Did you know that:
It can be hard to wrap your head around these numbers.
But all you need to know is that these statistics make YouTube a fantastic marketing channel for your business.
YouTube is still not as mature as channels like Google or Email, but it isn’t as new as social media channels like Facebook or Instagram.
What this means is that it’s large enough to be a big opportunity, but not mature enough that it’s too difficult to compete.
If you want to start or grow a YouTube channel, your main challenges are going to be:
We put together a curated list of the best case studies out there that will help you achieve those two things.
Without a doubt, one of the most successful digital marketers on YouTube is Brian Dean. He has managed to master YouTube’s search algorithm.
His channel, Backlinko, has over 200 thousand subscribers and some of his videos have accumulated over half a million views.
Brian Dean not only grew his own YouTube channel but also helped Buffer, the social media marketing tool, grow their YouTube channel by 59% in just a month.
He explains the exact step-by-step process he followed to achieve that.
In this post, the owner of a small business explains why he decided to stop competing for traffic on Facebook and Twitter and go for YouTube.
His results? He managed to get over half a million view for his content in just 10 months.
This post explains how, with the right strategy, a brand new channel can increase its total number of views in very short amount of time.
A great read for those who are starting from scratch.
This is one of the most comprehensive case studies out there. It explains the process one YouTuber used to increase his subscribers by 150%.
It goes deep into the importance of figuring out who your audience is and discovering what they want to see.
This case study outlines the principles used by Luxy Hair, a channel with over 3 million subscribers, to grow their audience on YouTube.
It goes deep into the production of high-quality content and optimizing for more YouTube views.