If you asked me what’s one of the best Twitter tips to improve your marketing strategy, I’d say, hands down, “make your Tweets better.”
It’s pretty simple.
It doesn’t matter how beautiful your cover image is or how many followers you have, if your Tweets aren’t resonating and getting engagement, what’s the point?!
But all too often I see the same pattern – a beautifully set up account and then Tweets that look like an afterthought.
Yes, Twitter moves fast and Tweets are short, but that doesn’t mean you shouldn’t be putting in a serious effort to craft the best possible Tweets for your Twitter marketing campaigns.
If you’re scratching your head wondering if this applies to you – or know for sure it does – don’t fret! Today, we’re going to examine 13 effective techniques to turn your mediocre tweets into something extraordinary.
Remember, the difference between ordinary and extraordinary is that little “extra.”
You ready? Let’s rock and roll:
Tip 1 – Use The Right Images in Your Tweets
Images express your ideas as visual information and can dramatically improve the engagement rates for your Tweets.
Alex Turnbull puts it well in his article on “The 8 Types of Images That Increase the Psychological Impact of Your Content:”
“For one thing, your brain (and your reader’s brain) is better at processing visuals than text. In fact, 90 percent of the information that our brain gets is visual, and it processes that information 60,000 times faster than text.”
And visuals, when they complement your text, help your message connect: 40 percent of people will respond better to visual information than to text.”
Now, you don’t need to include images on all your tweets, but when you do it, make sure you use one that will enhance the Tweet in some way. According to Alex, there are 7 types of visual content that tend to perform very well. They are:
– Stock Photos
– Charts and graphs
– Personal photos
– Still frames from TV shows or movies
– Custom art
Take this example from a Tweet recently posted by David from Social Quant:
— David Boutin (@dmboutin) June 29, 2016
It’s a screenshot that Twitter users will definitely recognize. And the added red square and arrow highlighting the bio scream, “Hey, we’re going to teach you something here!”
Tip 2 – Use The Right Colors in Your Tweets
When it comes to your Twitter images, colors play a major role. Why? Because – as point 3 will cover – they help you create the right environment for your tweets and evoke the right emotions.
For example, bright colors – like yellow and red – evoke more positive emotions on your followers than dark colors like navy blue or gray.
Depending on your goals, you need to choose your image colors carefully. And to help you start off on the right foot, here are three posts that will show you everything you need to know about the psychology of color:
Tip 3 – Use The Right Words in Your Tweets
It’s not about what you say, but HOW you say it. Word selection has a direct impact on your audience’s response and the way you frame your message will determine the success of your Tweets.
For instance, you could turn a generic tweet like “How to get more Twitter followers” into an engagement magnet by adding some power words to it. Look:
“From Unknown to Celebrity: How to Get Insane Amounts of Twitter Followers Super Fast.”
As you can see, by adding the words “Celebrity,” “Insane,” and “Super Fast” to that Tweet, its perceived value increases exponentially.
This is because some words have more “emotional weight” than others, and when you include them in your messages, people react more positively to them.
Now you might be thinking:
“Great, but where can I find some power words to use?”
Tip 4 – Start a Conversation with a Tweet
Many people seem to forget that social media is all about “being social.”
People will pay more attention to a natural conversation as opposed to a self-promotional Tweet or an advertisement.
So instead of being a pitching machine, you should be more human and use your Tweets to start real conversations with your followers.
So how exactly do you go about starting a conversation on Twitter?
a) Ask for feedback: If you’re creating a new product, brainstorming topic ideas, or even launching a new business, ask people for their opinion. If you do so in a way that truly shows you want their feedback because you value their opinion, many people will be flattered and happy to respond.
a) Ask questions: Our brains are wired to answer questions automatically. When you ask questions to your followers, they tend to respond – especially if those questions are relevant.
For example, Trunk Club tends to ask a lot of questions in their Tweets to increase their engagement-per-tweet ratio.
— Trunk Club (@TrunkClub) June 27, 2016
Tip 5 – Leverage Other People’s Names in Your Tweets
People are much more likely to engage with brands or names they’re familiar with. So, if you’re just starting out, you’ll likely struggle to get engagement right out of the gate.
But don’t fret – if you leverage names or brands your prospective audience already follows you’ll increase the chances of people sharing and/or commenting on your Tweets.
Every time you mention an influencer or a favorite brand on your content, make sure to tweet about it. People will recognize that name immediately. This will increase your credibility, and more people will engage with your content.
Here’s an example:
— Elliot Grossbard (@ElliotOneT) June 28, 2016
Tip 6 – Feature Other People’s Work in Your Tweets
Have you ever heard about the reciprocity principle?
It states that, as human beings, we feel obliged to give back to people who have given to us.
If you regularly retweet other people’s blog posts, comment on their updates, or favorite their content, they’ll be more likely to return the favor in the future.
Remember, the more you give, the more you get.
Tip 7 – Tweet with The Most Powerful Emotion in Marketing
Do you know what the most powerful emotion in marketing is?
Some might say excitement, others happiness. They’d both be wrong.
Believe it or not, the correct answer is…CURIOSITY.
People will do crazy things just to alleviate their curiosity – otherwise BuzzFeed probably wouldn’t exist – and if you’re able to leverage it in your Twitter marketing strategy, you’ll get more clicks through to your content.
But in order to successfully pique people’s curiosity, you need to understand what it is in the first place. Here’s a simple definition we love from Derek Halpern:
“Quite simply, curiosity…is an innate human behavior that’s triggered when people feel there is a gap between what they know and what they want to know.”
In order to evoke curiosity through your copy, you need to create a gap between what people know and what they want to know.
Derek has a great formula to do it:
[New, Cool, and/or Hopefully Remarkable Thing] + [Desirable Outcome]= [Curious Reader/Viewer]
Tip 8 – Stand For Something in Your Tweets
People aren’t loyal to brands – they’re loyal to what the brand stands for.
Let me explain this concept with a famous example:
TOMS – the shoe brand – has been built upon the mantra: “One for one; for every purchase you make, we will help a person in need.”
Instead of saying, “Our shoes are awesome, buy them now,” they built TOMS based on something people would naturally stand for: Empathy.
So instead of just sharing regular content – like everyone does– you should find what your company stands for and tweet about it.
That’s what TOMS do:
— TOMS (@TOMS) June 28, 2016
Now the question is: How do you discover what your company stands for?
Here are some questions that will help you figure it out:
– What do you do? – Every company in the world knows what they do. For example, Social Quant helps people grow their businesses through Twitter; SalesForce helps businesses manage and organize their customer base; Kissmetrics allows companies to interpret analytics data in a much simpler way. To know what your audience stands for, you need to start by understanding exactly what you do.
– How do you do it? – Once you know what you do, you need to know how you do it. What’s your unique selling proposition? What differentiates you from your competitors? Why would people choose you instead of your competitors?
– Why do you do it? – This is what it all boils down to and when you can answer this question, you’re all set. The reason why do you do what you do is what your company stands for.
Tip 9 – Tweet Less About You And More About Your Audience
Remember, people don’t care about you or your “revolutionary” products or services. They care about themselves and their problems.
Instead of talking about why people should buy your products, devote more time to understanding their challenges and desires and craft your Tweets around how you can help.
Once you know what their biggest challenges, fears, and desires are, you can start to provide solutions. This is an excellent way to earn your audience’s trust and convert them into customers.
Tip 10 – Tweet with Your Audience’s Psychological Profile in Mind
Here’s a brutal truth: It doesn’t matter how many psychological principles you learn, if you don’t know how your audience thinks and behaves, all that information is worthless.
There is no one-size-fits-all way to treat your audience. What works for other may not work for you.
Instead of just throwing darts in the dark, make an effort to understand the way your followers think.l Once you’ve done this successfully, you can then start to apply strategies and techniques that better fit that mindset.
Tip 11 – Apply The FOMO Technique in Your Tweets
For those who aren’t familiar with this term, FOMO stands for “Fear of Missing Out.” And, in words of Joseph J. Sanchez, “It refers to the psychological anxiety we feel when we’re not present for an event, as our brains swirl with the endless ‘what if’ possibilities that could occur in our absence.”
This technique works extremely well when you have an upcoming event with limited spots available or any other limited-time offer.
For example, in the Tweet below you can see the phrase “Only a few left in stock.” If you wanted that shirt, that phrase alone make one more likely to hurry up and buy it.
— CampusLATELY (@Campuslately) June 27, 2016
The FOMO technique works like magic; just remember to use it ethically.
Tip 12 – Dramatize Your Tweets
If you’ve read Dale Carnegie’s famous book “How to Win Friends And Influence People,” you’ll probably remember this point – to win people to your way of thinking, you need to dramatize your ideas.
People have a very limited attention span, and they don’t have time to process complicated information. There’s just too much noise out there. The easier you make it for them to understand what you’re trying to say, the better.
When you dramatize your ideas, you simplify your message and make it more compelling to the reader. Here’s what Nathan Magnuson has to say about it:
“Drama doesn’t change the facts. It personalizes them. Lack of drama can undermine your message, the way my boring presentation slides used to undermine my solutions.”
Bottom line: Instead of just presenting boring information to your followers, be creative and make it more entertaining and digestible.
Tip 13 – Keep Your Tweets Insanely Simple
Nobody likes hard stuff. Period.
Jargon, buzzwords, and complicated words should not form part of your marketing message. Why? Because you’ll reduce the number of people who actually understand and/or care about your message.
There’s a lot of noise on social media, and if you aren’t able to express your message in a clear, simple fashion, you’ll quickly lose the attention of a huge part of your audience.
You don’t want that, do you? Of course not.
So keep it as simple as you can, always.
I have a quick homework assignment for you – because everyone likes homework; right?!
Pick one of the principles outlined in this post and create a new Tweet right now. Then, share your results in the comments below.
I’d be happy to share your experience in future posts.