You are the master of your Twitter feed. Feels good, right?!
That’s what I love about Twitter – it doesn’t dictate your feed with an algorithm like Facebook does.
This makes it such a great resource for keeping up with what’s happening . You can choose who you want to follow and what kind of content you want to see, including:
- Celebrity gossips
- Family updates
Me? I use it to follow social media updates (especially Twitter) and the latest industry trends.
If you want to dominate your Twitter marketing, I have a handful of people and accounts that you should be following.
This isn’t a fluffy list. These accounts allow me to stay ahead of the game and be current. Follow these people and it will level up your Twitter marketing game in no time.
Allow me to introduce to you the real people and accounts out there applying marketing knowledge on a day-to-day basis.
The best part is many of them share what they’re learning and respond back!
These are the accounts you should follow on Twitter to improve your Twitter marketing
If you want to start your Twitter marketing on the right foot then there’s no better account to follow than Twitter’s official business account. Their account is filled with useful information, tips and best practices that can help you understand and apply Twitter strategies effectively.
Here’s another official account from Twitter that you need to follow. It’s packed with important data that can help you in your decision making when considering Twitter marketing strategies. It’s also filled with tips on using Twitter’s ad platform. If you’re planning to invest in Twitter ads, this is one account you need to follow.
Mark is the author of the Tao of Twitter which teaches businesses on how to successfully derive benefits from Twitter. He’s a great teacher and mentor for me too. His feed is packed with useful information on Twitter and other marketing platforms.
4. Mark Shaw
Mark Shaw and I go way back. He’s someone that I know is truly passionate about Twitter and a great person to learn from if you want to level up your marketing on Twitter. Mark has also apppeared on radio and TV programs such as BBC to discuss about Twitter. He’s the real deal.
5. Donna Moritz
Donna is the queen of everything visual. You can pick up so much by following her account. Learn how she uses visuals to teach and attract attention. That will help you in the long run.
6. Social Quant
Social Quant is my favorite go-to resource for anything Twitter related. They digest the Twitter industry so that I don’t have to. It’s one of my favorite ways to keep up with what’s happening when I don’t have the time.
As Samantha’s Twitter bio states, she sprinkles her Twitter magic everywhere! I got to know her personally and she’s the real deal when it comes to anything Twitter.
If you’re thinking of hosting a Twitter chat, there are two people you need to know. Rossana and Cammi (below). Together, they have hosted some of the most amazing and engaging Twitter chats for large brands and small businesses. Some of their chats clock about 20,000 tweets per hour!
9. Cammi Pham
As mentioned, Cammi and Rossana are two accounts you need to follow if you want to up your Twitter marketing game. I recommend you take a look at their account and learn from how engaging they are.
10. Gary Vaynerchuk
This man needs no introduction. Gary Vaynerchuk embraces every platform. He goes to where the people are. There’s something about the way he engages with people that makes them stick. That’s what you can learn from following him on Twitter.
11. Mignon Fogarty
Okay, not entirely Twitter marketing related but you’ll find this account essential to you when it comes to writing your tweets. It’s an account filled with the basic grammar mistakes and other useful information that can help you write better tweets.
12. Madalyn Sklar
Madalyn is a Twitter expert and founder of a popular twitter chat #TwitterSmarter. She also has a podcast related to Twitter. That’s how passionate she is about helping people use this platform better.
13. Deborah Kay
I got to know Deborah recently through our daily conversations on Twitter and she has proven to be a master! From building Twitter bots that has better influence than me, running a company and fundraising. Deborah has many talents up her sleeves that can help you improve your game on Twitter.
Buffer is another great account you need to follow. Look at the way they engage with people and their use of gifs to improve their interaction with their followers. They are fun and their fans love them for it.
15. Neal Schaffer
Neal is the author of Maximize Your Social and a social media marketing influencer. If you want a great resource on for social media marketing, content marketing and more, Neal is your guy!
16. Simply Measured
Did you know tweets with hashtags receive 2x more engagement than those without hashtags? That’s what I just learned by following this account. This account is packed with so much information around Twitter.
Rebecca is the Marketing Lead at Twitter. Her profile is filled with personal advice and the latest Twitter-related news that everyone should know.
18. Larry Kim
If you want to succeed with lead generation and Twitter ads then look no further than Larry Kim! Larry is my go-to source when it comes to anything Twitter ads related.
19. Rebekah Radice
Rebekah is a social media super star! She owns every platform she puts her footprint on and her Twitter account is filled with amazing resource from her award-winning social media blog that will help you do the same!
20. ARCH Digital
Arch Digital’s Twitter account is filled with interesting posts and case studies that they do in-house. One of my favorite was on why you should tweet 20 times a day. Great read.
21. Mara Olson
Got a Twitter related question or anything marketing related? Ask Mara a question and you’ll get a respond in a form of a video on Twitter. How cool is that? It’s one that is not fully utilized by others yet. Quickly learn and use it to steer clear of your competitors.
Now you can supercharge your Twitter feed. And to make things super easy for you, Social Quant’s CEO, Mike Kawula, was nice enough to put all these accounts into one list so you can follow them all at once like I know you’ll want to! Click here to access the list.
I hope this list has been helpful and that you are now following all the right people to give your Twitter marketing strategy the love that it truly deserves.
What do you think? Did I miss anyone that you think deserves to be on this list? Let me know and I’ll add them in a revised list.