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10 Twitter Bio Ideas From Top Social Media Experts

  • 2
  • September 14, 2017
Last updated: September 14, 2017 twitter bio ideas

Is your Twitter bio doing everything it can for you? It’s a quick thing to set up, but if you haven’t given it much thought, you could be missing opportunities to connect with people because your bio doesn’t speak to them.

In this post, we’ll examine 10 Twitter bio ideas from some leading social media influencers. No matter your niche, I’ll bet dollars to doughnuts that there’s at least one idea in here you can apply to make your Twitter bio stronger.

But first, check out this video from Social Quant CEO, Mike Kawula, covering the one BIG mistake to avoid in your Twitter bio and why…

Okay, got it? Great! Now, let’s get to the tips from the pros…

1) Tell People Exactly What You Do In Your Bio

This may seem obvious but you would be surprised by the number of people who don’t tell you much about what they do in their bios.

Kim Garst tells her Twitter followers that she’s a “social selling pro, Twitter expert, bestselling author and speaker.” Instead of putting her bio in paragraph form, she has created a list to save on characters and highlighted her many different accomplishments and skill sets.

You can even take this a step further and tell people things you’ve done in the past that lend credibility to what you do today.kim garst twitter bio

2) Share Your Mantra In Your Twitter Bio

Do you have a mission that you’re leading or a mantra you live by? Pat Flynn‘s bio says,” Lead by example. Be honest. Hold nothing back.”

This is the mantra by which Pat lives his life. He’s letting his followers know that he intends to lead by example and be 100% transparent.

By sharing this insight into his personality, Pat helps you to know him just a little better, which in turn helps establish trust.pat flynn twitter bio

3) Promote Your Custom Hashtags In Your Bio

If you have any hashtags that are custom for your business or brand, your bio is a great place to share them. Placing them here makes it easy for people to search for your content or engage in your tweet chats.
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Jessica Northey does a great job of this with her popular Country Music #CMChat.jessica northey twitter bio

4) Drive Traffic To Your Opt-In To Grow Your List With Twitter

Grow your email list by using your Twitter bio to drive traffic to your opt-in (also known as a free offer or lead magnet).

Related: How to Create a Powerful Lead Magnet on Twitter

It’s also a great way to get people back to your website, help them to know you a bit better and establish yourself as an authority figure in your niche.

Entrepreneur and blogger Melyssa Griffin promotes her Pinterest workshop with a URL in her bio.

Melyssa’s URL actually works as copy, with the “hellyes” acting as a call to action of sorts. If yours doesn’t (and most don’t), consider using bit.ly to create a custom URL that doesn’t take up too much space in your bio.melyssa griffin bio

5) Promote Your Products In Your Twitter Bio

When you have a publication or podcast and/or books to promote, your Twitter bio is an awesome place to do it.

John Lee Dumas does a great job of highlighting his Entrepreneur of Fire podcast as well as The Mastery Journal and The Freedom Journal books. Simple but very effective!
john lee dumas twitter bio

6) Highlight Your Other Brands In Your Bio

Do you have a personal brand and a business (or businesses) you want to highlight? You can do that by @mentioning your brand in your bio, which allows people to quickly and easily locate the Twitter account for your business to engage with it as well.

Related: How to Find Anything on Twitter with Advanced Search

Brian Fanzo does a great job of highlighting his site and the two podcasts he hosts with his bio.brian fanzo twitter bio

7) Get A Little Personal With Your Twitter Bio

At a previous Social Media Marketing World, Pam Moore shared that when she first got started on Twitter, she had just reached 100 followers when she decided to share a tweet about her faith after church. This simple tweet caused her, almost instantly, to lose half her Twitter followers. However, as Pam pointed out, there would be more where those came from

In her bio, Pam tells us she loves God, friends, the beach and life. Take her or leave her, this is who she is.

Don’t be afraid to get a little personal in your Twitter bio. Share your interests, passions, beliefs, or whatever else you want to share. Don’t worry so much about offending people by being yourself; chances are those people wouldn’t have been your clients anyway.pam moore twitter bio

8) Use Your Bio To Highlight Your Accomplishments

Don’t be afraid to sing your own praises with your Twitter bio. It’s easy to present your accomplishments without coming off as braggadocios.

For instance, check out how Nathan Latka talks about how his The Top Entrepreneurs podcast has passed 4.5 million downloads in his bio. That’s a HUGE number and great social proof for anyone on the fence about checking it out!nathan latka twitter bio

9) Tell People What To Expect From Your Tweets In Your Bio

Consider using your bio to tell people the kinds of content you will be sharing with your Twitter account. Ted Nguyen does a great job of this with his bio – no question what you’ll get when you follow him.ted nguyen bio

10) Show Your Sense Of Humor In Your Twitter Bio

Your Twitter bio doesn’t have to be cut and dry. Let your creativity flow and show your audience that you have a sense of humor.

Aaron Lee excels at this (and he really does have awesome hair!).aaron lee bio

Final Thoughts

While there are lots of great ways you can drive traffic back to your website and promote sales for your business, the best overall advice is to be transparent and use your Twitter bio as an opportunity to help your followers know you just a bit better.

Whether you do this by sharing personal information, your sense of humor or the mantra by which you live your life is up to you.

Whatever you do, however, make sure you make the most of the 160 characters that make up your bio. It’s the first place Twitter users will look when they want to know who you are and what you’re about.

Which of the Twitter bio ideas above fit your style the best? I’d love to hear about it in the comments section below!

Author Sheena White

Sheena White is a copywriter and social media strategist who helps clients rock their sales copy in order to increase conversions. She also has a copywriting course where she teaches entrepreneurs the strategies they need to write great sales copy.

More posts by Sheena White
  • Excellent suggestions. I think my Twitter bio is pretty solid. I’ve edited it twice. I mention my textbook project and the topics readers can expect to see.There’s a link to my website and my MBTI type, #ENFP, for all the self-help Psy.Type fans.

    • That’s awesome Joffre. I tweak mine always to test or promote different strategies. Glad to hear it’s working well for you.

  • Excellent suggestions. I think my Twitter bio is pretty solid. I’ve edited it twice. I mention my textbook project and the topics readers can expect to see.There’s a link to my website and my MBTI type, #ENFP, for all the self-help Psy.Type fans.

    • That’s awesome Joffre. I tweak mine always to test or promote different strategies. Glad to hear it’s working well for you.

  • Sander Biehn

    Being a real person seems to be a theme here, but I am interested in your thoughts on including things too personal (like religion or political views). Is that a double edged sword? Where does it end…for example, do you think it is ok to mention sports teams you support?

    • Sander great question. I’m sure it can definitely turn off some people with sensitive topics like religion or politics, but look above at Kim Garst and Pam Moore who both share “Love God” in their profiles. Both have very large followings and are truly tremendous people. I think when individuals remove self imposed boundaries and speak more openly about who they are they’ll connect faster and deeper with the audience that they really want to attract.

      I think a good example is the recent Supreme Court ruling on Same Sex Marriage. You really saw a lot of engagement both ways.

      As for sports I think it’s always fun and not as touchy (except maybe NY Yankees and Boston Red Sox). I often will speak with other people in other states when the NY Jets are playing them and have some fun and at the end of the day we build better relationships.

      Test it out and see how it goes. (I do like the Father of 2. Amateur guitar player and rock-and-roll legend in my own mind….makes me relate with you having 3 kids and how I’m a rock star when driving to my office alone) 🙂 Thanks for visiting ~ Mike

  • Sander Biehn

    Being a real person seems to be a theme here, but I am interested in your thoughts on including things too personal (like religion or political views). Is that a double edged sword? Where does it end…for example, do you think it is ok to mention sports teams you support?

    • Sander great question. I’m sure it can definitely turn off some people with sensitive topics like religion or politics, but look above at Kim Garst and Pam Moore who both share “Love God” in their profiles. Both have very large followings and are truly tremendous people. I think when individuals remove self imposed boundaries and speak more openly about who they are they’ll connect faster and deeper with the audience that they really want to attract.

      I think a good example is the recent Supreme Court ruling on Same Sex Marriage. You really saw a lot of engagement both ways.

      As for sports I think it’s always fun and not as touchy (except maybe NY Yankees and Boston Red Sox). I often will speak with other people in other states when the NY Jets are playing them and have some fun and at the end of the day we build better relationships.

      Test it out and see how it goes. (I do like the Father of 2. Amateur guitar player and rock-and-roll legend in my own mind….makes me relate with you having 3 kids and how I’m a rock star when driving to my office alone) 🙂 Thanks for visiting ~ Mike

  • Deb Coman

    Love all these great strategies and yes, I made changes to my profile, even before finishing this article! Thanks! And all my new soon-to-be-followers thank you, too! 😉

  • Interesting, thank you!
    I was very taken with the “link shortener” mentioned in the article, please where can I find such a fabulous helper?
    Thanks!

  • This was great to read again. I love info from Kim Garst of Social Quant. I found it at “On This Day’ at Facebook, as I posted it last year on January 9, 2016. My Twitter profile is good but could use a review. I’ve changed it before

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“Since we started using Social Quant on our Twitter profile, our follower count has skyrocketed 40% in 40 days!! And most importantly, engagement on our tweets has risen by the same amount — which means Social Quant is finding exactly the right followers for our brand.”
— Andrew Warner, Mixergy