Here at Social Quant, we’re committed to your success with online marketing. While we consistently provide awesome content here on our blog, we also know we can’t do it all ourselves.
So today we want to share with you three killer posts from other blogs that we know will help you move the dial for your business. So let’s get to them.
Social media marketing and content marketing are awesome – we get it. But at the end of the day, if you’re not making sales or collecting leads from these channels then you’re not going to grow your business.
Quick Summary: In this post from Unbounce, they look at how Canvas Factory (an ecommerce shop providing high-quality canvas prints) generated an additional 1.1 million dollars in revenue by strategically adding a pop up to their website.
Biggest Takeaway: No matter your personal feelings on pop ups, they do work. The key is to get them in front of the right people at the right time.
Canvas Factory had some serious success by adding a pop up offering a discount coupon on their product pages, where user intent suggests it will add immediate value. Serving up the same pop up on a blog post (where people are looking for information and not to make a purchase) wasn’t effective at all.
That’s not to say that pop ups on a blog post can’t work, but they need to provide immediate value in line with why the site visitor is there in the first place. In the case of a blog post, a great pop up would be to offer a content upgrade, meaning more detailed information or some additional resource like a template or cheat sheet on the same topic as the post in exchange for an email address.
Click here to read the the post.
Quick Summary: The folks at Fieldbloom sat down with Anuj Adhiya, Director of Engagement and Analytics at GrowthHackers, to see how they turned customer feedback into testable ideas that can quickly add hundreds (or even thousands) of new customers quickly.
They specifically discuss:
• How they found the best content distribution channel for them
• How they learned why education was the missing step to users progressing in their app
• Why they decided to promote their book more
Biggest Takeaway: While the post has some great suggestions on what questions to ask your customers and how to apply that data to grow your business, my biggest takeaway was that you need to be asking your customer something. Asking for feedback is one of the very best ways to find out what you’re doing wrong (so you can fix it) and what you’re doing right (so you can do more of that).
The best part, it’s free and something you can start implementing today. I highly recommend reading this post in it’s entirety to see what questions you can start asking your customers today to give you a better direction to grow your business.
Click here to read the entire post.
Search Engine Optimization
Quick Summary: If you’re not familiar with Robbie Richards, strap in. This is, as usual, a beast of a post with tons of SEO advice you want to know. We understand that not everyone does SEO themselves, but there are still some tips even the SEO illiterate among us (and I’m including myself here) can use.
I think everyone should at least check out tips 4 and 6. For the rest, at the very least I’d suggest forwarding this post to whoever handles your SEO.
In this post Robbie covers how and why you should:
• Eliminate “organic anchors” with a data-driven content audit
• Prevent Your Website from Competing with Itself by Identifying (and Removing) Keyword Cannibalization
• Uncover Low-hanging Ranking Opportunities by Performing Keyword Research for an Existing Website
• INSTANTLY Boost New Pages by Linking to Them from Existing High-Authority Pages
• Boost Traffic by Increasing SERP CTRs (with Search Console data)
• Identify lost link equity in 404 pages
• Create Strong Content Silos and AVOID Orphaned Pages
• Identify Keyword Gaps (and Quickly Scale Organic Traffic)
• Use “Barnacle SEO” to Align Your Brand with Authoritative Sources for High SERP Visibility
• Use “Parasite SEO” to Rank for Super-Competitive Search Terms
• Propel Organic Growth with Ongoing Backlink Acquisition (+ 3 Simple Tactics)
Biggest Takeaway: There are so many takeaways from this post it was hard to nail down one biggest takeaway, but one tip stands out that any business owner can do today to give an immediate boost to their sites organic traffic – tip #4 about linking to new pages from existing high authority pages.
Robbie breaks down exactly how you can do this without any expensive SEO tools or advanced knowledge on anything except using Google search and adding links to your own website.
Click here to read the entire post.
We sincerely hope you enjoy these posts and they give you some inspiration to act and start growing your business using these techniques.
But we’d also love to hear from you. Have you tried any of these tactics/strategies in the past? If so, how did they work out for you? Are there any you’re excited to try? Any posts you’ve read lately that you want to share? Let us know in the comments section below!