We all want to get retweets. But you know that. That’s why you’re here.
But how? What can you do differently to increase the number of retweets you get?
Well, we’ve analyzed over a billion tweets in the past. So, we thought, why not let the numbers do the talking? Today, I’ll share with you our latest study on what our big data says about how to get more retweets.
Considering Twitter’s algorithm change, we wanted to provide the most up-to-date data as possible. So, we examined a sample of nearly 500,000 tweets with over 3.5 million impressions from the last three months.
Each tweet in the sample got at least one retweet. We examined six aspects to see what the data had to say about what tweets that get retweeted have in common.
Here are the results:
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1) Tweet Links
The overwhelming majority of tweets in our sample (91.7%) contain a link. This make sense because Twitter is an information sharing platform. People go to Twitter specifically to discover great content. It only stands to reason that when they find it, they want to share it.
2) Tweet about Twitter
Not a shocker, but people on Twitter tend to retweet info about Twitter. 6.7% of all retweeted tweets mention Twitter compared to 1.6% that mention Facebook, and only 0.8% that mention Instagram.
3) Tweet with Hashtags
Nearly 70% of the tweets in our sample contain a hashtag. With impressions being down from your followers because of Twitter’s new algorithm, hashtags on Twitter are more important than ever to help get your tweets seen. It stands to reason that tweets with hashtags get more retweets.
4) Tweet “You” not “Me”
“It’s not me; it’s you.” That’s backwards in a break-up speech, but just right for Twitter.
Tweets containing first-person pronouns like “me, I, our, we” etc., accounted for only 8.7% of the sample. On the other hand, tweets containing second-person pronouns like “you” and “your” accounted for 29.2% of all tweets in the sample.
No mystery here. People don’t care how great you are or what you can do. They want to know why it matters to them. Tweets with copy that speaks to people and addresses their pain points out-perform tweets with self-promotional language.Using 'you, your' pronouns gets 4x more #retweets than 'I, me, our' pronouns! #TwitterTipsClick To Tweet
5) Don’t Tweet Emojis
This is the most disparate statistic in the study. Only 4.1% of tweets in the sample contain an emoji.
That said, take this one with a grain of salt. It’s likely that many people just don’t use emojis in tweets (yet) and that has skewed this statistic.
Exactly how much including an emoji affects retweets is hard to say, but the data suggests it may hurt. I’d advise testing this for yourself and seeing if you notice a pattern of tweets with emojis under-performing in terms of retweets.
6) Images in Tweets are Optional
This was by far the most surprising result of the study. Tweets without images slightly edged out tweets with images in terms of retweets, 53.9% vs. 46.1%, respectively.
This goes against the grain of conventional social media marketing advice. You’ll see a million stats about how tweets with images get so much more engagement. Well, it may be time to re-examine that idea.
My advice is to experiment with leaving the image out of some tweets and see how they perform. You might be pleasantly surprised.
Well, there you have it – real data on what’s working and what’s not to get more retweets now.
So, what do you think? Anything in the study that surprised you? I’d love to hear from you in the comments section below!