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Supercharge Your Twitter Growth With 7 Simple Content Ideas

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  • July 28, 2015

Is your Twitter feed feeling a little ‘ho-hum’ these days?

You might find yourself in a rut with your Twitter growth strategy.

Maybe you’re Supercharge Twitter Growthready to try new and fun ways to keep things enticing, engaging, and entertaining—but you’ve run out of ideas.

Simply put, sometimes it’s a challenge to connect with your followers in diverse ways. Remember that standing out from the crowd can differentiate your brand.

Therefore, even if you’re Twitter growth strategy is on track, you can incorporate personal, unique, and perhaps unexpected tweets into your posting routine.

Here are seven ideas (and you don’t even need a blog for all of them!):

1. Show Off Your Personality

We know that social selling is all about the customer. However, they still want to know you and your personality! Give your brand a face. Integrate bits of personal information in your tweets so followers feel as if they know you. Make it real, but keep it tasteful.

Tweet ideas:

  • A photo of you in everyday life

  • The view from your hotel on vacation

  • A picture of your pet(s)

  • A recipe you enjoy

  • A podcast you like and why

  • A charity you support and why

  • A hobby you love to do

  • Your favorite sports team

  • Your most admired person

  • Something special about your location

  • Your favorite quote

  • What book you’re reading

2. Get into the Holiday Spirit

On any given day or month, there is often a holiday or special something being celebrated somewhere. Why not interject fun into your feed by tweeting about designated special days of the week, month, or year?

It’s another way to connect with your audience more personally–especially if you’re a global brand.

You can stay notified of holidays by downloading or printing calendars such as the one available through Fandom Marketing  or try using thetimenow.com for online access to numerous versions of the calendar.

If you’re on the go, you might consider an app for your device.

To take full advantage of holiday-related tweets, include an image and the holiday’s hashtag. Including these two things will increase your engagement and visibility.

To find out what’s trending for hashtags, go to Hashtagify.me. Type the holiday name in the Search box. Be aware of different references to the same holiday or references to different holidays that share similar names.

For example:

  • Secretaries Day = #SecretariesDay or #secretaryday

  • Labor Day – #laborday and “labourday” (different holidays)

  • Social Media Day = #SMDay and #SocialMediaDay and #SMDay2015

twitter follower growth

3. Provide Value with a Weekly or Daily Tip

Whether you are an expert in your niche or just learning, you have something to contribute to others. Share your knowledge with your followers with weekly or daily tweets of wisdom.

Using a tool like SocialOomph, you can create many tips at once and schedule them to be dispersed and dripped out over a period of time. This is convenient because the lifetime of a tweet is brief. By re-purposing this evergreen content on a continual basis, you have a better chance of reaching more people.

Providing your personal take on things and offering value will help to humanize your brand and grow your Twitter followers.

4. Jump Into the Hashtag Fun

Not only do hashtags increase Twitter engagement and visibility but they also give you a chance to meet and interact with others.

TweetChats

My favorite aspect of Twitter is the real-time, immediate interaction with followers. One way I keep my tweets fresh and increase my connections is to participate in weekly Twitter chats or tweet chats.

During a tweet chat you contribute to the discussion, which means interacting with influencers, followers, and non-followers. It is an opportunity to meet new people, make connections, and gain visibility. Your participation results in your feed being filled with new, often engaging, chat-related content, which often leads to new followers.

Note: chats usually have a specific topic or question/answer format.  This type of fast-paced interaction is fun! But the back and forth tweets happen quickly. To keep up, I use either Twubs.com or Tweetchat.com.

Share the Luv

Another way to use hashtags for Twitter growth is to participate in daily or weekly “share the luv” events. Who doesn’t love a shout-out or a mention?

Using these hashtags keeps you engaged with your followers and boosts your credibility by proving you’re a real, interactive person. Add an image to increase positive results!

Here are some examples: #FF, #FollowFriday, #sharetheluv and #ShoutOut.

Look at how singer Enrique Iglesias used a #FollowFriday tag to help promote himself while giving back to his fans.

twitter account growth

5. Share Your Opinion With a Review

Now’s your chance to review a product you’ve tried. This type of content provides value to your followers. Sharing a review builds your reputation as someone who is a knowledgeable, a helpful resource.

You may want to stick to products or items related to your niche to keep followers interested.

If you tag the product and the topic or industry, you’ll get more visibility. You can create a blog post for the review to send viewers to your website. Or you can tweet about it in less than 140 characters.

Reviews help you gain influence and authority. For example, check out social media influencer and blogger Ian Cleary at RazorSocial.com.

He has earned a reputation for being the “go-to” guy for advice, knowledge and information about the technological tools we use for social media, blogging, and online marketing. Through his reviews, he’s gained recognition from well-known media outlets and has successfully monetized his blog.

Twitter Growth

6. Highlight a Client or Success Story

Writing a blog post about one of your clients or their success is brilliant for several reasons.

  • An inspiring, interesting story about someone else’s journey makes people perceive your brand in a positive light.

  • Your client’s story introduces you and your business to the client’s audience and followers—and is likely stronger than a testimonial.

  • People want to be successful and may connect with you as a result.

This content may not only increase your Twitter growth but also your bottom line!

7. Entice Your Followers with Sneak Peeks

People want to be ‘in the know.’

It’s that simple. They want the juicy information first. The build-up is exciting—particularly if the offering will be valuable to them or the topic is of interest.

To attract more attention to your feed, start sharing sneak peeks. These peeks do not have to be sales or product related. For instance, you could tweet a photo of your home office before a makeover. Or you could share a peek of that car you’re customizing.

Sneak peak tweets leading up to a product or service launch are another effective method to build momentum and excitement around your business. People are even doing this on Twitter with their Periscope broadcasts.

Conclusion

It always comes down to the fact that people buy from those they know, like and trust.

Give followers—and potential customers—the opportunity to get to know your personality and brand.

You’ll grow your Twitter followers, and you might make some lasting connections in the process.

Author Meghan Monaghan

Meghan is a social media manager/marketer and WordPress web designer who specializes in Facebook and Twitter through her company Smart Bird Social Media. Her background includes extensive experience in writing, marketing, and web design for non-profits, small business, and entrepreneurs. As the founder of Woman’s Club Hub, she enjoys helping non-profit woman’s club members meet their club goals through digital marketing. A portion of her business endeavors go to support her true passion: rescuing retired racing greyhounds and retired hunting Spanish galgos so that they can live out their lives as loving pets rather than be destroyed. Connect with Meghan on Twitter: @MeghanMonaghan1

More posts by Meghan Monaghan
  • Hi MeghanThanks! We appreciate it very much, and thanks for the mention in your great article 🙂 Jonah

    • Hi Jonah, you’re welcome…I use Hastagify.me often, so thank YOU! Appreciate the compliment on the article too. 🙂

    • Appreciate you always coming by Jonah to engage. We need to get Hashtagify to do a post with us on your tool in detail. Just a though ~ Mike

  • Appreciate you always coming by Jonah to engage. We need to get Hashtagify to do a post with us on your tool in detail. Just a though ~ Mike

  • Yet another ace article – I pass these on to my audience who are vacation rental owners and managers as I try and encourage them to use Twitter more for engagement rather than self-promotion

    • First thank you Heather for sharing and visiting Social Quant.

      Yes, so so so agree with you. Twitter is such a great engagement tool. I like to say those who treat it like a telephone conversation for a microphone from the stage…will have much much much more success!!!!

      Thanks again for stopping by again 🙂

  • Yet another ace article – I pass these on to my audience who are vacation rental owners and managers as I try and encourage them to use Twitter more for engagement rather than self-promotion

    • First thank you Heather for sharing and visiting Social Quant.

      Yes, so so so agree with you. Twitter is such a great engagement tool. I like to say those who treat it like a telephone conversation for a microphone from the stage…will have much much much more success!!!!

      Thanks again for stopping by again 🙂

  • Meghan, it’s an awesome article related to Twitter engagement.

    I love what you said about show off the personality, and it’s a great way to improve more engagement related.
    People love socializing and why not share them some life habit and interests?

    I remember, just wrote a simple status on Facebook then got over 100 likes. Here my status

    “What I hate about myself is, easily to lose confident. But what I love about myself is, I never give up”

    The status is much more engage.

    By the way, thanks for sharing…

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“Since we started using Social Quant on our Twitter profile, our follower count has skyrocketed 40% in 40 days!! And most importantly, engagement on our tweets has risen by the same amount — which means Social Quant is finding exactly the right followers for our brand.”
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