Is your Twitter bio doing everything it can for you? It’s a quick thing to set up, but if you haven’t given it much thought, you could be missing opportunities to connect with people because your bio doesn’t speak to them.
In this post, we’ll examine 10 Twitter bio ideas from some leading social media influencers. No matter your niche, I’ll bet dollars to doughnuts that there’s at least one idea in here you can apply to make your Twitter bio stronger.
But first, check out this video from Social Quant CEO, Mike Kawula, covering the one BIG mistake to avoid in your Twitter bio and why…
Okay, got it? Great! Now, let’s get to the tips from the pros…
1) Tell People Exactly What You Do In Your Bio
This may seem obvious but you would be surprised by the number of people who don’t tell you much about what they do in their bios.
Kim Garst tells her Twitter followers that she’s a “social selling pro, Twitter expert, bestselling author and speaker.” Instead of putting her bio in paragraph form, she has created a list to save on characters and highlighted her many different accomplishments and skill sets.
You can even take this a step further and tell people things you’ve done in the past that lend credibility to what you do today.
2) Share Your Mantra In Your Twitter Bio
Do you have a mission that you’re leading or a mantra you live by? Pat Flynn‘s bio says,” Lead by example. Be honest. Hold nothing back.”
This is the mantra by which Pat lives his life. He’s letting his followers know that he intends to lead by example and be 100% transparent.
By sharing this insight into his personality, Pat helps you to know him just a little better, which in turn helps establish trust.
3) Promote Your Custom Hashtags In Your Bio
If you have any hashtags that are custom for your business or brand, your bio is a great place to share them. Placing them here makes it easy for people to search for your content or engage in your tweet chats.
Jessica Northey does a great job of this with her popular Country Music #CMChat.
4) Drive Traffic To Your Opt-In To Grow Your List With Twitter
Grow your email list by using your Twitter bio to drive traffic to your opt-in (also known as a free offer or lead magnet).
It’s also a great way to get people back to your website, help them to know you a bit better and establish yourself as an authority figure in your niche.
Entrepreneur and blogger Melyssa Griffin promotes her Pinterest workshop with a URL in her bio.
Melyssa’s URL actually works as copy, with the “hellyes” acting as a call to action of sorts. If yours doesn’t (and most don’t), consider using bit.ly to create a custom URL that doesn’t take up too much space in your bio.
5) Promote Your Products In Your Twitter Bio
When you have a publication or podcast and/or books to promote, your Twitter bio is an awesome place to do it.
John Lee Dumas does a great job of highlighting his Entrepreneur of Fire podcast as well as The Mastery Journal and The Freedom Journal books. Simple but very effective!
6) Highlight Your Other Brands In Your Bio
Do you have a personal brand and a business (or businesses) you want to highlight? You can do that by @mentioning your brand in your bio, which allows people to quickly and easily locate the Twitter account for your business to engage with it as well.
Brian Fanzo does a great job of highlighting his site and the two podcasts he hosts with his bio.
7) Get A Little Personal With Your Twitter Bio
At a previous Social Media Marketing World, Pam Moore shared that when she first got started on Twitter, she had just reached 100 followers when she decided to share a tweet about her faith after church. This simple tweet caused her, almost instantly, to lose half her Twitter followers. However, as Pam pointed out, there would be more where those came from
In her bio, Pam tells us she loves God, friends, the beach and life. Take her or leave her, this is who she is.
Don’t be afraid to get a little personal in your Twitter bio. Share your interests, passions, beliefs, or whatever else you want to share. Don’t worry so much about offending people by being yourself; chances are those people wouldn’t have been your clients anyway.
8) Use Your Bio To Highlight Your Accomplishments
Don’t be afraid to sing your own praises with your Twitter bio. It’s easy to present your accomplishments without coming off as braggadocios.
For instance, check out how Nathan Latka talks about how his The Top Entrepreneurs podcast has passed 4.5 million downloads in his bio. That’s a HUGE number and great social proof for anyone on the fence about checking it out!
9) Tell People What To Expect From Your Tweets In Your Bio
Consider using your bio to tell people the kinds of content you will be sharing with your Twitter account. Ted Nguyen does a great job of this with his bio – no question what you’ll get when you follow him.
10) Show Your Sense Of Humor In Your Twitter Bio
Your Twitter bio doesn’t have to be cut and dry. Let your creativity flow and show your audience that you have a sense of humor.
Aaron Lee excels at this (and he really does have awesome hair!).
While there are lots of great ways you can drive traffic back to your website and promote sales for your business, the best overall advice is to be transparent and use your Twitter bio as an opportunity to help your followers know you just a bit better.
Whether you do this by sharing personal information, your sense of humor or the mantra by which you live your life is up to you.
Whatever you do, however, make sure you make the most of the 160 characters that make up your bio. It’s the first place Twitter users will look when they want to know who you are and what you’re about.