Back in 2014, Twitter announced they were launching a feature to “make shopping from mobile devices convenient and easy, hopefully even fun”, the Twitter Buy button.
This feature allowed Twitter users to buy products directly from the social platform, without ever leaving to another website.
This simple feature generated massive excitement from the social media marketing community. The idea of social selling was hot and the seamless experience of buying directly on social media was appealing to many businesses and brands.
Fast forward three years later, Twitter announced they were definitely shutting down the buy button feature.
This feature never worked for a ton of reasons that we won’t get into in this post.
Instead, we’re going to give you strategies and tactics to sell on Twitter that actually work.
We hand-picked our favorite resources on how to use Twitter for business (and make money).
A super comprehensive guide with everything you need to use Twitter to grow your online business. This resource includes how to optimize your profile, build your network, and track your results.
Six simple ways to leverage the massive audience on Twitter to get more traffic, leads, and sales for your business.
Powerful tactics to convert your audience on Twitter into customers of your ecommerce store.
Another super complete guide by Hubspot on how to create a complete Twitter marketing strategy for your business.