Twitter announced a new feature, Twitter threads, and it’s now available to everyone. Alas, it’s no edit button, but still pretty cool.
This feature allows you to compose multiple tweets in a thread and then publish them all at once.
Here’s a look at how they work from Twitter:
Threads – also known as “tweetstorms” – are nothing new, but this feature makes them easier to digest for readers. In the past, users created threads simply by replying to their own tweets. But once some replies start going back and forth, trying to read the original tweets in the thread can be like the least fun scavenger hunt ever.
The Threads feature solves that by keeping the original thread intact and pushing all replies after it.
Click here to check out what a thread looks like in action. (Embedding threads apparently doesn’t work yet.)
Honestly, I love this update. Will it be a game-changer for Twitter? Probably not. But, it is Twitter looking at how people are already using the platform and creating a feature to make things easier.
Twitter has been making a shift to accommodate longer form native content with the recent update to allow 280 characters in tweets. And, if you remember, they were flirting with the idea of allowing 10,000 characters at one point.
Threads are a great solution to make longer form content possible while keeping the spirit of brevity alive on the platform. The threads start with a single tweet and an option to click to see the entire thread.
Some Ideas on How to Utilize the Twitter Threads Feature
The second I saw this update, the gears started turning on creative ways to use Twitter threads.
The most obvious use will be to simply tweet more in-depth content and ideas.
But, being the lover of GIFs that I so wholeheartedly am, I’m psyched to create threads where each tweet has its own GIF. Think about it – we now can easily tell a story supplemented with GIF after GIF. It’s a GIFmas miracle as far as I’m concerned.
And, in addition to allowing users to tweet longer thoughts and multiple GIFs, I also see some opportunities for businesses using Twitter for marketing to take advantage of the threads feature.
By employing creative copy writing, businesses can now use the initial tweet like a headline that entices readers to continue and view the entire thread. Once they’ve opened it and started to engage, you’ll have their attention for much longer than a single tweet allows.
You could make a thread with an extended preview of a blog post with a link in every tweet.
Or, you could create a thread with a video series of awesome content.
And once the Save for Later feature rolls out as well, people will be able to bookmark this longer form content to review later. Done right, maybe this could be a game-changer for some businesses using Twitter after all.
So, what do you think of this new update? Will you be using Twitter threads? Any creative ideas for threads I didn’t mention? Anyone think Twitter is moving in the wrong direction with this feature?
I’d love to hear your thoughts in the comments section below…