We all know that Twitter marketing done well can increase leads for business.
You hear everyone raving about successes with Twitter, especially how awesome it can be when combined with blab or Periscope, but you just need a strategy on how to make this work effectively.
Wishing you could improve your results on making connections that can increase leads via Twitter?
Twitter promotes real-time engagement and interaction and is wonderful for connections and relationships for business owners.
Not only is it an opportunity to reach and engage consumers in real-time, but it also promotes trust, increases social proof and builds credibility.
Freely sharing your knowledge, know-how and expertise goes a long way towards establishing your reputation as the go-to professional within your industry.
So, how can you use Twitter to strategically grow your business?
Below are great tips on how to effectively use Twitter to boost your business.
6 Twitter Marketing Tips for the Savvy Entrepreneur:
1. Have Great Images in your Tweets
According to a study looking at 100 tweets by Buffer in 2015, tweets that include an image get 18% more clicks, 89% more favorites and 150% more retweets.
Now with no more data, would that alone motivate you to use images in your tweets?
2. Use Properly Sized Images for Twitter
The size might change over the course of time, but the size of an image on Twitter is perfectly optimized when the image is 1024×512 pixels.
That means that the shape of your graphic is going to be in a rectangle.
Here is a desktop tweet where Chick-fil-A Killian Crossing uses an image properly sized for Twitter and the full image is scene regardless of whether someone clicks on it or not.
NINJA TIP: When taking photos on your phone, be sure that you use the landscape view when taking images you know you want to post and use on Twitter. This will make the editing process easier, as well as make them look better for Twitter.
3. Use the Advanced Search function on Twitter
Twitter advanced search allows you to get much more detailed information and look for potential leads, clients and people based on your target audience.
To get to Twitter advanced search simply type or click this link: https://twitter.com/search-advanced
This is what it will look like when you get to the link:
Once you fill in the appropriate fields to refine your advanced search for what your needs are, you can click search and begin diving into conversations with new connections.
This is a great way to have a social media strategy that stands out because you are not just waiting for people to come interact with you. You are going out and putting yourself into conversations that are already taking place.
Remember if you don’t do this, your competition will.
4. Tweet Value Rather Than Just Titles
Ever found yourself thinking of a new tweet you want to share about the latest blog post for either your website or someone else’s with great content?
Well when you do, don’t just do the typical tweet that says the name of the blog post and the link. Think outside the box and include an image that speaks to your audience with more compelling text that really is going to get them to click on your link.
Remember we aren’t just using Twitter to fill space. We are posting on Twitter so we can engage, interact and give great value to people who will ultimately interact with our tweets and become leads.
Kim Garst is great at doing this and here is a perfect example below where her text simply isn’t writing out the title of her e-book but rather she is addressing a pain point of the person she is trying to connect with.
It’s much more compelling this way.
5. Automation is your Friend for Evergreen Content
According to Mike Deon, the average lifespan of a tweet is eighteen minutes.
That means if you are posting three times a week you are not maximizing your efforts on this platform.
By using tools such Buffer or Post Planner, you can create tweets and have them scheduled with your evergreen content ahead of time as well as any curated content you’d like to share.
6. Create Lists with Influencers and Experts
Twitter lists are curated groups of Twitter users that you can either create yourself or you can subscribe to someone else’s Twitter list that they have curated.
Create a list that is public (not private) called ‘Influencers and Experts’.
Add everyone you believe to be an influencer to that list and use that list to share the influencers content. Influencers will see you’ve added them to a list you called “influencer” and other’s will be able to subscribe to that list also.
This will save you time as it’s an easy way to take 5 minutes each day and ‘favorite, reply or retweet’ great content by your industry leaders.
NINJA TIP: Here are 13 ways to use Twitter Lists that dives into this even further to give you more ideas.
If you are still not convinced that Twitter is a great place for you to interact and get more leads for your business, here are a few closing thoughts.
Take a look at these statistics.
As of the second quarter of 2015, Twitter averaged 304 million monthly active users according to Twitter
85% of followers feel more connected with a small business after following them
According to Convince & Convert, 42% of consumers learn about products and services via Twitter