Video on Twitter is hot, hot, hot! So when I found this hack to include a title, description and a clickable link right in a video, I was pumped!
Want to know how to do it yourself? In this post I’ll show you the exact steps to quickly tweet a video that comes out looking like this:
Pretty cool, huh?
So let’s get to it and see how it’s done…
How to Put a Clickable Link in Twitter Videos
Fun fact, I actually stumbled upon this feature by chance. I was taking a screenshot of the Twitter menu for a different post and noticed the “Media Studio” option.
QUICK UPDATE: It’s been brought to my attention that the Media Studio is not available to everyone. If you don’t have access, click here for a request from Twitter.
I’d never heard of that before. So I figured, “let’s give it a click and see what’s happening over here.”
Clicking that opened a library of all the media from my previous tweet activity.
Honestly, at first I had no idea why this is really even helpful. In fact, I still don’t get why you would need this…for the most part.
BUT, being the naturally curious fellow I am, I poked around and found something pretty freakin’ cool.
First, I noticed you can filter by media type.
Again, video on Twitter is hot so I filtered by those and clicked on one to see the options.
Seemed normal at first. But then I noticed down on the bottom there’s an option to “Edit media settings.” So I clicked it and this is what I saw.
Now this is getting interesting.
After filling out the options and tweeting, I saw the awesome result.
The video had the title and description much like a Twitter card would – that part I expected.
But the super cool thing was, instead of the link being in the description or making the title clickable, it actually shows up as an annotation link right on the video!
I’m still not sure how nobody ever talks about this (or does it, as far as I’ve seen). I guess it’s just lucky for me I stumbled upon this bad boy hack 🙂
An Idea to Have Fun With Clickable Video Tweets
As soon as I found out you can do this, the gears started turning on how to use it creatively.
Consider taking a quick selfie video describing what you’re linking to and tell people to click the link over your shoulder. Unfortunately, this doesn’t work on mobile (it’s just a regular video tweet there). Knowing that, I advise including a link in the tweet copy too for mobile users.
Here’s one I created for a recent post (hover cursor over the tweet to see link on the video):
— David Boutin (@dmboutin) August 2, 2017
Schedule These Tweets With Another Twitter Video Hack
I’m having a psychic moment and reading some minds right now. Some of you are thinking, “This is cool, but I don’t want to go into this setting every time I want to tweet this out.”
Good news! If you want to add one to your evergreen queue of tweets in the scheduling platform of your choice, you can.
Click here to check out our post on how to schedule a tweet with a video. Note, that hack doesn’t work on mobile either (get it together, Twitter). But it’s still a nifty trick for the laptop and desktops viewers.
So what do you think? Will you use this hack?
If you do, I’d love to hear how it goes for you. Post a link to your tweet in the comments below and we can all check out how you used this creatively!
P.S. Here at Social Quant we’re super excited to announce we’ll be releasing some new tools very soon. Stay tuned next week for a post on how to find the right people to follow on Twitter – and how one of our new tools makes it super easy!