21 All Star Twitter Marketing Accounts You Need to Follow

  • 2
  • September 9, 2016

twitter marketing accounts to follow FI

You are the master of your Twitter feed. Feels good, right?!

That’s what I love about Twitter – it doesn’t dictate your feed with an algorithm like Facebook does.

This makes it such a great resource for keeping up with what’s happening . You can choose who you want to follow and what kind of content you want to see, including:

  • Celebrity gossips
  • Chats
  • Sports
  • News
  • Family updates

Me? I use it to follow social media updates (especially Twitter) and the latest industry trends.

If you want to dominate your Twitter marketing, I have a handful of people and accounts that you should be following.

This isn’t a fluffy list. These accounts allow me to stay ahead of the game and be current. Follow these people and it will level up your Twitter marketing game in no time.

Allow me to introduce to you the real people and accounts out there applying marketing knowledge on a day-to-day basis.

The best part is many of them share what they’re learning and respond back!

These are the accounts you should follow on Twitter to improve your Twitter marketing

Let’s start.

1. Twitter Business

twitter business

If you want to start your Twitter marketing on the right foot then there’s no better account to follow than Twitter’s official business account. Their account is filled with useful information, tips and best practices that can help you understand and apply Twitter strategies effectively.

2. Twitter Ads Help

twitter ads

Here’s another official account from Twitter that you need to follow. It’s packed with important data that can help you in your decision making when considering Twitter marketing strategies. It’s also filled with tips on using Twitter’s ad platform. If you’re planning to invest in Twitter ads, this is one account you need to follow.

3. Mark Schaefer

Mark Schaefer

Mark is the author of the Tao of Twitter which teaches businesses on how to successfully derive benefits from Twitter. He’s a great teacher and mentor for me too. His feed is packed with useful information on Twitter and other marketing platforms.

4. Mark Shaw

mark shaw

Mark Shaw and I go way back. He’s someone that I know is truly passionate about Twitter and a great person to learn from if you want to level up your marketing on Twitter. Mark has also apppeared on radio and TV programs such as BBC to discuss about Twitter. He’s the real deal.

5. Donna Moritz

donna mortiz

Donna is the queen of everything visual. You can pick up so much by following her account. Learn how she uses visuals to teach and attract attention. That will help you in the long run.

6. Social Quant


Social Quant is my favorite go-to resource for anything Twitter related. They digest the Twitter industry so that I don’t have to. It’s one of my favorite ways to keep up with what’s happening when I don’t have the time.

7. Samantha Kelly

samantha kelly twitter

As Samantha’s Twitter bio states, she sprinkles her Twitter magic everywhere! I got to know her personally and she’s the real deal when it comes to anything Twitter.

8. Rossana Wyatt

Rossana Wyatt

If you’re thinking of hosting a Twitter chat, there are two people you need to know. Rossana and Cammi (below). Together, they have hosted some of the most amazing and engaging Twitter chats for large brands and small businesses. Some of their chats clock about 20,000 tweets per hour!

9. Cammi Pham

cammi pham

As mentioned, Cammi and Rossana are two accounts you need to follow if you want to up your Twitter marketing game. I recommend you take a look at their account and learn from how engaging they are.

10. Gary Vaynerchuk

gary vee

This man needs no introduction. Gary Vaynerchuk embraces every platform. He goes to where the people are. There’s something about the way he engages with people that makes them stick. That’s what you can learn from following him on Twitter.

11. Mignon Fogarty


Okay, not entirely Twitter marketing related but you’ll find this account essential to you when it comes to writing your tweets. It’s an account filled with the basic grammar mistakes and other useful information that can help you write better tweets.

12.  Madalyn Sklar

Screen Shot 2016-09-07 at 3.26.22 PM

Madalyn is a Twitter expert and founder of a popular twitter chat #TwitterSmarter. She also has a podcast related to Twitter. That’s how passionate she is about helping people use this platform better.

13. Deborah Kay

deborah kay

I got to know Deborah recently through our daily conversations on Twitter and she has proven to be a master! From building Twitter bots that has better influence than me, running a company and fundraising. Deborah has many talents up her sleeves that can help you improve your game on Twitter.

14. Buffer


Buffer is another great account you need to follow. Look at the way they engage with people and their use of gifs to improve their interaction with their followers. They are fun and their fans love them for it.

15. Neal Schaffer


Neal is the author of Maximize Your Social and a social media marketing influencer. If you want a great resource on for social media marketing, content marketing and more, Neal is your guy!

16. Simply Measured

Screen Shot 2016-09-07 at 3.24.30 PM

Did you know tweets with hashtags receive 2x more engagement than those without hashtags? That’s what I just learned by following this account. This account is packed with so much information around Twitter.

17. Rebecca K Rosengard

Screen Shot 2016-09-07 at 3.24.38 PM

Rebecca is the Marketing Lead at Twitter. Her profile is filled with personal advice and the latest Twitter-related news that everyone should know.

18.  Larry Kim

Screen Shot 2016-09-07 at 3.24.50 PM

If you want to succeed with lead generation and Twitter ads then look no further than Larry Kim! Larry is my go-to source when it comes to anything Twitter ads related.

19. Rebekah Radice


Rebekah is a social media super star! She owns every platform she puts her footprint on and her Twitter account is filled with amazing resource from her award-winning social media blog that will help you do the same!

20. ARCH Digital

Screen Shot 2016-09-07 at 3.25.53 PM

Arch Digital’s Twitter account is filled with interesting posts and case studies that they do in-house. One of my favorite was on why you should tweet 20 times a day. Great read.

21. Mara Olson

Screen Shot 2016-09-07 at 3.26.03 PM

Got a Twitter related question or anything marketing related? Ask Mara a question and you’ll get a respond in a form of a video on Twitter. How cool is that? It’s one that is not fully utilized by others yet. Quickly learn and use it to steer clear of your competitors.

Summing up:

Now you can supercharge your Twitter feed. And to make things super easy for you, Social Quant’s CEO, Mike Kawula, was nice enough to put all these accounts into one list so you can follow them all at once like I know you’ll want to! Click here to access the list.

I hope this list has been helpful and that you are now following all the right people to give your Twitter marketing strategy the love that it truly deserves.

What do you think? Did I miss anyone that you think deserves to be on this list? Let me know and I’ll add them in a revised list.


Author Aaron Lee

Aaron has been writing and sharing social media tips on since 2010. He's also written for websites such as TNW, Success, Social Media Examiner, Mashable & many more. He recently started , a fashion blog for short men.

More posts by Aaron Lee
  • Great example to follow thanks Michael Kawula again for the amazing list

    • Happy to hear you liked the list. Thanks for commenting and visiting Social Quant! 🙂

  • Great list, thanks Aaron & Mike. Have an Awesome weekend!

    • Hey David! Thanks for the comment and kind words. Thrilled you like the list/post 🙂 – you have yourself a great weekend as well!

  • What a huge honor Aaron and SQ! Thanks for the kind words and mention. We all aspire to be the Twitter master – AL! ?

    • But of course, Rebekah! How could we do a post like this and NOT include you! 🙂 – Seriously, you’re super awesome on Twitter (and every other platform we see you on – even G+!) and your blog posts are always top notch! Cheers!

  • Thanks Twitter Master AL and SocialQuant!! Now that is a Twitter List! I’m still star struck! Same list as Rebekah Radice! Gary V and Larry Kim!! WOW! ?

  • Gregory Cheek

    Wonderful list Aaron! Added some superstars today! Thanks Greg

    • Happy Aaron could steer you in the direction of some awesome new accounts and content! Thanks for visiting Social Quant and have a great weekend 🙂

  • Thank you for including me in this awesome list of all-stars! I’m honored to be alongside Gary Vaynerchuk, Samantha Kelly, Neal Schaffer, Larry Kim, Rebekah Radice, Mara Olsen and many others.

    • But of course, Madalyn! Thank YOU for making us all #TwitterSmarter 🙂

  • This is a Typical list covering a circle of people that’s always mentioned in list like these. Nothing new to see here. If I didn’t know better- I would believe that its all getting Quite cliquey..

    • Thanks, Fran. These are our favorites and probably typical for a reason (they really are solid accounts to follow), but we’re also always on the lookout for up and coming accounts. Are there any you would have included that we missed? We’d love to hear about them 🙂

  • Awesome Post Aaron! Great nuggets thanks for sharing.. 🙂

    • Thanks for reading and comment, Josh! Glad you like the post 🙂

  • Totally honored to be included here! However, on the image at the bottom, you made a mistake on Mark Schaefer’s book title and included mine by mistake…

    • It’s well deserved, Neal! Sorry about the mix up – it’s corrected now. Thanks for pointing that out!

  • Thanks Aaron for the list have just get to know about Madalyn Sklar, Rebekah Radice and Mara Olsen they are great

    • They really are awesome accounts to follow. Thanks for visiting Social Quant!

  • Mara Olson

    I LOVE this!!! I’m so excited and HONORED to be a part of this list with all these great other twitter pros! Thank you thank you for including me here 🙂
    Mara Olson (with two os)

    • It’s well deserved, Mara! Thanks for stopping by and commenting 🙂

  • Hi Aaron,
    I am here today via your other blog post on Getting more blog Traffic.
    What an amazing list hereI
    They are all indeed amazing influencers to follow.
    Though i know a good number of them i will check out others.
    Thanks for sharing their details in this roundup.
    Keep sharing
    May you all have a great time of tweeting around.:-)
    Best Regards
    ~ Philip

    • Glad you like the post! These truly are the superstars and all have great content. Enjoy!

  • Thanks for the nice list! He was very useful to me.

    • Glad you found the list valuable! Thanks for visiting Social Quant 🙂

  • Very good examples. Thanks!

  • Ok. It’s not bad!

  • Good list. Thanks for sharing. Actually this list could go longer (up to 1000) and hope many new names would be included

  • Hey SQ! A very smart list, even when it’s 2 years old in September. Well worth a follow all these great marketers.
    Just for the records: The account @TwitterAds has changed to @TwitterAdsHelp.
    Cheers and keep up the great work!

    • Hey Frank, so glad you liked the list! And thanks for the heads up on the Twitter Ads Help – we’ve updated that link now. Cheers!