Mike Kawula puts it well:
“What doesn’t get measured doesn’t grow. ”
I agree – if there’s something you need to master when it comes to marketing, it’s analytics.
The right information can help you address real problems, not just mere guesses.
Twitter isn’t the exception. If you want to get more followers, increase engagement, and ultimately, revenue, you need to find what works and do more of it.
To do so, you need some tools, right?
That’s why I decided to collect the best free Twitter Analytics tools and put them together in one place.
This way, you can find the tools that better fit your needs.
You ready? Let’s dive right in.
First things first.
If you want to get the most out of your Twitter Marketing efforts, you need to monitor what people are saying about you and the content you share. Period.
That way, you can quickly realize whether or not your strategy is working.
Here’s where Agorapulse comes in very handy.
Agorapulse is a social media management tool that allows you to see who’s talking about you and find prospects for your business.
It also provides you with a cool filter to find tweets containing hashtags or keywords related to your brand.
In addition, you can get customized reports of your progress. This makes really easy to show off your hard work to your boss.
Official Website: http://www.agorapulse.com/
With TweepsMap’s Free plan, you can visualize where your audience is located. This can help you share news and articles that are more relevant to your audience’s culture.
In addition to that, knowing your audience’s location can help you determine what hours you should test in order to find your best time to tweet, which is much better than just shooting bullets in the dark.
For example, thanks to TweepsMap, I found that 65.95% of my audience is located in the United States. This means that if I want more people to see my content, I need to tweet based on US timezones.
You can also sort results by State/Province and City, which will provide you with even more accurate data.
Bonus tip: If you’re a more “chart-driven” person, you can click on the “list” button at the top of the site. This will help you visualize data in a beautiful circle chart.
Official Website: https://tweepsmap.com
SocialBro is one of the most completes Twitter Analytics tools. It provides you with amazing features like community insights, account comparison, real-time analytics, and more.
In simpler words, SocialBro is an all-in-one solution.
If you have less than 5,000 followers, SocialBro allows you to create a free account.
Even though the paid plan offers a more thorough dashboard, the free plan still pretty useful.
Official Website: http://www.socialbro.com/
MentionMapp allows you to track conversations, discover key topics in your industry, and find relevant people to follow in a simple way.
For instance, I decided to perform a quick exploration for the hashtag #Content Marketing.
Basically, I found two things:
First, MentionMapp showed me some accounts that constantly use the hashtag “#ContentMarketing” in their tweets, which means they’re highly interested in the topic so I decided to follow them.
Second, I could identify some hashtags that are highly correlated to my main topic. This means that many of the people who use the hashtag #ContentMarketing also use hashtags like #socialmedia and #seo, so I can include them in my strategy.
As you can see, this platform is very interactive and funny. If you’re a social media marketing freak like me, this tool will make your job easier.
Official Website: http://mentionmapp.com/
Twitonomy is a complete Twitter Analytics platform. It helps you track pretty much everything (growth, engagement, clicks, mentions, etc.)
Its drag & drop dashboard allows you to identify top-performing tweets and topics with ease so you can do more of what works.
In addition to that, you can track custom keywords, profiles, and even lists.
When you click on the “Mentions & Rts” section, you can find a report of the most influential users that, at some point, have mentioned you.
This can be very helpful to create a list of influencers you can start building relationships with. They have already shared your content, so they’re familiar with you. It’s up to you to strengthen that relationship.
Official Website: http://www.twitonomy.com/
SumAll allows you to visualize your social media strategy in a very original way.
You can compare your performance across all the major social networks, which is very useful to find gaps or what you aren’t covering in your strategy.
When you connect a new channel, a new circle is created.
The bigger the circle, the bigger your audience’s size in that channel is.
SumAll allows you to export your Twitter audience with timezone, network size, following, and engagement data.
You can use that information to create and share content that matches your audience’s interests.
Official Website: https://sumall.com/
VisibleTweets is a simple tool that allows you to see what people are saying about a specific topic, brand or person in real-time.
To do so, just type in the hashtag or account you want to track and Visible Tweets will start showing up random tweets about that specific hashtag or account.
This is a quick way to figure out what people are saying about your brand or topics you’re interested in.
Visible Tweets lets you use all Twitter search operators. You can use them to find even more accurate data.
For instance, by including the word OR between two topics you’d like to track, Visible Tweets will show you recent tweets about any of those topics.
Example: Content Marketing OR Social Media
There are many different search operators you can use. I wouldn’t be able to cover all of them here, but if you want to dig deeper into the topic I recommend that you read this guide from Twitter’s blog.
Official Website: http://visibletweets.com/
Tweetstats is a great tool to analyze your overall Twitter performance (especially if you’re on a budget).
Two of its best features are the “Word Cloud” and “HashCloud”, which allow you to see your top-performing words and hashtags. You can use that information to start creating and sharing more content around the topics that your audience tends to engage with the most.
Official Website: http://www.tweetstats.com/
Buffer’s free plan allows you to easily track the performance of your tweets. Thanks to its “Top Tweet” feature, you can identify top performing topics with ease.
Bonus tip: You can create a list of all your “top tweets” and try to find patterns on them. What topics tend to get more likes? What kinds of tweets tend to get more retweets? What kinds of tweets tend to get more clicks?
If you’re able to answer those questions, you’ll be in a much better position to tweet the right stuff on each situation.
Official Website: https://buffer.com/
In a nutshell, Bit.ly allows you to do two things:
- Shorten your links
- Track those links
But Bit.ly goes beyond tracking link clicks, it also shows you WHO shared a “bitlink” to a specific piece of content, which is pretty useful to create relationships with relevant people in your industry.
Official Website: https://bitly.com/
11. Goo.gl URL Shortener
This is a good alternative to Bit.ly, but it has fewer features. If you like simplicity, then this tool will come in handy.
Official Website: https://goo.gl/
Basically, Klout helps you do four things:
First, it allows you to see your top-performing tweets in the last 3 months. By analyzing that data, you’re able to discover topics and ideas that might perform well.
Second, Klout gives you a list of influencers who have previously engaged with your content. This is a good way to start connecting with people who may help you grow faster – they have already engaged with you, and, therefore, they are very likely to do it again.
Third, based on internal data, Klout lets you know what your best time to tweet is, and since you can schedule content directly from Klout, this information comes in very handy.
And fourth, you can explore content and Klout lets you know the percentage of people who might be interested in that topic – an easy way to find content worth sharing.
Official Website: https://klout.com/
Tweetchup is a free tool that allows you to see how often people mention you and retweet your tweets.
You can also analyze tweets by keywords and see what people are saying about that specific topic. This is an awesome way to find proven topic ideas to share.
In addition, Tweetchup allows you to analyze other accounts’ performance. You can use this feature to see what’s working for your competitors and other people in your industry.
Bonus tip: In your “Connections” section, you’re able to see a list of the most followed users that have mentioned you. Make sure to analyze each of those users in the “profile analyzer” to see what they’re doing.
Think about it:
They have tons of followers, which means they know their stuff. By analyzing their strategy, you’ll be able to find valuable insights.
Official Website: http://tweetchup.com/
If you want to grow your business faster, find a gap in your competitors’ strategy, then cover that gap.
Followerwonk helps you do exactly that. It provides you with precise data about who has followed you or a competitor.
You can also visualize the users your competitors are following. This is a good way to find gaps or what you’re missing in your strategy.
Official Website: https://moz.com/followerwonk/
With this tool, you can do three things:
First, you can visualize your overall performance in a beautifully designed chart.
Second, Twitalyzer tells you what your style is in terms of behavior (mine is “Casual User”). This is a good way to figure out how your audience is perceiving your brand.
For example, if you’re a “serious” company, but Twitalyzer tells you that your style is”Casual,” then you may want to redesign your strategy.
And third, Twitalyzer allows you to analyze other accounts’ performance and hashtags so you know what’s working in your industry.
Official Website: http://www.twitalyzer.com/
Klear is a competitive auditing tool that helps you find valuable insights about your competitors and relevant companies in your industry.
More specifically, you can put different brands against each other and compare their entire strategy. I mean, you can see the kind of content they share, the demographics of their audience, interests, and much more.
You can even see the people who follow a specific brand and connect with them.
This is one of the best analytics tools in terms of social media and influencer marketing.
Bonus tip: Klear allows you to sort your competitor’s followers based on different criteria. This is a great way to find and target users who can become brand evangelists in the future.
Instead of start connecting with all of them, make sure to sort the results by “Power users.” This way, Klear will only show users with influence and who tend to engage with brands.
Repeat the process with at least 5 of your competitors.
Official Website: http://klear.com/
A simple, yet effective tool to get insights about any public Twitter profile.
One of its best features is the “word cloud,” which shows you the most popular words from a specific account.
It’s not a secret that certain words tend to perform better than others so this is a good way to create a list of well-performing words in your industry.
Official Website: https://foller.me/
Even though BuzzSumo isn’t necessarily a Twitter analytics tool, it can help you find proven content ideas that your followers will love.
Basically, BuzzSumo shows you the most popular content about a specific topic, based on social shares.
You can sort results by “Twitter Shares” to discover what types of topics tend to perform better in that channel.
Remember, if a piece of content has been heavily shared, it’s a good sign that people loved that piece.
With that information in mind, you can either share that same post with your audience or create a similar one. This way, you’re sharing content that has a previous record of success, and, therefore, is much more likely that your audience reacts positively to it.
Bonus tip: BuzzSumo allows you to see the people who shared a particular blog post. You can use that feature to promote your own content.
Remember, when someone shares something on social media you know two things:
1) That person is interested in that topic
2) That person likes to share content about that topic
This means that if you reach out to that person and let them know that you have created a similar piece, he or she will be very likely to read it and share it (if it’s good, of course).
In case you’re wondering how to do that, here are the steps:
First, type in your main keyword into BuzzSumo. For instance, if you’re in the “Digital Marketing” industry you could type in keywords like “Social Media Marketing”, “Content Marketing,” or “Email Marketing.”
Then, sort the results by “Twitter shares” and select a piece that seems promising.
Finally, click on “View Sharers.”
BuzzSumo will show you a list of all the people who shared that piece of content. Now, contact each of those individuals and let them know about your brand new piece.
Editor’s note: For similar tactics, read “The Growth Hacker’s Guide to Twitter Marketing.”
Official Website: http://buzzsumo.com
Tweroid has one main mission:
To help you find your best time to tweet.
Based on your last 1,000 followers and according to the timezone you have on your account, Tweriod will show you what your best time to tweet is for Weekends, Sundays, Mondays, and Weekdays.
Official Website: http://www.tweriod.com/
20. Twitter Analytics
Of course, Twitter has its own analytics platform.
There you can find valuable insights about your audience that you can use to improve your strategy as you go.
And this tool goes above and beyond the basic metrics. It helps you understand exactly WHO your followers are; their demographics, interests, location, lifestyle, and even buying preferences.
That information can help you design a more relevant strategy that, ultimately, increases your revenue.
Remember: When it comes to marketing, those who better understand their audience are the ones who always win, and Twitter Analytics is one of the best tools to understand your audience on Twitter.
Official Website: https://analytics.twitter.com
21. Daily 140
Daily 140 send you daily alerts with the most recent follows and favorites of three Twitter of your choice (paid version allows you to track up to five users).
This is a great way to stay updated with your competitors’ social activity.
Official Website: https://www.daily140.com/
22. My Top Tweet
This tool allows you to see the most retweeted tweets from any Twitter account. Very helpful to find popular topics and ideas to share with your audience.
Official Website: https://mytoptweet.com/
Riffle is the best tool to build rapport with your followers at an individual level.
It provides you with information about any user of your choice in real time, which is very useful to start more relevant conversations with your followers.
Once you’ve installed the app, every time you are on Twitter you’ll see the Riffle logo next to every name on your newsfeed.
By clicking on that icon, you’ll get information about that person. For instance, their top mentions, URLs, and hashtags.
Official Website: http://crowdriff.com/riffle/
SocialRank lets you know exactly who your followers are.
It organizes all your followers based on different criteria – like location, the number of followers they have, keywords, activities, and more.
You can also export customized lists of followers and reports.
With SocialRank, segmenting your audience is really straightforward.
Official Website: https://socialrank.com/
Bluenod is designed to help you visualize your Twitter network in a very cool way. It maps your entire community so you can quickly identify influencers and opportunities.
The image below shows you how an audience is structured. The circles represent your most engaged accounts, and the map shows how they’re connected – people who constantly mention you are represented by bigger circles.
But Bluenod goes beyond community mapping. It also tells you what type of community you have. This helps you understand your audience’s behavior and gives you an educated clue of what direction to follow.
Official Website: http://bluenod.com/
Instead of just guessing what hashtags to use or what people to follow, KeyHole does the dirty work and helps you quickly identify good targets.
All you need to do is type in the hashtag or account you’d like to track and KeyHole will show you an in-depth report of that particular search.
For instance, I decided to track the hashtag #SEO. Here’s what I found:
Most influential users
Location and demographics
As you can see, I found all the information I needed to know whether that topic is worth my time. All with the ease of a click. Pretty cool, huh?
Official Website: http://keyhole.co/
Over to you!
As you can see, there are tons of Twitter Analytics tools you can use without paying a dime, but it’s up to you to take advantage of them.
Remember, there are two kinds of people:
- People who take action (the winners)
- People who don’t take action (the lazy folks)
Like it or not, you decide what kind of person you want to be.
So, choose the 3 tools that better fit your needs and start implementing Analytics in your strategy.
Trust me, it’s completely worth.