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3 Steps To Building a Winning Twitter Marketing Strategy

  • 1
  • May 12, 2015

3-Steps-to-Building-a-Winning Twitter Marketing Strategy

When it comes to forming an effective Twitter marketing strategy, there’s so much information online that it can be overwhelming. You don’t know what will work for your business or your clients, and you’re confused about who to trust.

For me, the best route has always been to learn from people who actually implement a Twitter marketing strategy on a daily basis for their business or clients. They have a more grounded outlook and offer tangible action steps to gaining results because they’re in the trenches getting dirty with the rest of us.

This is what I offer you.

At my social media agency, ARCH Digital Agency, we work with a wide range of clients, but have come to see a few Twitter marketing tips that work consistently across the board to develop real relationships and make followers fall in love with the brand.

Before I proceed in telling you how we do it, I want to warn you – these strategies take time, consistency, and effort – there is no short route to getting real value from Twitter. But if you follow these strategies, I guarantee you’ll see dramatic results in a short period of time.

1. Construct a Detailed Twitter Marketing Strategy

Formulating a Twitter marketing strategy can seem intimidating because it’s recommended to tweet 10-30x per day, and that’s a lot of tweets! Twitter is a constant drip feed of content and it’s important that we are seen by as many people as possible.

But that doesn’t mean throwing whatever content we can find into a schedule. If you want to lay out a successful Twitter strategy then you’ve got to nail down exactly what you’ll be sharing.

First, do you know what your goal is with Twitter? Do you want to increase traffic to your website? Offer online customer service? Grow your brand? Whatever your goal is, it’s important to get specific because it impacts the Twitter strategy you will create.

For this exercise, we’ll focus on increasing traffic to the website. This is a common Twitter marketing strategy. It can result in increased brand awareness, viral blog sharing, relationship development, and increased sales. But how do we get there?

Let’s develop a recipe.

  1. Start with 10-15 tweets that will offer value or generate interest. Make sure these tweets are of interest to your prospects, not just your colleagues in the industry. And I suggest making sure that at least a third of these tweets are accompanied by photos because they generate more shares and clicks.

  1. Plan to RT or share a minimum of 5 tweets from other people you’re following who offer great content. This can create interaction and develop relationships with people that will be valuable to your business.

  1. Develop 5-10 tweets that direct traffic to your website. These tweets can be blogs (don’t forget to share evergreen content), direct promotional tweets offering a free trial or simply to come check out your site, different pages on your website (a features list or About page works well), a contact form, your guarantee, etc. There’s a large number of pieces you can extrapolate from your site and turn into tweets.

  1. Finally, don’t forget to ask people to follow your other social sites and get on your mailing list. If you aren’t actively asking for this, then it won’t happen.

This totals up to a minimum of 20 tweets per day, which is a solid place to start. This will not take into account your replies, questions, or any interaction you’ll have with other people. And while it may seem like a lot – it’s not.

As long as you’re sharing value and constantly switching up your content, you will garner the desired results with a consistent approach. By planning out what you will tweet everyday, it becomes easier to gage what’s working in your Twitter marketing strategy and what isn’t. Plus, it gives you structure so your content compilation comes together faster.

2. Treat People like People when Marketing on Twitter

This may seem like an obvious strategy, but as Twitter matures, it’s becoming a lost art. However, if you actively seek to treat your Twitter relationships as you would with people in real life then you’ll set yourself apart quickly and reap the true rewards of excellent relationships and business development.

But how do you ensure that you’re treating people like people? Different professionals have different perspectives, but the one question I always use to gage my interactions and approach to all social media is, “Would I say or do this for them if we were face to face?” The answer to that question keeps me in line when I can get overwhelmed with the large amount of people I interact with on a daily basis. It helps me to re-focus on who I’m talking to, and go above and beyond.

Find something that resonates with you. Besides that, here’s a few rules:

  1. Chill out on the automation. Use automated services ONLY to help in gathering content, not for engagement or interaction. Personally, I’m a massive fan of BundlePost, but know a lot of people who like Buffer. Refrain from using automation to send welcome messages no matter how genuine you’re trying to be. The people you truly want to connect with online will be weary of folks who sent automated DM’s or automated Replies when they follow you. Instead, take the time to reply personally, send out personal messages calling out something in their bio or comment on a tweet they’ve shared. It takes longer, but the investment is priceless.

  1. Give excellent customer service. Twitter is fast becoming one of the largest ways for people to connect with and communicate with businesses online. They’re already online reading news, looking at their friend’s pictures and goofing around, so it only makes sense that they want to connect with a company when they’re having issues, have a question or need assistance. This is your business’s time to make a serious impact and develop fans for life. Be readily available to give tips, answer questions and laugh with folks. When they realize they’ve got easy access to you it increases the confidence they have in your brand and will be sure to talk about it to others.

  1. Reach out. Spend a little time each day, a few times a day, to read through your Twitter feed and answer questions, make comments on tweets, or share content. This not only lets your followers know that a real person is behind the account, but it develops real relationships through interaction and is one of the best ways to turn a mediocre account into an active and steady stream of conversation. Words of caution are to make sure you’re GIVING, and not asking when doing this. Don’t promote your product or service, simply hang out – be human with your humans.

3. Set Up Lists to Use in Your Twitter Marketing Strategy

Anyone who’s been on Twitter for any amount of time knows how easy it is to get overwhelmed with all the people you’re following or who are following you. Plus, there’s other people you want to or should keep tabs on. This is where Twitter Lists come into play and can be extremely powerful to developing a successful Twitter marketing strategy that is hitting it’s goals.

For our clients, we create a minimum of 3 lists:

  1. A list of influential people we’d like to develop relationships with that are prominently known in the industry. If you know your industry well, then you know who’s who and who could be of use to you in the future. But don’t just limit this to big names who will be difficult to get to know personally, make sure this list is also compiled of folks who would use or be able to promote your product actively to a larger audience. For example, if you’ve got a restaurant, you’ll want to reach out to local food writers who could spread the word about your specials or events, not just big name food bloggers.

  1. A list of the competition. Call me old-fashioned, but I think it’s important to keep your competition close. Not only can you watch what they’re doing, but you can gain a lot of inspiration for what you see is resonating with their audience and create your own form of it. This list should be constantly evolving so that you always have new businesses to focus on. Words of caution are to not compare your business with others. Everyone is on their own path and social media doesn’t paint the whole picture. Simply keep an eye on what they’re doing, take and acclimate what you like to your audience, and make them sources of inspiration. We can gain a LOT from watching others.

  1. A list of clients. Depending on your type of business, this may or may not be possible for you, but can be a dynamic way to develop relationships. This is a list that you’ll want to keep private and interact with on a consistent basis – no selling, simply hanging out and being friendly. This is a strong way to develop interaction by getting involved in conversations and offering value. Keep this a no-promote zone and honor that.

Last, make sure to keep tabs on your business’s name or any keywords that are directly related to your business. We use Hootsuite to monitor our client feeds, and always have a stream monitoring the business name, so if anyone says anything in Twitterland, we can jump in and be of assistance or thank someone for passing us along.

If you follow this 3-step Twitter marketing strategy consistently and with purpose, I guarantee you’ll see a major shift in the value Twitter is bringing you and your business.

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Author Ahna Hendrix

More posts by Ahna Hendrix
  • Great article! Indeed, strategy is key and I see so many people just getting to posting and connecting to others without really knowing what they want to get out of it. I’m a big fan of automation, but me too, I hate when people send automated DMs with links to their free stuff. For me it sounds a bit like being at a first date and asking “hey, will you marry me?”. I totally agree with using automation for lead gathering but then reaching out to people and building relationships before we “sell” them.

    • Haha, that’s a fun way to put it, Erika – it certainly is asking for a commitment early on. Be cautious with automation as it hurts a lot more than it helps, even when it comes to lead gathering. About 2% of leads gathered from automation convert, and typically those are folks doing automation themselves. That number explodes into the 46%+ through relationship building the old school way and reaching out personally and then building a relationship. Takes more time, but gives much more quality to those conversions. Just something to consider 🙂 Thrilled you enjoyed the article!

    • I’m with you on the DM’s, makes it hard to even look at the serious DM’s we get.

  • Great article! Indeed, strategy is key and I see so many people just getting to posting and connecting to others without really knowing what they want to get out of it. I’m a big fan of automation, but me too, I hate when people send automated DMs with links to their free stuff. For me it sounds a bit like being at a first date and asking “hey, will you marry me?”. I totally agree with using automation for lead gathering but then reaching out to people and building relationships before we “sell” them.

    • Haha, that’s a fun way to put it, Erika – it certainly is asking for a commitment early on. Be cautious with automation as it hurts a lot more than it helps, even when it comes to lead gathering. About 2% of leads gathered from automation convert, and typically those are folks doing automation themselves. That number explodes into the 46%+ through relationship building the old school way and reaching out personally and then building a relationship. Takes more time, but gives much more quality to those conversions. Just something to consider 🙂 Thrilled you enjoyed the article!

    • I’m with you on the DM’s, makes it hard to even look at the serious DM’s we get.

  • Fantastic article! Helpful tips to get you happening on social media right out of the start gate!

    • Thank you, Anne!! Glad you found it valuable 🙂

  • Anne

    Fantastic article! Helpful tips to get you happening on social media right out of the start gate!

    • Thank you, Anne!! Glad you found it valuable 🙂

  • Jackie Harder

    Wow. 20 tweets a day. I have a hard enough time keeping up with 6 and the engagement piece.

    • Hi, Jackie! It seems like a lot, but if you consider the constant flow of Twitter, you’ll see that with less you’re missing out on more people seeing your tweets. BUT, I always tell my clients – start with what you can commit to, even if its less. The most important part of social media is consistency, so if you can always commit to 6, start there and work your way up. I’m sure you’ll do great 🙂

    • LOL Jackie, always good for a laugh.

  • Jackie Harder

    Wow. 20 tweets a day. I have a hard enough time keeping up with 6 and the engagement piece.

    • Hi, Jackie! It seems like a lot, but if you consider the constant flow of Twitter, you’ll see that with less you’re missing out on more people seeing your tweets. BUT, I always tell my clients – start with what you can commit to, even if its less. The most important part of social media is consistency, so if you can always commit to 6, start there and work your way up. I’m sure you’ll do great 🙂

    • LOL Jackie, always good for a laugh.

  • Beverley Golden

    This is a great and detailed plan, Michael! I have been winging it on Twitter (and doing fairly well at that) and yet keep hearing about the amazing value the platform offers if you have a strategic plan. Curious how you suggest asking others to connect on other social platforms. I do get the odd private message asking to connect on FB or LinkedIn and follow through and request the same, and wonder if that is the best way to ask. Also, I have been using Hootsuite and so far I like it. I see you mention BundlePost vs. Buffer. I’ve researched Buffer as a free option, yet Hootsuite still offers more options apparently. Appreciate the great tips in this one and it appears to truly benefit from Twitter, I do need to get more focused. Thanks again.

    • Hey Beverley,

      Buffer has a suggested content area that is what @ahnahendrix:disqus was referencing I believe.

      As for asking to connect on other social platforms, I don’t do that frequently. I do however make posts that ask a question and link it back to a particular Facebook post to start a discussion. Works sometimes.

  • Beverley Golden

    This is a great and detailed plan, Michael! I have been winging it on Twitter (and doing fairly well at that) and yet keep hearing about the amazing value the platform offers if you have a strategic plan. Curious how you suggest asking others to connect on other social platforms. I do get the odd private message asking to connect on FB or LinkedIn and follow through and request the same, and wonder if that is the best way to ask. Also, I have been using Hootsuite and so far I like it. I see you mention BundlePost vs. Buffer. I’ve researched Buffer as a free option, yet Hootsuite still offers more options apparently. Appreciate the great tips in this one and it appears to truly benefit from Twitter, I do need to get more focused. Thanks again.

    • Hey Beverley,

      Buffer has a suggested content area that is what @ahnahendrix:disqus was referencing I believe.

      As for asking to connect on other social platforms, I don’t do that frequently. I do however make posts that ask a question and link it back to a particular Facebook post to start a discussion. Works sometimes.

  • Bobbi Raffin

    I love the practical application you include. Great instruction for the process. I need to set a day a week or a couple days a month to predo some posts/tweets to schedule out. I personally love Hootsuite!

    • Hi, Bobbi! We use Hootsuite everyday for ARCH clients and have found them to work best with our processes. If you utilize a tool like BundlePost (again, my favorrrrite) or Buffer, you can create a schedule and bulk upload it into Hootsuite. This allows you to have several days scheduled out so you can focus on relationship building and interaction. Intersperse the content with RT’s, Mentions, and pictures – make it fun 🙂

  • Bobbi Raffin

    I love the practical application you include. Great instruction for the process. I need to set a day a week or a couple days a month to predo some posts/tweets to schedule out. I personally love Hootsuite!

    • Hi, Bobbi! We use Hootsuite everyday for ARCH clients and have found them to work best with our processes. If you utilize a tool like BundlePost (again, my favorrrrite) or Buffer, you can create a schedule and bulk upload it into Hootsuite. This allows you to have several days scheduled out so you can focus on relationship building and interaction. Intersperse the content with RT’s, Mentions, and pictures – make it fun 🙂

  • Sharon MacLean

    Such a generous post, Michael. It seems to me that more people are becoming interested in how to apply strategies to online marketing. I am curious if your agency helps your clients with posting or are your clients agreeing to spend the time on Twitter?

    • Hey Sharon. @ahnahendrix:disqus I believe does post for their clients all day and also monitors business mentions and more. You’re correct there’s a growing interest in Social Marketing because it’s so effective.

  • Sharon MacLean

    Such a generous post, Michael. It seems to me that more people are becoming interested in how to apply strategies to online marketing. I am curious if your agency helps your clients with posting or are your clients agreeing to spend the time on Twitter?

    • Hey Sharon. @ahnahendrix:disqus I believe does post for their clients all day and also monitors business mentions and more. You’re correct there’s a growing interest in Social Marketing because it’s so effective.

  • Connor from HootSuite

    Love this Ahna! Although I could make the argument that 20 tweets per day isn’t needed in all cases. Specifically for small business’ out there! Either way, great tips.

    Also thanks for the Hootsuite shout-out!

    -Connor from Hootsuite

    • Thanks, Connor! We do recommend a minimum of 20 per day, but that’s what we’ve found works the best for our clients, even the small businesses, which are the majority of our clients. But to each his own 🙂 Regardless, thanks for reading and leaving a comment – you ROCK!

    • Thanks Connor for stopping by and the Twitter Retweet love. Did you guys write a post on that thought of less than 20 Tweets per day is fine? Would love to read that. ~ Mike

      • Connor from HootSuite

        Hi Mike! I’ll have to double check on whether there is a post about it. I guess I was speaking more from personal experience working with some of our clients and SMB’s. You guys are right that ideally 20 +/- is the way to go. I think my approach was more with respect to minimum effort required to make a positive impact for their business. The biggest thing we’re seeing with our SMB users is no time and a lack of content to share. Telling them to send 20 tweets is a bit daunting if they are just getting started.

        • Thanks Connor and appreciate that.

          To me SMB’s do wear multiple hats and have to look at where they’ll get their best bang for the buck. Back in 2007 I grew a local cleaning company using Twitter actively to engage locally and then in 2008/09 grew an online Office Supply store using Twitter aggressively to join conversations/answer questions. Look at this one recent Tweet locally from a Taco restaurant: https://twitter.com/ALEastBeast/status/599298851074355201

          Love how California Taco jumps in and engages: https://twitter.com/CaliTacosTG/status/599335640140939264

          All pretty cool stuff but in my opinion Twitter only works when someone can dedicate the time and engage. Tools + Engagement = Success on Twitter right 🙂

  • Connor from HootSuite

    Love this Ahna! Although I could make the argument that 20 tweets per day isn’t needed in all cases. Specifically for small business’ out there! Either way, great tips.

    Also thanks for the Hootsuite shout-out!

    -Connor from Hootsuite

    • Thanks, Connor! We do recommend a minimum of 20 per day, but that’s what we’ve found works the best for our clients, even the small businesses, which are the majority of our clients. But to each his own 🙂 Regardless, thanks for reading and leaving a comment – you ROCK!

    • Thanks Connor for stopping by and the Twitter Retweet love. Did you guys write a post on that thought of less than 20 Tweets per day is fine? Would love to read that. ~ Mike

      • Connor from HootSuite

        Hi Mike! I’ll have to double check on whether there is a post about it. I guess I was speaking more from personal experience working with some of our clients and SMB’s. You guys are right that ideally 20 +/- is the way to go. I think my approach was more with respect to minimum effort required to make a positive impact for their business. The biggest thing we’re seeing with our SMB users is no time and a lack of content to share. Telling them to send 20 tweets is a bit daunting if they are just getting started.

        • Thanks Connor and appreciate that.

          To me SMB’s do wear multiple hats and have to look at where they’ll get their best bang for the buck. Back in 2007 I grew a local cleaning company using Twitter actively to engage locally and then in 2008/09 grew an online Office Supply store using Twitter aggressively to join conversations/answer questions. Look at this one recent Tweet locally from a Taco restaurant: https://twitter.com/ALEastBeast/status/599298851074355201

          Love how California Taco jumps in and engages: https://twitter.com/CaliTacosTG/status/599335640140939264

          All pretty cool stuff but in my opinion Twitter only works when someone can dedicate the time and engage. Tools + Engagement = Success on Twitter right 🙂

  • Your strategy about List creation to monitor feeds of these 3 groups is one I haven’t instituted. I know I need to pick up my Twitter List game…now I have folks on Notifications which I realize doesn’t adequately capture the information for me to really ‘use’.

    • Hi, Liz – Lists rock!! Once you start creating and utilizing them – you’ll be hooked, guaranteed :))

    • We love lists Liz and definitely as your Twitter account size grows it’s really essential to have lists or you’ll miss so much from accounts you really want to stay in front of.

  • Your strategy about List creation to monitor feeds of these 3 groups is one I haven’t instituted. I know I need to pick up my Twitter List game…now I have folks on Notifications which I realize doesn’t adequately capture the information for me to really ‘use’.

    • Hi, Liz – Lists rock!! Once you start creating and utilizing them – you’ll be hooked, guaranteed :))

    • We love lists Liz and definitely as your Twitter account size grows it’s really essential to have lists or you’ll miss so much from accounts you really want to stay in front of.

  • Carol Rundle

    Great information. I do find it difficult, though, to plan my posts more than a few days in advance. Otherwise, I find great stuff that I want to share and then my plan falls apart.

    • Hi, Carol! I suggest using a content aggregator like BundlePost (my favorite) or Buffer to gather content together and then schedule it out. I schedule the posts far enough apart so I can add goodies in along the way – it’s something you’d want to do anyway to keep your content from looking like an automated stream. Hope that helps!

      • Carol Rundle

        I do use Buffer, which I like. But they only let you buffer 10 posts per account, and since I post 4 times a day, that’s only 2.5 days out. I don’t mind finding fresh content and buffering it as needed.

        • Carol you have to step up to the paid account for more. There’s plenty of tools out there. Buffer and Hootsuite are both AWESOME.

  • Carol Rundle

    Great information. I do find it difficult, though, to plan my posts more than a few days in advance. Otherwise, I find great stuff that I want to share and then my plan falls apart.

    • Hi, Carol! I suggest using a content aggregator like BundlePost (my favorite) or Buffer to gather content together and then schedule it out. I schedule the posts far enough apart so I can add goodies in along the way – it’s something you’d want to do anyway to keep your content from looking like an automated stream. Hope that helps!

      • Carol Rundle

        I do use Buffer, which I like. But they only let you buffer 10 posts per account, and since I post 4 times a day, that’s only 2.5 days out. I don’t mind finding fresh content and buffering it as needed.

        • Carol you have to step up to the paid account for more. There’s plenty of tools out there. Buffer and Hootsuite are both AWESOME.

  • Natalie Palombi

    I really enjoyed this. As a Twitter-for-business newbie, this is the stuff of Eureka moments!

    • Thank you, Natalie! Glad you experienced a Eureka moment! 😀

    • That’s awesome Natalie! Twitter Newbie…soon you’ll be a Twitter Pro. It’s so so much fun!

  • Natalie Palombi

    I really enjoyed this. As a Twitter-for-business newbie, this is the stuff of Eureka moments!

    • Thank you, Natalie! Glad you experienced a Eureka moment! 😀

    • That’s awesome Natalie! Twitter Newbie…soon you’ll be a Twitter Pro. It’s so so much fun!

  • Ahna, some really good points. Like setting up a private list for clients.

    • Lists are definitely nice to have 🙂

      Thanks for stopping by Steven ~ Mike

  • Ahna, some really good points. Like setting up a private list for clients.

    • Lists are definitely nice to have 🙂

      Thanks for stopping by Steven ~ Mike

  • Delia @ Happy Blogger Plaza

    Love the tip about inviting people to join you on other social media channels. I gained many Facebook fans and friends this way. Thanks for the advice about Twitter lists as well, still need to put that in practice.

    • Thanks Delia for stopping by 🙂 You’ll LOVE Twitter lists. Really makes the experience so much better. Have a great day and Happy Blogging 🙂

  • Delia @ Happy Blogger Plaza

    Love the tip about inviting people to join you on other social media channels. I gained many Facebook fans and friends this way. Thanks for the advice about Twitter lists as well, still need to put that in practice.

    • Thanks Delia for stopping by 🙂 You’ll LOVE Twitter lists. Really makes the experience so much better. Have a great day and Happy Blogging 🙂

  • Katarina Andersson

    Thanks for some great tips and advice.

  • Katarina Andersson

    Thanks for some great tips and advice.

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  • I enjoyed reading your Twitter Marketing Strategy article. The steps are explained thoroughly. I believe that any reader will take on it for the growth of the business, if any.

  • I enjoyed reading your Twitter Marketing Strategy article. The steps are explained thoroughly. I believe that any reader will take on it for the growth of the business, if any.

  • Beth Kovinsky Blacker

    As I start to take Twitter more seriously thanks to you and Social Quant I am definitely going to implement these strategies!

  • Beth Kovinsky Blacker

    As I start to take Twitter more seriously thanks to you and Social Quant I am definitely going to implement these strategies!

  • Kristen Wilson

    Lists are great and so are being personal! Nothing like getting a canned response to a personal tweet, right? Or one of those automatic dm’s that you reply to and can’t because they didn’t follow you back! SMH!

    • “Or one of those automatic dm’s that you reply to and can’t because they didn’t follow you back! SMH!” …..

      Grrr yes so annoying.

  • Kristen Wilson

    Lists are great and so are being personal! Nothing like getting a canned response to a personal tweet, right? Or one of those automatic dm’s that you reply to and can’t because they didn’t follow you back! SMH!

    • “Or one of those automatic dm’s that you reply to and can’t because they didn’t follow you back! SMH!” …..

      Grrr yes so annoying.

  • My biggest problem with Twitter is staying consistent. I have a great and engaged audience and love using Twitter for both business and personal fun, I just go through periods when I don’t post for several days at a time … oops 😀 I guess it’s time to start putting the content library together 😀

    • Katrina you should check out SocialOomph and create buckets so that when you’re not available to Tweet it will still be doing it for you.

      • I have tried SocialOomph in the past but wasn’t in a position where it really was usable to me – I think you’re right though, I think I am definitely ready for it now … I’ll have to give it another look 😀

        • Does take some time to get use to, but it works great and I’m sure will help. Reach out with any questions.

  • My biggest problem with Twitter is staying consistent. I have a great and engaged audience and love using Twitter for both business and personal fun, I just go through periods when I don’t post for several days at a time … oops 😀 I guess it’s time to start putting the content library together 😀

    • Katrina you should check out SocialOomph and create buckets so that when you’re not available to Tweet it will still be doing it for you.

      • I have tried SocialOomph in the past but wasn’t in a position where it really was usable to me – I think you’re right though, I think I am definitely ready for it now … I’ll have to give it another look 😀

        • Does take some time to get use to, but it works great and I’m sure will help. Reach out with any questions.

  • Really great tips Ahna. Gonna Evernote this article.

    • Thanks Steven for stopping by and checking out this post.

      Hope you’re having a great weekend ~ Mike @ SocialQuant

  • Really great tips Ahna. Gonna Evernote this article.

    • Thanks Steven for stopping by and checking out this post.

      Hope you’re having a great weekend ~ Mike @ SocialQuant

  • Mike L

    Thanks for sharing. I like your insights on using lists. I’m going to schedule some time each day to create and engage with targeted lists and see what results I get

    • Thanks Michael. Enjoy the Twitter lists 🙂

  • Mike L

    Thanks for sharing. I like your insights on using lists. I’m going to schedule some time each day to create and engage with targeted lists and see what results I get

    • Thanks Michael. Enjoy the Twitter lists 🙂

  • Hoover Social

    Great article Ahna. Really motivated me to remember some of the basics as well as consistently utilizing lists. Thanks for the read!

  • Loi

    Great article. Starting out on these already and good to know I am on the right track!

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“Since we started using Social Quant on our Twitter profile, our follower count has skyrocketed 40% in 40 days!! And most importantly, engagement on our tweets has risen by the same amount — which means Social Quant is finding exactly the right followers for our brand.”
— Andrew Warner, Mixergy