Writing a Tweet is easy. Learning to write a Tweet that inspires action and gets people to click through to your content is a whole other story.
Unlike another major social media site I won’t name, there is literally no limit to the number of people you can reach with Twitter marketing. That means there is virtually no limit to the amount of traffic you can drive to your site using the platform.
That said, you aren’t going to get very far if the content you’re posting on Twitter sucks.
In a sales letter, 80% of the time the headline determines whether or not someone keeps reading. On Twitter, your Tweets are just 140 character headlines designed to get clicks and keep people reading your content.
But what if you aren’t a copywriter? What if you actually HATE writing?
Don’t worry, I’ve got you covered! Check out these 11 copywriting tips to learn how to write a Tweet that will drive TRAFFIC and RESULTS!
1. Be Clear with Your Tweets
Even seasoned internet marketers are guilty of creating content that is designed to be cute and clever… but unfortunately it isn’t always clear what they’re offering.
You may think that that play on words is great for a tweet promoting your recent blog post… but it may not resonate with your audience. It could even be confusing! So throw clever out the window and focus on clarity in your copy – and your Tweets!
A great example is this tweet from Bruce Van Horn. Yes, he started out with something cute, but he didn’t end it there. You know that if you click on the link you’re going to learn “how to reach more people and have real engagement” on Twitter. And who doesn’t want that?
2. Use numbers in Your Tweets
When I’m teaching people to write their own sales copy, I tell them to be as SPECIFIC AS POSSIBLE because “vague” doesn’t sell.
For example, are you more inclined to click on a headline that reads “Learn to write better and faster” or “Learn to write better and faster… in just 30 minutes!”? The second right? Because it’s more specific and enticing because it tells you what you can do and that you can do it fast!
Marsha Collier does exactly this with her tweet about “5 Tips to Create a Successful Content #Marketing Campaign.” You know exactly how much content you’re going to get (how many tips you’ll be reading) before you ever click on the blog.
3. Grab attention by Tweeting their “name”
The great thing about email marketing is that you can keep emails personal (if you want) and actually identify the email recipient by name. You can’t do this with a sales letter… or a Tweet. However, you can still write a Tweet that “calls out” to your ideal audience by using trigger words that identify them.
This is exactly what Peg Fitzpatrick did with this blog post targeting entrepreneurs.
(Aren’t you dying to read this article from Peg? I know I am! Because it speaks to ME as an ENTREPRENEUR!)
4. Create curiosity with your Tweets
One powerful copywriting technique is to create a bit of curiosity with your headline (or in this case, your Tweet). Make people WANT to click the link to find out what it is you’re talking about.
Neal Schaffer did this when he said in this Tweet, “Stop Social Selling This Way.” The Tweet tells me enough that I know exactly what he’s going to be talking about in his blog post, but I still don’t know the social selling technique that he’s telling people to avoid. I have to click the link to find out – and I will!
You can also use the “fear factor” when you’re creating curiosity. For example, Neal could have tweeted, “Are you making this epic mistake with social sales?” In that situation, I would have been compelled to click the link because I want to make sure that I’m NOT making that big mistake.
5. Tweet Calls to Action
Are you using a call to action (CTA) in your tweets? While it may SEEM obvious, let’s face it, sometimes you have to tell people exactly what you want them to do.
Having a clear CTA in your tweet will actually increase the likelihood that the reader will take the desired action.
While you don’t necessarily need to include one with EVERY tweet, I would include at least some CTAs…particularly on the most important tweets. Like the ones you’re using for list building, perhaps.
Check out this great example from Ian Cleary:
Kim Garst also used a CTA with her Facebook opt in:
6. Tweet like a human being – not a robot
Have you ever read really formal sales copy that sounds like it was robotic? Ugh! It’s the worst, right?
I’m talking about the difference between this: Do not wait! Our special sale will not last for long!
And this: Don’t wait! Our special sale won’t last for long!
The key here is to use contractions (it is vs. it’s).
Also be yourself, because THAT is who people are drawn to. THAT is the person who will attract the type of clients and customers that they actually WANT.
I love this tweet from Ahna Hendrix. Not only is it sharing value and reminding her audience of the importance of being authentic and consistent in business, it’s also fun and authentically HER.
7. Testimonials Tweets are the bomb dot com
Nothing creates credibility better than a testimonial, and they’re just as effective on Twitter as they are in your sales copy… perhaps even more so since they may be seen by far more people on Twitter! While there’s not always a link to click, an awesome testimonial will get people to click on your profile where there’s a plethora of links to choose from!
I recommend tagging the person who shared the testimonial to give them some love in return (not to mention just showing that they’re a real person). As you can see, that’s exactly what Madalyn Sklar did in this Tweet:
You could even send your audience to an entire page of testimonials. SocialMedia Examiner used this approach on Twitter to promote the Social Media Success Summit, linking to a sales page and testimonials for the event.
Sharing that statistic and the testimonials gives them real credibility and hopefully will convert their audience into attendees for the upcoming event.
8. Tweet about what your customers want and need… not your product or service
One of the biggest mistakes people make when creating copy is that they talk all about their ah-mazing product or service rather than making it about the customer.
For example, “I have a 20-part micro video series that provides tips and trick for improving your copywriting” vs “My copywriting course can teach you to write copy that people will actually want to read, increase your confidence, and significantly reduce the amount of time you spend staring at that blank white screen.”
See the difference? The second sentence focused on the SOLUTION, not the PRODUCT. I recognized the problems that people were having and provided a solution.
Now I realize that you won’t fit all of that into a tweet and that you may not even be promoting a product on Twitter, but you should still be using the same customer-centric approach.
As you can see in this tweet, Ian leads with the problem people are having: wasting money on Facebook advertising. It’s definitely a big problem that has a lot of people frustrated. And then he provides a solution: tools that can save time and money.
9. Tweet with impactful language
There are a lot of things I love about this tweet by Kim Garst. Not only is the image eye catching, the copy also is extremely good (notice the presence of numbers). However, what I want to point out, specifically, is that she uses the word “simple.”
While it may not seem like a big deal, there are certain words that you will see copywriters use over and over again, words like simple, easy, quick, guarantee, results, proven, bargain, save, system, step-by-step, etc.
They use these words because people respond to them. People want something fast and simple. They want a system that’s been proven to work.
So why re-create the wheel? Just use what works! Remember, you’re on Twitter to get results, not be the most original in your copy. *wink*
10. Know your audience and Tweet with the language they use
This is obviously important when you’re writing sales copy since you want the copy to resonate with the readers; however, it’s just as important on Twitter. And not just because you want your tweets to resonate with your audience (although that’s also true)!
On Twitter, your audience is searching for content around topics that interest them. You want to make sure that you’re using the right hashtags so your content will be more likely to be found by your ideal client/customer.
For that reason, it’s EXTREMELY important to know exactly who your target audience is and the exact words they’re searching for on Twitter so that you can maximize on Twitter’s search functionality.
Rebekah Radice does just that! (And look at how much engagement she’s getting on that pinned tweet!)
11. Proofread your Tweets!
I always tell my clients to write first, edit later. Tweets are probably not something you’re going to need to come back to, but that doesn’t mean you shouldn’t edit them. Just reread your Tweets a couple times before posting.
But if you do make a mistake, don’t panic. Twitter is real-time so typos are easily forgiven. Plus, some of your followers will be more than happy to let you know about the error. Trust me. *wink*
Writing copy in 140 characters – less once you include the link and image – that get people to click your links is an art form and takes practice.
Hopefully these tips and examples have inspired some ideas for you to write more compelling copy so you get the most out of your Twitter marketing efforts.
Let us know in the comments section what your favorite tips are. And if you’ve used any in Tweets, link to them in the comments so we can check them out!
Happy tweeting and see you around the Twitterverse!