPETITORS but has EXTRA FEATURE.

I actually created a free account for you so you can give our product a try for yourself:

ACCOUNT DETAILS

Let me know what you think 😀

Cheers,

YOUR NAME

———————————————————————————————————–

Option b)

———————————————————————————————————–

Hello NAME,

I was chilling out on Twitter tonight and I noticed you shared a BRAND’s blog post: NAME OF THE BLOG POST

Great stuff, I really enjoyed it!

Just wanted to let you know that we’ve created a similar article at YOUR BRAND. It’s like NAME OF THE BLOG POST, but we’ve also covered X,Y and Z.

I think you’d love it.

Please let me know if you want to check it out.

NAME

———————————————————————————————————–

And you’re done!

Now you have a solid process to “steal” your competitor’s success.

Further reading:

Back to TopGrowth-Hackers-Guide-to-Twitter-Marketing-Checklist-Download

Introduction to Twitter Newsjacking

Introduction to Newsjacking

Newsjacking is one of the fastest ways to grow your website.  In fact, some of the biggest brands in the world use newsjacking to generate massive word-of-mouth.

For those who are not familiar with the concept. Newsjacking consists of taking advantage of the trendiest news to grow your website’s popularity.

Newsjacking-Life-Curve

Credit: Adrianswinscoe.com

For instance, when Google releases a new update, HubSpot quickly creates valuable content regarding that update. This helps HubSpot generate massive growth through word-of-mouth.

hubspot

Credit: HubSpot

The good news is you can get similar results.

Just apply this simple Twitter hack and you’ll be able to leverage effective newsjacking.

Here’s how:

First, head over to Twitter’s Advanced Search.

Then, fill up the form with keywords related to your topic.

In the section marked “Hashtag” enter one of the following hashtags (or all of them):

#News

#BreakingNews

#HOT

news

Then, set up your date range.

Remember, the more recent the new is, the more effective this strategy will be, so I highly recommend that you setup your date range between 1-3 days.

Click “search”, and Twitter will show you relevant news on what’s happening within your industry. Now all you have to do is create a great post around that news and watch how your traffic starts increasing.

news1

Notice that sometimes you won’t find hot news at the first intent, so you need to play with your keywords and hashtags until you find a great one.

Yes, it can be tedious, but believe me, it’s completely worth.

Also, I highly recommend that you follow large industry blogs and magazines. Why? Because this kind of blogs tend to be the first on sharing a new.

For instance, if you’re in the business and marketing space, you should follow sites like Forbes, Entrepreneur Magazine, and Fast Company.

On the other hand, if your site is focused on SEO related topics, you should follow blogs like Search Engine Land, Search Engine Journal, and Moz.

Further reading:

Back to TopGrowth-Hackers-Guide-to-Twitter-Marketing-Checklist-Download

How to Build a Twitter Marketing Robot with IFTTT

Chapter-5

As I said earlier, your time is your most valuable asset. Fortunately, the world is easier now and there’s a ton of tools that can automate a huge part of the twitter marketing process.

One of them is IFTTT.

ifttt

For those who are not familiar with IFTTT (If This Then That), it’s an Internet automation tool that connects hundreds of applications, social networks and tools to automate some of the most tedious processes online.

For example, you could connect Twitter and Gmail, so when a specific person shares a new update, you receive a notification directly to your Gmail account.

Basically, you can automate almost any task you can imagine, but in this chapter I’ll focus on automating just two things:

  1. Content sharing
  2. Relationship building

That way, you’ll be able to save a ton of time and focus on things that actually make you money.

Here you go:

Sharing Robot:

In order to automate sharing, you’ll need a list of at least 20 industry blogs that always share mind-blowing content. Why? Because you’ll use IFTTT to connect those blogs with your Twitter account, so when any of those blogs update their RSS feed, you’ll automatically publish a new Tweet.

That’s why it’s very important that you choose only blogs that always share valuable content. This way, all the content you share will be useful for your audience.

“How do I find blogs?” You ask.

Well, you can head over to Google and type in one of the following search strings:

“Top [keyword] blogs”

“Best [keyword] blogs”

“Best [keyword] blogs” + Specific year

Best Blogs

Then, you can analyze results and start building your list of blogs.

Another option is heading over to AllTop.com. It’s one of the largest blog directories worldwide. You can easily find blogs that share content similar to yours.

alltop

Once you have your list of blogs in place, it’s time to start looking for their RSS feeds URLs.

Generally, you can find a blog’s RSS feed by typing: http://domain.com/feed

But if you can’t find it that way, I recommend that you go to the blog in question and try to find it manually.

Once you have your list of blogs and RSS feeds, it’s time to start automating the process.

Here’s how:

First, head over to IFTTT and create an account (if you haven’t already).

Second, click on “My recipes”

recipes

Now clikc on “Create recipe”

recipe2

Click on “This” and type in “RSS” — select the icon that shows up.

rss

Then, click on “New feed item” and type in the RSS feed URL of the first blog in your list.

feed2

Now you should click on “That” and type in “Twitter”.

that

Then, click on “Post a Tweet”.

post a tweet

Finally, click on “Create action”, and then “Create recipe”.

Create recipe

And you’re done!

Now you have to repeat the process with every blog in your list. This way, every time any of those blogs publish a new blog post, you’ll automatically share it on your Twitter, and since you made a good effort to find only blogs that share valuable content, your audience will be very happy.

Relationship Building Robot

Listen:

When it comes to social media, relationships are everything. The stronger your relationships are, the stronger your business will be. That’s why it’s very important that you create a system that allows you to connect with people, even if you aren’t present.

Don’t worry, it’s easier than you think.

Now I’m going to show you a simple trick that can help you build stronger relationships with no extra effort.

First, head over to IFTTT and create a new recipe.

Again, click on “This” and type in “Twitter”.

Now select “New Follower” and click on “Create Trigger”.

new follower

Again, click on “That” and type in “Twitter.

that2

This time you need to choose “Post a tweet with image”.

tweet image

Now you need to actually create a “Welcome image”. To do it you can use free tools like Canva, Pablo, or PicMonkey.

Don’t overthink this process, just create an image that clearly expresses that your new follower is really welcome. Keep it simple.

Here’s an example:

welcome

Image credit: zenergyhealth.com

Once you have your image in place, copy and paste the URL of your image in the section marked “Image URL”. Then click on “Create Action”, and finally hit the “Create recipe” Button.

And you’re set!

Now every time a new person follows you, you’ll automatically publish a new tweet with your welcome image. This tiny trick will help you build stronger relationships in the long run.

As you can see, automating your marketing with IFTTT is really simple. You just need to start thinking creatively and find new ways to make things even easier.

The sky’s the limit!

Further reading:

Back to TopGrowth-Hackers-Guide-to-Twitter-Marketing-Checklist-Download

Four Tools That Will Make Your Life Easier

Chapter-6

Who else wants to see the most helpful Twitter Marketing tools?

I know I do.

That’s why I decided to put together this chapter; to show you four of the best Twitter growth hacking tools on the market, and specific ways you can use them in order to grow your business faster.

Let’s get rolling:

Twilighter

twilighter

Twilighter is an interesting tool that allows people to highlight any part of your website and instantly share it on Twitter. Very useful to increase the number of people who actually share your content because they can literally share anything they like while reading your articles.

Smart approach:

According to Neil Patel, blog posts that contain stats and data get 149% more social shares than the average blog post.

This means if you focus on including a ton of helpful data throughout your articles, Twilight could help people share those stats even easier, which ultimately could increase your traffic.

Website: http://www.appsumo.com/twilighter/

What The Trend

what the trend

If you want to be updated with the most trending Twitter topics, What The Trend is the best tool on the market to get the job done. Not only does the tool tell you what’s trending right now, but it tells you WHY it’s trending.

Smart approach:

You can use What The Trend to find a trend, and then start sharing content mentioning relevant hashtags. Since that topic is really trendy, you’re very likely to get more retweets and engagement.

Website: http://whatthetrend.com/

Pay With A Tweet

pay with a tweet

Pay with a Tweet is one of the best referral marketing tools I’ve ever seen. It allows you hide your most valuable content, tools, and/or information and deliver them to your audience for free in exchange for a tweet. Very useful to increase your traffic very quickly, especially if your offer is really good.

Smart approach:

Focus on creating downloadable material for each of your blog posts, and use Pay With a Tweet to get people sharing your stuff in order to download that material.

For example, if you create a blog post called “How to Create a Facebook Ad in Four Steps”, you could pay a designer to create a beautiful checklist of that post, so people can download it and easily follow the process every time they need. This kind of stuff is really attractive for users and can help you grow really quickly.

Website: http://www.paywithatweet.com/

Click to Tweet

click to tweet

Click to Tweet is a free tool that allows you to create and add shareable quotes, stats, and links throughout your content, so people can easily share them on Twitter by just clicking on them. It also provides you with in-depth analytics, so you can discover valuable information about your audience.

Smart approach:

Focus on adding at least one shareable box within every post you publish — it can be a quote or a stat. This will encourage more people to share it, and, therefore, you’ll increase your blog traffic.

Website: https://clicktotweet.com/

Further reading:

Back to TopGrowth-Hackers-Guide-to-Twitter-Marketing-Checklist-Download

How to Hack Twitter to Increase Your Email Subscribers

CHAPTER 7

What if I tell you that you can get much more subscribers than you’re getting now by just making a tiny tweak to your thank you pages?

Because you can…

In this chapter, I’m going to show you how the pros are leveraging the power of Twitter to double and even triple their number of email subscribers with no extra efforts.

Note: For this strategy to work, you already need to have a lead magnet or some way to get people signing up to your email newsletter.

Here’s the deal:

If you sign up to 10 blog email newsletters, you’ll find that almost all of those bloggers generally send you to a thank you page where they welcome you to their email lists or give you access to whatever they offer.

That’s a solid process. However, you can easily improve it by adding another page to your process where you ask people to share your link on Twitter on order to access to your private content.

This way, you can leverage a powerful traffic snowball that will attract more and more leads even if you do nothing.

But you don’t have to take my word for it. I discovered this technique when I signed up to Okdork newsletter. And as you probably know, Noah Kagan is one of the most prolific online entrepreneurs in the world.

In addition, I leveraged the same strategy at Engagebit.com, and I can easily say that for every person who signed up to my email newsletter, at least two more people came to my website.

That’s just awesome!

The good news is you can have similar results.

Here’s how:

First, head over to your website and create a new page.

I can’t tell you the exact copy you need to use on your “bridge page”. In fact, it doesn’t matter that much. Just tell people exactly what to do.

Here’s an example:

okdork

Once you’ve written the copy of your bridge page, it’s time to add your Tweet Button.

Just copy the following code and paste it into your WordPress’ text editor (at the end of your page).

<a class=”twitter-share-button”
href=”https://twitter.com/intent/tweet?text=Reading%40″>
Tweet</a>

Now, you need to edit the link on that code, so it displays the text you want to show up when people share your page.

Don’t worry it’s really simple.

First, you need to add your Twitter username here:

username

Then, you need to start writing your copy word by word and adding a “+” between each word.

words

Finally, you need to add the link of the page you want to promote at the end of your line . Look:

site

Here’s an example of how your final version should look like:

https://twitter.com/intent/tweet?text=Reading+%40josuevallesp+how+to+hack+Twitter+http://socialquant.net

Once you have your button in place, you just need to add a link to the thank you page people would normally see, so they can get access to your offer.

call to action

And you’re done!

Now you have a powerful way to get more people signing up to your newsletter by leveraging word-of-mouth.

Further reading:

Back to TopGrowth-Hackers-Guide-to-Twitter-Marketing-Checklist-Download

Your Turn!

As you can see, Twitter can be used in many different ways to grow your business. All you need to do is start thinking creatively and experiment. As long as you do those two things, I’m sure you’ll find smart ways to grow much faster.

I hope that this guide has given you a great start on hacking your growth using Twitter. If you found this guide helpful, don’t forget to share it with your friends on social media.
Either way, I look forward to seeing your comments below.

Author Josue Valles

Josue Valles is a content marketing evangelist, strategist and die-hard entrepreneur. He constantly blogs about Inbound Marketing, SEO and Social Media Marketing at Engagebit. You can also follow him onTwitter.

More posts by Josue Valles
  • Sue Anne Dunlevie

    Hi, Josue,

    Epic post! Great points and a sure-fire plan for increasing Twitter followers and blog view.

    Thanks,
    Sue

  • Sue Anne Dunlevie

    Hi, Josue,

    Epic post! Great points and a sure-fire plan for increasing Twitter followers and blog view.

    Thanks,
    Sue

  • An awesome read! Thank you for posting this very informative article. Twitter helps boost web traffic and these tips are very helpful for a marketer. Great ideas on how to boost more twitter followers and have more audiences on blogs. Looking forward on your new posts.

    • Hello Barbara, you’re right. Twitter is one of the most effective social networks to market your business online (at least in my experience).

      Thanks for your support, and I look forward to hearing more from you again!

  • An awesome read! Thank you for posting this very informative article. Twitter helps boost web traffic and these tips are very helpful for a marketer. Great ideas on how to boost more twitter followers and have more audiences on blogs. Looking forward on your new posts.

    • Hello Barbara, you’re right. Twitter is one of the most effective social networks to market your business online (at least in my experience).

      Thanks for your support, and I look forward to hearing more from you again!

  • Hellsbells

    Great article but your link to critical thinking exercises is broken. Please fix this as I’d love to follow that link!

    • Glad you liked it 🙂

      I’ve fixed it that link.

      • Katarzyna

        Great content! But the link to the article with exercises still doesn’t work 🙁

  • Peter Wheaton

    Great Article Josue..I will be using a couple of your technics to automate my rather manual process……. thanks

    • Sounds awesone, Peter. Let me know the results 🙂

  • Archie Bower

    Great information. Are we guilty of SPAM by emailing strangers? Maybe I missed.a point.

    • Before you send a link, you should ask if they want to see your post. Once they say “Sure, send it over, ” it’s not spam.

  • Kim Digital

    This is the last word in twitter marketing- really comprehensive article! Loved it ?

    • Thanks Kim appreciate that. Coming out with a more comprehensive book next month. It’ll be free the first few days so grab a copy on Amazon.

  • Lovely article, few things I need to implement

  • Enriquillo Rodriguez Amiama

    Excellent article. I have it into my favorite. I need to read it again slowly. Thanks for sharing!

    • Thanks and appreciate you checking Social Quant out. Please reach out if we can help with any questions after rereading. Twitter is an amazing platform for entrepreneurs.

  • I read your blog, this post is very interesting about growth hacking for twitter marketing. I followed everything as you write in your blog. this is the best example for growth hacking.

    • Thanks so much for reading and commenting, Aman! Glad you liked the info and are putting it into action 🙂

  • Thanks for an amazing and comprehensive post. I recently wrote a post on growing your business with online marketing and referenced some of your information. https://www.blackbeardesign.com/grow-business-online-marketing/. I know this post you wrote took a long time to put together, but the information is well worth it.

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