Twitter is a dangerous place these days … for consumers who love to shop! <wink>
At the end of September, Twitter announced that the “buy now” button will be available to any merchant in the U.S. that uses Demandware, Bigcommerce or Shopify as their commerce store provider.
The Twitter buy button will make it easier for those retailers to sell products, digital goods or services directly within Twitter, without having to require users to leave the platform.
The addition of the buy now button marks part of a growing trend on social media.
Facebook, YouTube, Pinterest, and Instagram have also added or are in the process of testing or considering buy buttons.
Unlike those other social networks, though, Twitter is one of the best platforms for driving traffic back to a website and is one of the easiest for getting your content in front of your audience.
Why is the Twitter buy button so valuable for retailers?
Sales are just two clicks away.
Twitter users will be able to purchase products (or services) in as few as two taps – one to click on the buy button and the second to confirm the purchase.
There WILL be an initial process to set up payment and shipping information once on Twitter. You can simply go to your Twitter settings and on your lefthand side is an area that says cards and shipping.
Once you complete this section all future purchases on Twitter are simply 2 clicks away.
Mobile digital media time in the US is significantly higher than desktop (51% compared to 42%) and users are now able to shop from their mobile phones (and make impulse buys while scrolling through their newsfeeds) more easily than ever before!
Think about it like this:
Potential shopper is on your website considering a purchase
Shopper leaves your website for whatever reason without making a purchase (3 out of 4 shoppers do)
Shopper is on Twitter later that day and see’s an opportunity to purchase your product they left in their cart earlier
Shopper can now just make 2 clicks and they’ve bought your product
Customer is so happy with their purchase they share about it on Twitter