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Maximize Your Twitter Growth Right Now With Advice From 5 Social Media Influencers

  • 3
  • May 20, 2015

Do any of these descriptions remind you of your Twitter account? Maximize Your Twitter Growth

  • One-hit Wonder: Your one tweet had great engagement and reach, but what have you done lately? Staying power wins the race.

  • Mic Check: Is This Thing On: I can hear the crickets chirping from over here.

  • The Graveyard Shift: People win the lottery more often than you tweet.

  • Egghead: People don’t interact with eggs (that I know of…). You need a photo to be taken seriously.

  • Battin’ A Thousand:  As in, you can’t seem to surpass 1000 followers.

Can you relate? I can because I’ve been there too.

Twitter has the potential to generate leads, send potential customers to your website, establish your authority in a specific field, and increase your sales. It’s an effective–and even fun–platform to connect with others.

But crushing it on Twitter isn’t a random act. It takes strategy. It takes knowledge. It even takes time. (Although entrepreneurs hate to hear that!)

So if you’re in it to win it, take the advice of these top influencers. They’ve done the research and walked the walk. They know how to help your Twitter profile. Here are some pointers from them to help your Twitter growth.

1. KIM GARST

Twitter Growth

With over 350,000 followers, Kim Garst understands what content works for her Twitter audience and consistently provides it.

She is well-known and retweeted frequently for her attractive visual images and her engaging quotes.  She’s a pro at mixing the funny with the inspirational; the personal with the professional. If that wasn’t enough, she offers generous giveaways and an enormous amount of free, valuable, and educational content. Her tweets are so well-balanced, you might not notice when she is promoting! (Hint, hint.)

Twitter may be Kim’s favorite tool for generating high-quality leads, but she focuses on the most important piece of the platform: she’s interacting with real people who need real help and valuable information to grow their business.

THE CONCEPT:

Connect with and know your audience by giving them what they want and need–without overselling to them–and generate leads in the process.

DO THIS NOW:

Search for tweets that are 1) requesting recommendations and 2) asking for industry-related questions. The goal is to engage with others on Twitter by offering value—without gaining anything in return.

Go to Twitter’s Advanced Search and use industry keywords plus the word “recommendation” to find tweets where you can politely jump into the conversation and offer advice. You can even target by city or zip code to find tweets in a particular area.

For example, I searched for the exact phrase “social media marketing” and placed the word “recommendation” in the “Any of these words” field. I also selected “Question” at the bottom of the Search page to filter the results to display tweets asking a question.

twitter follower growth

The search results displayed multiple opportunities to help answer questions or discussions related to social media marketing:

twitter growth statistics

To build trust and gain authority in your niche, answer questions by using tools such as Topsy or Hashtagify.me. Type industry keywords or hashtags into these tools to see what’s being asked or discussed on Twitter. Then you can get involved in the conversation as a resource, which can lead to followers and targeted leads.

For example, as a salon owner, you might target your local area to answer the question of “where can I get hair extensions?”

twitter growth tool

For more suggestions from Kim on this topic, visit her blog post “9 Easy Ways to Generate Twitter Leads.”

2. JEFF BULLAS

Twitter Growth Jeff Bullas

According to Hashtagify.me, Jeff Bullas is the #1 top influencer for the hashtag #twittermarketing. With over 300,000 followers, Jeff says that Twitter has been his “secret sauce to building an online brand” and refers to it as a “great brand awareness facilitator, traffic driver, and viral powerhouse.” And he’s correct.

He’s a genius at formatting tweets, ensuring he uses links, images, and catchy headlines. He learned early on to tweet often and that tweeting with links drove traffic to his website. That is a key component because your website is where conversion happens!

Once visitors are on your site, you can convert a lead to a prospect to a customer. Your website gives you the opportunity to showcase your abilities, collect email addresses, promote special offers, and highlight the information your fans want to see.

THE CONCEPT:

Carefully craft your tweets to get exposure, engagement, and drive traffic to your site.

DO THIS NOW:

Tweet often and create tweets that have:

1) links to your site;

2) hashtags (two hashtags get the best engagement);

3) shareable visuals;

4) @mentions for influencers; and

5) great headlines.

Twitter Growth Digital Information World

Source: Digital Information World

For more details on this topic from Jeff, check out his blog post “5 Top Tips for Driving a Ton of Free Traffic with Twitter.”

3. DONNA MORITZ

Twiter Growth Donna Moritz

Social media strategist and visual marketing specialist Donna Moritz enjoys helping people learn how to use visual social media and content strategy to get results. Her visual marketing techniques have helped me express my brand on Twitter as well as increase my engagement and reach.

Today’s analytics continue to prove that tweets with images and videos receive higher engagement, including favorites, retweets and clicks. With this in mind, it makes sense to incorporate visual media into your social media strategy.

THE CONCEPT:

Add images into your tweeting strategy to establish your brand, gain more followers, and increase your engagement.

DO IT NOW:

  1. Set up Twitter Cards (learn more about that here)

  2. Size your image to fit the Twitter “preview” – 220 x 440…or use a Canva Twitter post template

  3. Make your Twitter feed image-centric by including visuals with many of your tweets.

  4. Send a personalized tweet with an image, such as a “thank you” when someone follows you.

Here is an example of how I’ve incorporated #4 into my own Twitter strategy:

Twitter Growth Meghan Monaghan

For more worthwhile advice on how to incorporate visual marketing into your Twitter strategy, check out Donna’s blog post on the topic.

4.  NEIL PATEL

Twitter Growth Neil Patel

You might recognize Neil Patel from the several companies he is involved with– CrazyEggKISSmetrics, or Quicksprout.  Or maybe you know him from his many blog articles that appear on some of the best blogs around, including HubspotInc., and BufferSocial.

I enjoy Neil’s writing style and his comfort with his authentic self. It’s more important than ever to differentiate yourself from others these days, and Neil’s voice does just that.

In fact, his tone reminds me of a colleague who always began—and ended—his tales with the phrase, “This is a no s**t story.” My colleague wasn’t selling me a thing. But I believed his advice because he’d risen to the top by being himself.

People buy from those they know, like, and trust. And Neil makes me feel that way because of his reputation, authenticity, and immense experience.

THE CONCEPT:

Your Twitter bio has everything to do with your online reputation, how you’re perceived, and your authentic self.

DO THIS NOW:

Make sure your Twitter bio follows these tips to make it as effective as possible as Neil explains in a post he shared on Buffer:

  1. It’s accurate. One professional description.

  2. It’s exciting. One word that is not boring.

  3. It’s targeted. One niche descriptor.

  4. It’s flattering. One accomplishment.

  5. It’s humanizing. One hobby.

  6. It’s intriguing. One interesting fact or feature about yourself.

  7. It’s connected. Your company or another social profile. (ie. hashtags, @s, or links)

You can learn more about writing your Twitter bio in Neil’s post The Seven Key Ingredients of a Powerful Twitter Bio.

5. PEG FITZPATRICK

Twitter Growth Peg Fitzpatrick

Peg Fitzpatrick, well-known for co-authoring the popular book “The Art of Social Media” with Guy Kawasaki, is a social media marketing powerhouse. She works with big brands and is involved with many endeavors, including several blogs. Her combined following is over one million fans across Facebook, Twitter, Instagram, LinkedIn, Google+, Pinterest, and YouTube.

According to Peg’s website, Twitter was her first social media love. The platform continues to be a steady foundation for her social media presence and for her clients. (Source: http://pegfitzpatrick.com/seriously-boost-twitter-strategy/)

One thing she mentions that is important to your overall Twitter strategy is staying engaged with people, especially those folks you are interested in and influencers in your industry or community. I’ve found that this is a significant factor in any Twitter strategy.

Staying engaged and following influencers can be overwhelming to accomplish on Twitter given the fast-paced nature of the platform. But Twitter lists and Collections (ie. custom timelines) can help.

THE CONCEPT:

Build a following and brand by engaging often with people of interest as well as top industry influencers.

DO IT NOW:

Peg suggests creating targeted lists of 10-12 people and giving the list very specific names so that they are easily managed. Don’t forget that list names are public!

Some suggestions for lists include:

  1. People you want to tweet often

  2. Relevant people in your industry

  3. New people you just met and want to get to know (rotate this list)

As part of the Twitter platform, you can also create “Collections” to track a topic, person, hashtag/chat or event as a means to stay engaged. Think of a Collection as a custom timeline. More information about Collections are available on Twitter’s website.

For this function, you’ll need to sign up for a free Tweetdeck account. In Tweetdeck you can add a Collections column through the plus (+) sign. Name the Collection appropriately since it is publicly accessible. To populate the Collection timeline, drag tweets into the column.

Personally I use the Connections column to save tweets pertaining to social media training. However, there are many other ways to use this functionality, such as monitoring a discussion, collecting customer/client reviews, and tracking an event as it happens live.

For more information from Peg, visit her blog post about moving beyond the basics in Twitter.

This is by no means a comprehensive list, but now you have some actionable tips to help your brand and Twitter growth. If nothing else, don’t forget to follow these influencers on Twitter to keep updated on a wealth of information!

Have you used any of these concepts in your own Twitter strategy and seen results?

Author Meghan Monaghan

Meghan specializes in Twitter Marketing through her company Smart Bird Social. Her background includes extensive experience in writing, marketing, visual content, and web design for small businesses, entrepreneurs, and corporations. A portion of her business endeavors supports her true passion: rescuing retired racing greyhounds and retired hunting Spanish galgos so that they may live out their lives as loving pets rather than be destroyed. Connect with Meghan on Twitter: @MeghanMonaghan1

More posts by Meghan Monaghan
  • Bobbi Raffin

    “Staying power wins the race” – YES, it does. It takes a lot of engagement and diligence, but so worth it. Great tips. 🙂

    • Heck Yea it’s worth it Bobbi 🙂 Thanks for visiting. Engagement is KING/Queen indeed!

  • Bobbi Raffin

    “Staying power wins the race” – YES, it does. It takes a lot of engagement and diligence, but so worth it. Great tips. 🙂

    • Heck Yea it’s worth it Bobbi 🙂 Thanks for visiting. Engagement is KING/Queen indeed!

  • Carol Rundle

    This is a great primer on how to use Twitter. I’ve bookmarked it. Thank you!

  • Carol Rundle

    This is a great primer on how to use Twitter. I’ve bookmarked it. Thank you!

  • Beverley Golden

    This is an amazing article, Meghan and what I truly got from it that “twitter is an art” and taking the time and sharing yourself authentically is the starting point to mastering the art of twitter. Come a long way, still got a long way to go, I see. Love twitter, although I had no use for it when I first felt “forced” to create a profile as part of a larger event going on’s way to communicate. Have bookmarked this one and will return to study each of the contributors expertise to make twitter even more fun and engaging for the future. Thanks!

    • Thanks Beverley for Bookmarking and yes Twitter is an Art you’ll learn to love. Filled with opportunities.

  • Beverley Golden

    This is an amazing article, Meghan and what I truly got from it that “twitter is an art” and taking the time and sharing yourself authentically is the starting point to mastering the art of twitter. Come a long way, still got a long way to go, I see. Love twitter, although I had no use for it when I first felt “forced” to create a profile as part of a larger event going on’s way to communicate. Have bookmarked this one and will return to study each of the contributors expertise to make twitter even more fun and engaging for the future. Thanks!

    • Thanks Beverley for Bookmarking and yes Twitter is an Art you’ll learn to love. Filled with opportunities.

  • Kristy Klenk

    Meghan, thanks for gathering the expert advice in one place! So many good points. Now I just need to pay attention and incorporate even 1 or 2 things and be consistent. Thanks!

    • Thanks Kristy. Yes starting off with just 1or2 is a great way. We’re happy Meghan put together such an amazing post.

  • Kristy Klenk

    Meghan, thanks for gathering the expert advice in one place! So many good points. Now I just need to pay attention and incorporate even 1 or 2 things and be consistent. Thanks!

    • Thanks Kristy. Yes starting off with just 1or2 is a great way. We’re happy Meghan put together such an amazing post.

  • Natalie Palombi

    These are great – hadn’t heard of Topsy or Hashtagify.me – definitely going to start using these! Also the recommendations suggestion…hmm…. yes 🙂 I sense some leads in my future… 😉

  • Appreciate all of this info in one place. Best takeaway for me is using the Advanced Search feature in Twitter. Always looking for ways to grow my network with targeted connections. Thanks.

    • You’ll love it Liz. I owned an office supply online store and one of the ways we grew it was using Advanced Search to find though’s talking about competitors like Staples. If they were complaining we’d jump in and help. Got a $20,000+ single purchase once from it. Big fan whether using it for a local business or national.

  • Appreciate all of this info in one place. Best takeaway for me is using the Advanced Search feature in Twitter. Always looking for ways to grow my network with targeted connections. Thanks.

    • You’ll love it Liz. I owned an office supply online store and one of the ways we grew it was using Advanced Search to find though’s talking about competitors like Staples. If they were complaining we’d jump in and help. Got a $20,000+ single purchase once from it. Big fan whether using it for a local business or national.

  • Kristen Wilson

    Great read… but man.. if I don’t get completely and 100% distracted on Twitter.. I look at a feed and wonder.. what is all this stuff about.. I have to click through links in order to get the gist. I need MORE CHARACTERS too… 140?? WTH, I need 280, yes please!

    • 280 yikes, that’s the fun part people have to cut the fluff out and get to the point 🙂 Try using a management tool like Hootsuite or others. It’ll make the experience much better.

  • Kristen Wilson

    Great read… but man.. if I don’t get completely and 100% distracted on Twitter.. I look at a feed and wonder.. what is all this stuff about.. I have to click through links in order to get the gist. I need MORE CHARACTERS too… 140?? WTH, I need 280, yes please!

    • 280 yikes, that’s the fun part people have to cut the fluff out and get to the point 🙂 Try using a management tool like Hootsuite or others. It’ll make the experience much better.

  • I use twitter but not scientifically. Will try the Advanced Search feature when ready to take on this platform.

    • You’ll love Advanced Search Roslyn. It’s an amazing way to find prospects/future customers. Just type in what you think a customer would be sharing on Twitter/Asking a question about and you can jump in and engage. Good Luck 🙂

  • I use twitter but not scientifically. Will try the Advanced Search feature when ready to take on this platform.

    • You’ll love Advanced Search Roslyn. It’s an amazing way to find prospects/future customers. Just type in what you think a customer would be sharing on Twitter/Asking a question about and you can jump in and engage. Good Luck 🙂

  • Stacey McCoy

    Twitter is definitely one area I have not mastered, I sort of come and go as time permits.. I might give it another try soon

    • It does take some time, but once you’re doing it regularly you’ll start to see results. Thanks for popping by Stacey 🙂

  • Stacey McCoy

    Twitter is definitely one area I have not mastered, I sort of come and go as time permits.. I might give it another try soon

    • It does take some time, but once you’re doing it regularly you’ll start to see results. Thanks for popping by Stacey 🙂

  • Hi Meghan. I’m Jonah from Hashtagify.me. Thanks very much for the mention 🙂 Have a nice day!

  • Katarina Andersson

    Thanks Meghan, a lot of good info here, some I already knew and some was new.:-)

  • Katarina Andersson

    Thanks Meghan, a lot of good info here, some I already knew and some was new.:-)

  • I adore Twitter but I suck at posting on there consistently … 😀 Great tips and tested options from the pros here though – thanks for compiling them altogether! 😀

    • Yea it does definitely take consistency, but does pay off. Thanks Katrina for stopping by

  • I adore Twitter but I suck at posting on there consistently … 😀 Great tips and tested options from the pros here though – thanks for compiling them altogether! 😀

    • Yea it does definitely take consistency, but does pay off. Thanks Katrina for stopping by

  • Beth Kovinsky Blacker

    Wow…lots of information here to absorb. Thanks for the very in depth article…definitely going to save this one to reference again and again!

  • Beth Kovinsky Blacker

    Wow…lots of information here to absorb. Thanks for the very in depth article…definitely going to save this one to reference again and again!

  • I have been neglecting my Twitter account, but this blog may be the thing that gets me tweeting again. Thanks!

    • That’s awesome Christie. We obviously have a bias towards Twitter, though I can say even from multiple different businesses both national and local dating back to 2007, Twitter has played an important role in each ones growth. Thanks for stopping by 🙂

  • I have been neglecting my Twitter account, but this blog may be the thing that gets me tweeting again. Thanks!

    • That’s awesome Christie. We obviously have a bias towards Twitter, though I can say even from multiple different businesses both national and local dating back to 2007, Twitter has played an important role in each ones growth. Thanks for stopping by 🙂

  • Great Twitter profile really helps get connections. It can also share tons of information.

  • Great Twitter profile really helps get connections. It can also share tons of information.

  • Vicky

    Lots of great information. It sure pays to post consistently. Thank you for sharing.

  • Vicky

    Lots of great information. It sure pays to post consistently. Thank you for sharing.

  • Sandi Dragoi

    I loved this wonderful-“candy for my brains”, action-“do this now” type of article. It is so wonderful when somebody like Meghan Monaghan takes you by the hand and walks you among some of the best in the game, explaining how they got to be what they are today, what they did, and how they did it. And, it is even more beautiful when, in essence, you are told: “You can do this! You can BE this!” Chapeau, Meghan Monaghan!

    • Hi Sandi,

      Meghan definitely rocked this post! Thanks for reading and commenting! Let us know how these tactics work for you 🙂

      • Sandi Dragoi

        Thank you! Look forward to work at it… I’m planning daily actions for 3 months and will get back to you with concrete metrics!

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“Since we started using Social Quant on our Twitter profile, our follower count has skyrocketed 40% in 40 days!! And most importantly, engagement on our tweets has risen by the same amount — which means Social Quant is finding exactly the right followers for our brand.”
— Andrew Warner, Mixergy