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Twitter to Introduce Save for Later Bookmarking Feature

  • 0
  • October 11, 2017

Big news coming from Twitter this week. On the heels of the 280 character expansion test, Twitter announced plans to add a bookmarking feature for tweets per product manager Keith Coleman.

Right now, the Like feature (formerly Favorites) is the only way to mark a tweet you’d like to come back to later. With the new Save for Later feature, you will be able to bookmark tweets separate from tweets you’ve liked.

Why This Distinction Matters

For one, if you’re anything like me, you tend to be loose and fast with your likes. It’s great to show people appreciation and that you like their tweets. But if you like something with the intention of coming back to it later, there’s a lot of tweets to sort through before you’ll find it again.

But there are also issues with the new Twitter algorithm that make this feature necessary.

As you may have noticed, when a user likes a tweet it can show up in your timeline, like so:

like-tweet-in-timeline

So, if you like a tweet you just want to review later, it can show up in someone else’s timeline that you’ve liked it. For tweets you just want to come back to later but don’t necessarily agree with or endorse, that’s problematic.

Also, Twitter’s new algorithm uses the data from tweets you’ve liked as an indicator of what content they should serve up in your timeline as well as suggested accounts to follow.

When released, the new bookmarking feature will solve both problems.

It’s no edit tweet feature, but it is something many Twitter users have been asking for as evidenced in this Twitter moment from product manager Jesar Shah.

So, what do you think about this coming-soon bookmarking update? We’d love to hear about it in the comments section below.

Author David Boutin

David is the Social Quant content Gatekeeper AND Keymaster, as well as a customer relations specialist.Follow and Connect with David on Twitter. 

More posts by David Boutin
  • Paul West

    Mike, thanks for dropping me an email with David’s Twitter update info. For one, I like the bookmark idea. I agree that the problem is liking a post and having me attached to that like in other areas. Bookmarking makes a ton of sense.

    • Hey Paul, thanks for reading and commenting 🙂

      Personally, I’m pretty excited about the new feature. I do Like tweets with the intention of coming back but rarely remember to do so. I think this will make a difference!

  • Kim McCumber

    This is definitely something I’ve wanted for some time, especially helpful towards content curation efforts. Can’t wait to see this rolled out. Thanks for sharing the update!

    • Hey Kim! I can’t wait either…think this will be a really useful feature. I do use the Facebook bookmark feature so this one will be gold 🙂 Cheers!

  • This is fantastic! Because Twitter moves so fast, I miss great info because I don’t necessarily want to “like” it. Or, if I do like it, as you say it takes forever to find later. I’m super excited about this! Thanks for sharing!

    • Hey Vicky! Thanks for reading and commenting. I’m the exact same way, Like stuff but never find it again!

  • I love it. When will we get to use it? And will all of us ever get to use the expanded character limit?

    • Hey Barbara, they haven’t actually told us when but hopefully soon! Not sure if everyone will get the expanded character counts yet – it’s officially a test but I’m guessing they will roll it out to everyone soon 🙂

  • Marianne Petersen

    Great idea! I, too, aften want to find things later but dread finding them.
    I’m just curious how we will get to see what we’ve marked. I assume it will
    some how show up somewhere. Can’t wait!

    • Hey Marianne, thanks for reading and commenting! Not sure where these will be but hopefully somewhere very obvious. I’d even like a setting to remind me that I have bookmarked tweets 🙂

  • ShimC

    Actually, using the “Like” feature is NOT the only way to mark a tweet you’d like to come back to later.

    Here’s how to save Tweets for future reference. Not only can you organize them but reviewing them is easy peasy.

    How to Save Tweets to Read Later

    1. Create one or more Twitter Moments but do NOT PUBLISH them
    2. Add tweets to the Twitter Moment (if you want to categorize them, the create a Moment for each category)

    This approach avoids the impact to others timelines, the impact to Twitter algorithms, etc.

    Easy Peasy!

    Frankly I’m surprised that Social Quant doesn’t know about this. Perhaps you guys have to follow me on Twitter at @ShimCode? 🙂

    • Hey Steve, very creative way to bookmark tweets! That certainly would solve the issue of your “saved” tweets from appearing in others’ timelines. I wonder if the algorithm would still “learn” you want to see similar content if you add them to a Moment, even if it’s not published. Could be that the Save for Later will do that too, I suppose, and we’d never know for sure.

      Thanks for sharing! (Just followed you, btw :))

  • Thanks for the update David!

    Do you think this will help when it comes to building relationship with influencers, etc?

    Kind regards,
    Filip

    • Thanks for reading and commenting, Filip! Since this is a feature you would use mostly for organizing your account, not sure how it would help with building relationships other than you’ll remember to read their posts and then can comment later 🙂 Cheers!

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“Since we started using Social Quant on our Twitter profile, our follower count has skyrocketed 40% in 40 days!! And most importantly, engagement on our tweets has risen by the same amount — which means Social Quant is finding exactly the right followers for our brand.”
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