Twitter Advanced Search
Finding something on Twitter can be a daunting task.
There are over 500 million tweets sent out on Twitter every day.
Can you imagine searching through that amount of content or data to find specific information useful to your business?
It’d be like looking for a needle in a pile of other needles!
The good news: it doesn’t have to be. Twitter advanced search to the rescue!
The advanced search offers useful filters that can help you find tweets in seconds. Seconds!
It can search for tweets from a particular location or a specific person, find individuals who have specific keywords in their bios, and so much more.
Almost anything can be done.
This guide will help you master Twitter’s advanced search and take your Twitter marketing to advanced levels. If you can master these searches, you’ll be at the top of your game and be ready to crush your competition on Twitter.
Sounds interesting to you?
Getting Started with Twitter Advanced Search
First, let’s talk about what exactly Twitter Advanced Search is and how it works. Basically, it’s just an extension of the search bar in Twitter.
When you use the Advanced Search form, it will redirect you back to Twitter with a populated search that has operators included in it. These operators filter the search results to show you exactly what you’re looking for.
This is what the Twitter advanced search looks form looks like:
Let’s take a look at an example of these search operators in action.
Start by entering your search parameters.
We’ll be searching for people tweeting about fitness by typing “fitness” into the “All of these words” field. Then, we’ll exclude people talking about supplements (because we’re not interested in that) by typing “supplement” into the “None of these words” field. Finally, we’ll add a location by selecting Tampa, FL from the “Near this place” field.
Once you’re done, click “Search.” You’ll be taken directly to Twitter with the search box already populated with a search containing operators:
As you can see, the search bar is pre-populated with this search: “fitness -supplement near:”Tampa, FL” within:15mi.”
This search can also be modified right in Twitter. For instance, if you want to expand the search to Tampa within 25 miles, just change the 15 to 25 and search again.
You could learn this operator language and do these searches manually. Advanced search just is Twitter’s shortcut to do it for you.
The Elements of Twitter Advanced Search
The following is a break down of all the options available in Advanced Search and what they do:
All of these words: Searches for tweets that just contains the words you type without being the exact phrase. You can enter as many keywords as you want separated by commas.
This exact phrase: Shows only tweets with exact phrases that you searched e.g.: “Coffee Tips”
Any of these words: Useful when searching multiple keywords. For example, you can find tweets that contain the word social media, social media marketing, Facebook marketing.
None of these words: Remove tweets with words you don’t want included
These hashtags: Tweets using a particular hashtag
From these accounts: Only pulls tweets from a particular account
To these accounts: Only pulls tweets from others to these accounts
Mentioning these accounts: Only pulls tweets that mention these accounts
It may be confusing at first, but once you get the hang of it, it will be second nature to use Twitter advanced search.
I’ll show you some useful tips and how I personally use each of them.
Here are a few things I like to do on Twitter advanced search and why:
1. Find Relevant Conversations
Conversations are the real essence of what makes Twitter so unique. The ability to connect with anyone from around the world and jump into conversations is amazing. Talking about it just gets me excited.
That is what I do on Twitter almost every day. You can too!
To find real conversations to jump in. All you have to do is use Twitter advanced search to type in:
All of these words
This exact phrase
Any of these words
Next, in “none of these words” type in ‘http”
It will look something like this:
What putting in http in the “None of these words” will eliminate all links that start with http (most of them) and shows you only REAL conversations that you can jump into when appropriate.
Here’s a sample of me searching for people mentioning coffee.
How amazing is that?
For me, I prefer to use the “exact phrase” search, I get what I am looking for most of the time with this.
I recommend you experiment with different approaches based on your search goals.
By monitoring live conversations, you can take advantage of opportunities in real time.
You can even find leads for your business using this search method.
Let’s say you own a local pizzeria and are marketing it on Twitter. By setting up a dedicated search, you can find the people trying to find you!
Just by doing a quick search of mentions of “pizza” near Tampa, you can see there are opportunities to start conversations and let people know how to find you.
Plus, do you see that Tweet second from the bottom in the screenshot above? That’s the tail end of a business using this technique very nicely.
Check out the entire conversation:
Slice Masters Pizza found a random Tweet about a different local restaurant and created a conversation around it.
Now, I’m not friends with Slice Masters and I don’t know if they used advanced search to find this tweet. What I can say is they nailed it when it comes to reaching out and spreading brand awareness.
2. Search for Tweets Mentioning Your Company
Similar to earlier, all you have to do is key in your company name. This time use “any of these words,” type in your company name and other keywords which you think people would search for when searching for your company (e.g. @starbucks, starbucks).
Then type “http” into the “none of these words” field.
Again, this will take away tweets that have links starting with http (almost all of them).
If you have a presence on Twitter, you need to know when people are talking about you.
If people are mentioning you on Twitter, it almost always calls for a response.
If they’re showing you love, reciprocate. Let them know their positive feedback was received and appreciated. I like using GIFs. They’re fun, easy and show you care more than a standard “thanks” tweet.
On the other hand, if someone mentions your business in a negative way, you really need to know that. Consumers are turning to social media for customers service more and more and that trend will only grow in the coming years.
By using advanced search, you can monitor for mentions of your brand even when you’re not tagged. By searching for all the ways someone might refer to your business in a tweet you’ll never miss a mention.
3. Search for People Tweeting Your Content
Since not everyone that shares your content would include your Twitter handle, what you can do is search for it instead.
This search is pretty straight forward. Just find the exact URL of your blog post or the headline/title of your blog post.
One trick I like to do is use this technique to see who’s sharing my competitors’ materials on Twitter. I’ll then engage and follow those people.
You can also categorize these accounts into Twitter lists for to tag in future Tweets. When people share one of your posts, add them to a Twitter list centered around the topic of the post.
Then when you create a new piece of content around a similar topic of interest, go to this list and start tagging some of the accounts in the image of the tweet. You can tag up to 10 people in each image and have multiple images per Tweet.
This is a great way to get your content seen and shared by the people that will find the most value in it.
4. Do Research for Blog Posts
Don’t know what to write for your upcoming blog? You can do your research using Twitter advanced search as well.
You can do this by ‘All of these words: ‘
Search the main key terms of your blog idea.
For example, for this search I am going to use the keyword, “blog idea”
From here, I got topics such as:
How to find & validate your niche (even if you’ve no idea!)
Indicators that Your Blog Post Idea Might Go Viral
Blogging 101: Go from idea to launched blog in just X weeks!
That’s kind of cool. I got three great ideas that took me only a few seconds to search for.
5. Search Topics Your Followers Talk About
There are two approaches to this. You can either find what your followers are sharing, or you can find conversations from them.
For this, I like to use “any of these words”. Using this allows me to search more key terms and show more results.
Method 1: What they are sharing
It’s simple, type in the things you want to find in “Any of these words.”
Next, click on more options then “from people you follow.”
Method 2: What they are talking about
This tip uses the “http” function as we discussed earlier to eliminate Tweets with links from your search to find actual conversations.
All you have to do is search a keyword with “-http” added to it.
Next, click on “from people you follow” like I taught you earlier. Doing this will show you tweets from only people you follow.
6. Find Accounts to Follow
I mentioned the importance of following relevant people in your industry in my blog post “How to Become a Twitter Marketing Expert with $0 Budget”
You can do this by using the “any of these words”. Again, using this allows you to get more search results.
Just type the keywords in and voila! It will show up under “accounts”.
7. Find Highly Retweeted Posts
Here’s a trick I learned recently. Just go to the Twitter search box, type any search term.
It can be:
Next copy these search terms:
Doing this will filter your search results based on the number of retweets or favorites.
Here are two examples:
Example 1: Keyword
Example 2: Website
How cool is that?!
8. Search for Conversations Happening Near You
You can also search Twitter for conversations about topics happening near you.
Maybe you’re a hip cafe owner trying to stay abreast of local sporting events. Using a relevant keyword phrase to search Twitter then clicking “Near You”, lets you monitor conversations happening in your area.
This works useful for local businesses and others looking to engage with potential customers in a specific area.
Alternatively, you can do this with Twitter advanced search too.
Don’t forget to include “-http”, as discussed above.
Using Twitter advanced search can be confusing at first. However, it doesn’t have to be. All you need is practice and you’ll be a certified Twitter advanced search master in no time.
What do you think?
How are you going to use Twitter advanced search? Let us know in the comments section!