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The No-Nonsense Guide to Getting More Twitter Followers

  • 5
  • February 10, 2016

Get More Twitter followers

Ok, show of hands.

Who else wants to get more Twitter followers?

And I mean, the kind of followers who actually care about your company.

The type of followers who engage with your brand, visit your site and even buy your products.

I know I do.

That’s why I interviewed 38 of the most prolific entrepreneurs in the industry and asked them one question:

If you could only do 3 things to get more Twitter followers, what 3 things would be?

With the information I collected, I created an 8-Step Checklist you should follow to grow much faster.

Here you go:

Focus On These 8 Things And You’ll Get More Twitter Followers (According to 38 Experts)

When you interview so many experts, opinions are bound to differ. However, if you pay close attention to what they said, you’ll find patterns in their responses.

In simpler words, the experts shared almost the same tips. They just used different words.

Of course, you’ll find a variety of ideas and some of them contradict each other, but the point here is to focus on the things the experts agreed on. This way, you’ll have an actionable strategy you can follow and get results.

Here are the 8 key elements I found based on the 38 contributions I received:

1)  Content is Key

I’ve made a word cloud from this post. Guess what’s the word experts said the most?

If you said “content,” you guessed right.

word cloud

If you want to get more Twitter followers, share more relevant content.

Almost all the experts agreed on that the content you share has a direct correlation with the number of followers you have. That’s why you need to focus on creating (or curating) the best content you can, and when I say “best”, I mean content your audience will truly benefit from.

Below you can find some of the most comprehensive guides about sharing the right content. I highly recommend that you read them before starting.

2) Be Human – Engage Your Community

Seriously guys, we are human, not robots. People don’t follow people that are not real.

3) Spend Some Time Following Relevant People Every Day

If you spend 10-15 minutes of your day following relevant people, you’ll grow your account much faster.

The question is:

How can you find the right people?

The guides below have you covered:

4) Use Visual Content

I don’t need to explain how powerful visual content is. Many sources have demonstrated that our brains are wired to process visual information much faster than plain text, so it’s not surprising that many experts agreed on this one.

The guides below will show you how to integrate visual content into your strategy, the right way:

5) Use Paid Methods to Boost Your Reach

In words of Larry Kim:

“This a paid social media world. We’re just living in it.”

Yes, you can definitely get more followers without spending a dime, but if you want to do it faster, you should consider putting a budget behind your strategy.

Here are three excellent guides that will get you on the right path:

6) Use The Right Hashtags (But Not Too Many)

Hashtags must play a crucial role in your Twitter strategy. Why? Two reasons:

  1. Hashtags allow you to find the right people
  2. Hashtags allow you to be found by the right people

In the guides below, you’ll learn everything from how to use the right hashtags, when to use them, and even advanced hashtag strategies to market your business.

7) Tweet More Often (But Do It This Way)

Buffer states that you should focus on tweeting 3-5 tweets per day. However, many experts told me to tweet more often. For instance, Jeff Bullas say he tweets every 15 minutes, which is 96 tweets per day, and I can say Jeff is someone who really gets engagement.

Jeff Bullas

Jeff Bullas knows how to get engagement.

The bottom line is that you should test to find what number works best for you and get straight to it – every audience is different.

Anyways, rather than focusing on “how many” tweets you should tweet, I recommend that you focus on sharing the right tweets. This way, you’ll always get engagement.

The two guides below will help you write highly-effective tweets.

8) Be Relevant Outside Twitter

This is a no-brainer finding.

Peep Laja puts it very well:

“That’s how all the celebrities get followers. Bieber and Beyonce don’t follow “social media strategies”. They got followers because they are famous. My followers came mainly because of my blog, books, speaking engagements.”

Totally true. If you want more followers, you should focus on building authority outside Twitter. In the resources below, you’ll learn exactly how to do that:

Read on to discover each expert’s best 3 tips to get more followers on Twitter!

Guy Kawasaki, Jay Baer, Neil Patel, Jeff Bullas, Donna Moritz, Robert Rose, Sandi Krakowski, Lee Odden, Peep Laja, Larry Kim, Aaron Wall, Andreas Ostheimer, Elaine Fogel, Eve Mayer, David Meerman, Brian Carter, Arnie Kuenn, Brian Massey, Ron Sela, Bryan Eisenberg, Antonio Calero, Justine Jordan, Jordie Van Rijin, David Szetela, Corbett Barr, James Chartrand, Shelly Kramer, Tabitha Naylor, Tom Webster, Jane Goldman, Michael Brenner, Chad White, Tim Soulo, Rebekah Radice, Tommy Landry, Sean SiJoanna WiebeKim Clinkunbroomer

Guy Kawasaki

Guy Kawasaki

Chief Evangelist at Canva, Co-founder at Alltop

Website | Twitter

Response:

Tweet good shit.

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Jay Baer

Jay Baer

President, Social Media and Content Marketing Strategist at Convince & Convert

Website | Twitter

Post consistently, don’t waste people’s time, and phrase your tweets so that they are easily retweeted (short, with graphics, etc).

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Neil Patel

Neil Patel

Founder of kissmetrics, Crazy Egg and Hello Bar

Website | Twitter

Response:

1) Follow relevant people within my community each day. In essence, search for people that tweet about stuff related to what you care about and add them each day (try to do this with at least a few hundred people a day).

2) Unfollow the people who don’t follow you back after a few weeks. This way you aren’t following more people than the number of followers you have.

3) Participate in the community. From tweeting, helping people out, responding to direct messages, etc. You have to participate if you want to be popular on Twitter.

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Jef Bullas

Jef Bullas

Social Media Marketing Blogger, Speaker and Strategist

Website | Twitter

Response:

Create great content, tweet that content often (I do it every 15 minutes with an automation tool) with the Tweepi app and spend 10 minutes every day following people in your niche.

This will build credibility, awareness and people will be compelled and attracted to follow you! Bonus tip: Make sure that your Twitter account profile displays social proof.”

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Donna Moritz

Donna Moritz

Visual Social Media Expert, Social Media Speaker and Professional Blogger

Website | Twitter

Response:

1) Tweet more regularly on Twitter but make it content that you know is helpful and inspiring for your audience.

Don’t be afraid to Tweet more often… even hourly isn’t too often! If anyone has an issue with you tweeting too much, then they are on Twitter too much. Automation is ok for content but make sure you replace the time you save with time spent engaging with your mentions and RTs and chatting with followers.

2) Tweet more Images – Tweets with images get retweeted twice as often so make sure you include more images. It’s a super simple way to increase your engagement and, therefore, your followers. Remember too, that square shaped images will now show nicely on the Twitter feed so include them too!

3) Start Livestreaming on Periscope or Blab – Periscope is owned by Twitter and the native sharing to Periscope helps you to get noticed by more people, because shares from Periscope get tweeted on Twitter. More people find you. More people follow you. It’s simple!

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Robert Rose

Robert Rose

Content Marketing Strategist, Author & Speaker

Website | Twitter

Response:

The first thing I’d do is I wouldn’t focus on getting more –- I would focus on getting the right KIND of followers.

A smaller community of highly engaged followers is more valuable than a large following of unengaged egg profiles.

Then, my next three priorities would be to – create highly effective, and shareable content that creates value for those people, share and engage their content frequently, and occasionally use paid methods to promote tweets that are particularly resonant in order to attract new followers.

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Michael Brenner

Michael Brenner

CEO, Marketing Insider Group and Author of The Content Formula

Website | Twitter

Response:

The best 3 things to gain more Twitter followers is to share great content, follow people relevant to your area of interests and expertise, and engage with your twitter community.

I’d also add one bonus tip: mix it up!

Every once in a while, I like to throw out a question to my audience. Or comment on a piece of marketing I really like. Or just share a picture I think is amazing. Variety is the spice of life.

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Sandi Krakowski

Sandi Krakowski

Top 20 Social Media Marketer Faith at work influencer

Website | Twitter

Response:

1) Create a strategy. Don’t just randomly post. Be the ‘Go To’ source for something that others can rely on to get info, share great content, and turn to you for.

2) Interact! Biggest mistake people make on Twitter is they either use it like text messages with friends, randomly posting thoughts whenever they feel like it OR they use it like a billboard, only posting their pitches and focusing only on sales.

If you will interact with people, connect, show genuine interest and take the time to serve, sales will happen!

3) Build CULTURE. What are you and your brand about BEYOND your business and what you do for a living?

Culture is a group of people gathering together for a common purpose or interest.

This is where social media breaks away from traditional direct response marketing, driven by demographics only, and goes deep into psychographics – what motivates us, what we like or hate, what we dream about, want to talk about and brings us together.

Culture will make your Twitter platform the most valuable, so take time to strategically create the culture you want to ‘live in’ with your followers.

For me, it’s about faith, spirituality and life. I have been doing direct response marketing, copywriting and marketing for over 20 years.

But at the end of the day, I love people, opening doors to believe bigger, giving freedom for spirituality to flow at work.

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Lee Odden

Lee Odden

CEO at TopRank Marketing

Website | Twitter

Response:

Three things to get more Twitter followers:

1) Earn them: Curate visually engaging and interesting/useful information consistently. Interact with others by RTing, hearting, asking, answering, posting polls, participating in chats and by all means, give recognition to others.

2) Refer them: Include your Twitter handle everywhere your name is posted – especially in presentations at conferences and in your author bio in articles on blogs, medium, LinkedIn and industry websites. When people see you or your content away from Twitter, make it easy for them to be referred to your Twitter profile.

3) Buy them: Run targeted ads using info-training and provocative Tweets that will inspire Twitter users to follow you.

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Peep Laja

Peep Laja

Founder and Chief Conversion Architect at ConversionXL

Website | Twitter

Response:

Two tips:

1) Be relevant outside Twitter.

That’s how all the celebrities get followers.

Bieber and Beyonce don’t follow “social media strategies”. They got followers because they are famous. My followers came mainly because of my blog, books, speaking engagements.

2) Be a normal human being on Twitter, say interesting things. Curate the links you tweet out carefully. Don’t retweet everything.

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Larry Kim

Larry Kim

Founder of WordStream, Inc.

Website | Twitter

Response:

I would buy REAL Twitter followers by running Follower ad campaigns on Twitter.

Use remarketing and demographic/interest/behavioral and keyword filters to target exactly the types of people who would most likely be interested in your content.

If done correctly, it shouldn’t cost more than a few cents per real follower, and you’ll get tons of additional exposure from having run the ad campaigns.

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Aaron Wall

Aaron Wall

Founder of SEObook.com

Website | Twitter

Response:

Integrate Twitter into your site design. You can include both Follow buttons, Tweet buttons, and with a bit more effort integrate recent tweets from your account like we do at the bottom of seobook.com.

If you write guest posts or columns for other sites, be sure to mention people can follow you there.

If you interview people who are popular on Twitter you can also give them the link when the interview is published & ask them if they would share it.

Follow people who write interesting things on Twitter, retweet some of their better posts & sometimes ask them questions specifically.

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Andreas Ostheimer

Andreas Ostheimer

Entrepreneur, Blogger & SEO Expert

Website | Twitter

Response:

1) Present relevant content from outside twitter and stay on topic and of course: don’t spam.

2) Try to connect to Twitter stars but stay on topic and don’t spam.

3) If you use automation for posting relevant content from high-quality sources you have to mix it up with handmade tweets which mentions others Twitterati using @-replies.

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Elaine Fogel

Elaine Fogel

Professional Speaker, Author, Customer-Oriented Marketer, Brand Evangelist

Website | Twitter

Response:

1) I tweet daily, Monday through Friday. Whenever I publish a blog post, I take short excerpts from it and tweet them about 3-5 times. On the off days, I retweet quality content from marketing thought leaders I follow or share articles I find valuable with my target audience.

2) I check Twitter sporadically throughout the day to engage, thank followers, and retweet content.

3) I use hashtags to attract people in my target audience.

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Eve Mayer

Eve Mayer

CEO of Social Media Delivered

Website | Twitter

Response:

1) Tweet 8 to 10 times a day responding to all @replies at least twice a day.

2) Use The Social Media Business Equation(TM) to make sure my content is relevant.

3) Use picture and video uploaded directly to Twitter.

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Rebekah Radice

Rebekah Radice

Chief Marketing Officer at Post Planner

Website | Twitter

Response:

1) Tweet a ridiculous amount of valuable content (be a giver FIRST!)

2) Know your niche. Nothing kills credibility quicker than not knowing your sh$!

3) Join relevant Twitter chats to grow a community of loyal and engaged followers. (make the RIGHT connections with the right people)

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Sean Si

Sean Si

CEO and Founder of SEO Hacker and Qeryz

Website | Twitter

Response:

Getting more Twitter followers is really not rocket science. You’re going to need to Tweet links that lead to great content that’s relevant to your Twitter crowd. So let’s break that down:

1) How do you find links that lead to great content?

Any blogs you follow daily? Weekly? Try getting the RSS and hook it up to your Buffer or SocialOomph so that you Tweet it automatically whenever that blog has something new to say.

2) How do you know it’s relevant to your Twitter crowd?

Make sure that the blog you’re following and tweeting out speaks to your audience. I follow a lot of SEO and CRO blogs that I love so I’m very confident that the Tweets I send out are always relevant. I also make sure to Tweet any SEO stuff I write about in the SEO Hacker blog.

3) How does all that turn into more followers?

My followers love my Tweets so they retweet it to their followers. More often than not, that results into more people following me. I don’t get hundreds of new followers in a day. Just a few handful. But overtime, it has built into a sweet sum.

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David Meerman Scott

David Meerman

Leading Marketing and Sales Speaker for Companies and at Conferences Worldwide

Website | Twitter

Response:

It’s really simple:

Educate and inform instead of interrupt and sell. And respond to as many people as you can.

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Tim Soulo

Tim Soulo

Head of Marketing at Ahrefs and Founder of BloggerJet

Website | Twitter

Response:

Actually, there are only 2 things you can do to grow your following on Twitter.

The first one is super hard to do, the second is pretty easy.

1. Be the kind of person that others want to hear from.

It’s no secret that people on Twitter mostly follow celebrities.

And there’s a “celebrity” in each niche.

In pop music that would be Lady Gaga; in marketing that would be Seth Godin; in SEO that would be Rand Fishkin.

The only way to get the same amount of NATURAL followers that these guys have is to get to their level.

Here’s what I mean by that.

Lady Gaga has 55M followers and Lana Del Rey only 6M.

These numbers correlate pretty accurately with the general popularity of these two ladies according to Google Trends:

Chart

So there’s no way for Lana Del Rey to get as much followers as Lady Gaga does, unless her music and performances will do the job for her.

Same applies to any niche.

You can’t make a person popular by “getting more Twitter followers”. It works the other way around – you become popular and your Twitter following grows naturally.

2. Expose your Twitter profile in front of your potential fans

Like I said, this one is super easy if you’re a prominent person in your niche.
All you have to do is let people know that you have an account on Twitter and you’ll get millions of followers overnight.

I mean, if Oprah invites you to share your story on her show – don’t forget to mention your Twitter username and invite people to follow you.

Here’s a less extreme example:

f you’re writing a guest post for a big publication, don’t forget to mention your twitter username in your author bio. If people will enjoy the read – they will follow you on Twitter to get more from you.

So yeah, “getting more followers on Twitter” is all about doing great things and exposing yourself in front of your target audience.

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Brian Carter

Brian Carter

Author, Keynote Speaker, Digital Marketing & Advertising Consultant

Website | Twitter

Response:

1) If you want to grow more Twitter followers Create valuable content regularly (help your potential customer solve problems, at least one new blog post or video a week, though three would be better!).

2) Tweet that content automatically using buffer + the WordPress plugin “buffer old posts” (Edgar does a similar thing if you don’t have WordPress), and Follow people who would make good followers (find people you respect who have a lot of followers and follow their followers) using Tweepi.

3) The constant tweeting of valuable original content will earn you more followers, and many of those you follow will follow you back. This will attract valuable new Twitter followers every week.

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Arnie Kuenn

Arnie Kuenn

CEO of Vertical Measures

Website | Twitter

Response:

1) Tweet more by setting up some automated tweets using RSS feeds from very respected publishers and by sending more updates about evergreen content on my website.

2) Engage with 10 more influencers in my market by sharing their content and retweeting their tweets.

3) But I would never buy any followers or set up programs looking for “auto follow back accounts”. Always earn your followers.

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Brian Massey

Brian Massey

Founder of Conversion Sciences and author of Your Customer Creation Equation

Website | Twitter

Response:

1) Start sooner. The best twitter followers are found slowly over time. These are ones that will share your content or buy your products and services. They cannot be bought or purchased in bulk.

2) Create better content to share. Ultimately, it doesn’t matter how many twitter followers you have if they aren’t interested in what your business sells. Be the answer to their questions and your prospects will start following you.

3) Share more of what others share. You can be part of the solution by sharing the good work of others on Twitter. This is building twitter Karma.

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Joanna Wiebe

Joanna Wiebe

Copywriter & Founder at Copy Hackers

Website | Twitter

Response:

My goal with growing my Twitter following is to get people that actually like me to follow me – not just to get a big number under Followers. To that end, here are the 3 things I have done and would do again to get more [and better] Twitter followers:

1) Speak at conferences. Followers shoot up after conferences, largely due to all those great tweets attendees send out during talks.

2) Don’t be stingy with follow-backs. If a profile looks legit, I follow back – and then use Manage Flitter to unfollow my fake followers, inactive accounts and other problematic accounts.

3) Be your real self on Twitter. I tweet links to stuff that matters to me personally and in business. Some people may not want to hear that I’m a feminist, that I care about protecting animals or that I’m a total lefty liberal. But those people don’t actually like me then, so they shouldn’t follow me.

The people that like me like all of me (generally!), and they’ll like those personal sides of moi, too. 🙂

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Ron Sela

Ron Sela

B2B Content Marketing Strategist – Specializing in Influencer Marketing

Website | Twitter

Response:

If you are aiming to get more followers on Twitter, then follow these tips. These tips will help you whether you are using Twitter as a social platform to keep in touch with friends or family or are trying to promote your business. If you only do three things to get more Twitter followers then make it these three things.

1) Post great content

Writing interesting posts will help to increase the number of followers that you have on Twitter. Try and make your message catchy, this will make your readers more likely to read on. It will also make them want to share your posts.

Keeping your posts short and to the point will also make them more likely to be read to the end. Research shows that posts with photos are more likely to be shared; attach a great picture that is eye catching and relevant and you will be onto a winner.

2) Post frequently and consistently

Posting on a regular basis will keep your followers interested in what you are doing. It will also help to attract new followers. Aim to create hype and excitement on your Twitter site to encourage sharing of posts.

Try to consistently write posts in the same style or the same quality. For example, if you are writing humorous posts you need to do so on a regular basis to encourage repeat visits to your page.

3) Cross promote your Twitter profile with your profiles on other social media networks

Not everyone has a twitter account and in order to reach those people you need to link your Twitter profile to your other social media such as Facebook or Instagram. By having multiple social media sites, you can reach a much larger audience.

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Bryan Eisenberg

Bryan Eisenberg

Founder & CMO at IdealSpot

Website | Twitter

Response:

Be Human! Show that you care about the relationships, the content you share with your audience and engage appropriately.

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Antonio Calero

Antonio Calero

User behavior management on Social Media. Consultant, multilingual keynote speaker, and blogger.

Website | Twitter

Response:

1) First and foremost, I will ENGAGE with my followers

Automation is good but, unfortunately, sometimes there’s too much (and I’m guilty of it). We cannot remember that social media is about being social; that is: about people connecting and engaging with other people.

Engaging with other users’ tweets, replying to their comments, etc. is the first pillar to having a successful and engaged Twitter audience.

2) Be different, don’t do as everyone else is doing, show that you can offer something fresh

In the good old days (which is just a couple of years ago), when Twitter was basically text, I started to increase my audience by including images in my tweets.

Now everyone is doing it, but back then seeing an image on your news feed was unusual, and one good reason to follow an account. So know what’s new and fresh, and integrate it in your content strategy.

Use hashtags effectively. Hashtags are a great way to generate inbound traffic and get found, however using too many (or the wrong ones) won’t work at all. Instead, select one or two that relate to the content you are tweeting about, and, if possible, integrate them as part of a sentence (instead of at the end of it).

If you keep showing up in search results to users looking for specific topics, chances are they’ll start following you.

3) Use hashtags effectively

Hashtags are a great way to generate inbound traffic and get found, however using too many (or the wrong ones) won’t work at all. Instead, select one or two that relate to the content you are tweeting about, and integrate them as part of a sentence (instead of at the end of it).

If you keep showing up in search results to users looking for specific topics, chances are they’ll start following you.

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Justine Jordan

Justine Jordan

VP Marketing at Litmus

Website | Twitter

Response:

Tweet about topics that genuinely interest you, and share links and resources that you found valuable—others may find them valuable as well. Participate in Twitter chats and/or utilize hashtags that align with your interests and passions.

Engage! Rather than just pushing content “out,” contribute to a dialogue. Start a conversation with others in your field, reply to customers, and exchange commentary.

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Jordie van Rijn

Jordie van Rijn

Independent email marketing and eCRM consultant

Website | Twitter

Response:

1) Add a Social Hook to promote your (Epic) Content

I like the idea of doing something that others would not even think about doing. That includes creating epic content. Epic content works, but it is a lot of work. So if you create some Epic Content, be sure to get the most out of it.

That means adding a Social Hook. For example my article: The ultimate marketing automation statistics.

It didn’t have any Call to Action to tweet / share before, but after some time I added a block and a “tweet this” to the top of the article. It is not a plug in, just a piece of text and a link. If you click on the link, the prewritten tweet has my twitter handle mentioned.

When tweeted, something interesting happens. Often there are new twitter followers, also I can retweet it or I would thank the original sender of the tweet and they would follow me too. The trick is to make the tweet itself worthy, not just a “share this article”, but an interesting piece of info.

2) Include social content in your email newsletter

Getting more twitter followers is great, but getting more newsletter signups is even better, cross-channel promotion works. But most of the “follow us on” links in footers of mails don’t get that many clicks, but actually showing the engagement does.

By using twitter content in your newsletter and tweeting about it, you will certainly catch some attention. You can even go all out and create a Kinetic Email that includes a Realtime External CSS Driven Twitter Feed right in your newsletter. Or keep it a bit simpler and do a twitter share contest with a #hashtag promoted through your newsletter.

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Chad White

Chad White

Author of ‘Email Marketing Rules’

Website | Twitter

Response:

I pay a lot of attention to my listed-to-followers ratio as a quality indicator, so a lot of what I do is about reaching the right people and building a person-to-person connection. Here are top 3:

1) I tweet and retweet tips, observations, and content that email and digital marketers will find useful

I try to keep the signal-to-noise ratio high by staying on topic and being thoughtful in my replies.

2) I favorite and follow people who are tweeting or retweeting my content

People who include @chadswhite or @litmusapp in their tweets make it super easy for me to see them and respond. But I also search for the headlines and titles of my content pieces so I can connect with people engaging with those.

3) I follow and engage with people using hashtags related to email marketing events

Conferences, webinars, and Twitter chats–especially those that Litmus hosts–are great ways to connect with people who are going to be interested in what I tweet about.

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David Szetela

David Szetela

VP of Search Marketing Operations at Bruce Clay Inc.

Website | Twitter

Response:

1) Be a valued curator – tweet and retweet the best sources of information in your field/industry

2) Create a paper.li publication that summarizes your tweets once a day

3) Include your Twitter handle everywhere – blog posts, email signature, on the side of your house – everywhere!

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Corbett Barr

Corbett Barr

Co-founder and CEO of FizzleCo

Website | Twitter

Response:

Engage people one-to-one, be interesting, tweet often.

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James Chartrand

James Chartrand

World-renowned founder of Men with Pens

Website | Twitter

Response:

Show up, hang out, and be real. There’s nothing more engaging or interesting than someone who is just fun to be around. So be that person, with no agenda or ulterior motive at all, and you’ll find that you become the person everyone wants to be friends with.

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Shelly Kramer

Shelly Kramer

Digital marketing brand strategist and Co-founder of V3*Broadsuite

Website | Twitter

Response:

Be real, don’t sell, add value.

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Tabitha Jean Naylor

Tabitha Jean Naylor

Seasoned sales and marketing professional

Website | Twitter

Response:

1) Be Interesting! The days when people wanted to hear what you had for breakfast are gone.

2) Be Original! People are more likely to follow you if they read your tweet and think, “I haven’t heard it put like that before!”

3) Be Contrarian! Same old same old wins no followers. People like finding a new direction – be the one who sets it.

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Tom Webster

Tom Webster

Vice President at Edison Research

Website | Twitter

Response:

I find that my speaking engagements drive new followers as much as anything. I make my Twitter handle prominent in several places in my presentations, and encourage people to ask questions or follow up on my talk on Twitter. That usually sparks a chain reaction for me. I’m a big believer in offline actions 🙂

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Jane Goldman

Jane Goldman

Creative Strategist and Professional Blogger

Website | Twitter

Response:

1) Share interesting things. I have sources for keeping up on the industry that help me curate content for tweets. But, having a point of view on what you share helps too.

2) Engage with people. I enjoy industry chats like @Brandchat and have met some great people that way. But, it’s also as simple as talking to the people you follow, even if you don’t know them. Join in the conversation.

3) Be real. No one wants to follow a bot.

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Tommy Landry

Tommy Landry

Website | Twitter

Response:

There’s an art and a science to gaining followers on Twitter, and the key question is whether you want more followers, or better followers.

My goal with Twitter has always been to get more, but to make as many of those followers a good fit for my message, my personality, and my business.

Here are some tips for how to build it with a similar objective:

1) Be consistent: If you plan to use Twitter as a key point of contact, you need to stay on top of it.

Customers may choose to complain to you on Twitter, and there’s nothing worse than letting an angry customer stew and went for two days before responding.

If you aren’t consistent, you may very well lose not only the angry customer. They could scare others off as well.

2) Curate and share only the best content: I am a huge proponent of curating content to show thought leadership. But you can’t tweet just anything that includes a keyword which is relevant to your audience.

Anyone can do that.

Curate the very best content you can find. That way, you become an information source worth following. When you have your own content, it will be presented alongside best of breed ideas, which will help you build credibility with your audience.

3) Pay it forward: The old adage that “you have to give to get” rings very true on the social web. I’ve found that I can gain followers by retweeting others, mentioning people with kind words, and sharing their content.

Answer questions when someone is panicking about a problem you can help solve. Make referrals to others in the industry – that provides value to the prospect as well as the provider!

The more you do to help people without expecting anything in return, the faster you’ll build a reputation as a great resource and person worth following.

4) Stay engaged: Too many folks jump on Twitter, push out a flurry of activity, and check out for the day or week. Like I mentioned above, people expect you to be engaged on Twitter if you decide to include it in your media mix.

It’s okay to miss a day or two here when you’re off the grid, but most of the time, Twitter needs to be in the back of your mind as you go through the day.

It’s not a small commitment. Know what you’re getting into up front if you want to succeed.

5) Be patient: As with SEO, rewards come to those of us who exhibit patience in growing their online presence.

Sure, there are tricks and services that can accelerate the volume of followers, but how many of those will be engaged?

How many are actually in your target audience? You can’t buy engagement, but you can buy followers. What value with that provide? Do it right, take your time, put forth the effort, and the rewards will come.

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Kim Clinkunbroomer

Kim Clinkunbroomer

Partner & Executive Vice President of Paid Search at Philly Marketing Labs

Website | Twitter

Response:

1) Tune into your target audience.  My target audience on Twitter does not care that my Grandma just turned 93.  They are about content relevant to their interests.

2) Sometimes Less is More.  Just because you get 140 characters does not mean you have to use them all. Sometimes less it more.

3) Google Indexes Tweets!  What better way to gain more followers than to have your tweets show up in Google SERPs.  Post often, be relevant, and think about what search queries a person may type into a search engine as you create content for your post.

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You Ready?

Now that you have an actionable guide to getting more followers, it’s time to take action.

Most people will just forget this blog post and sit down to watch TV all day.

But those people won’t get results – they won’t grow.

Now you have all the information needed to succeed on Twitter.

It’s up to you to implement it.

If you’re someone who takes action, leave a comment below and let me know your thoughts.

 

Author Josue Valles

Josue Valles is a content marketing evangelist, strategist and die-hard entrepreneur. He constantly blogs about Inbound Marketing, SEO and Social Media Marketing at Engagebit. You can also follow him onTwitter.

More posts by Josue Valles
  • Forge and Smith

    Numbers 4 and 6! All are obviously fantastic, accurate tips, but hashtags are the simplest (free) way to boost reach and find new followers. Hashtagify.me is a great resource if you don’t know which ones to use, or are looking for new ones. And of course, tweets with pics or GIFs usually see more engagement because they stop the eye. A strong visual gives the reader pause to read your headline (which hopefully is awesome enough to get that click!).

  • Terri Whitbread

    Added a LOT of these to my online calendar so I get into the habit and don’t forget like I usually do!

  • Not sure about the value of this as two of your points contradict yourself. First you say be human, and then you endorse Jeff Bulas’ tactics and all he ever really does is schedule tweets and never ever replies or just makes conversation. Gof forbid that he RTs someone. Which one is it? I’ll tell you. He has sort of forced the engagement with the constant baragge of tweets which makes him seem like he is so knowledgeable with the more naive folks and got lucky. It definitely shows bad practice of Twitter use.

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