Do you know it’s easy to set up and manage multiple Twitter accounts for your business? Well, it is and I’m here today to tell you why you should!
Social media marketing gets more competitive every day. The glory days of massive organic reach on Facebook are in the rear-view mirror. Mark Zuckerberg announced in January that they are and will continue to suppress businesses’ posts in the Facebook News Feed.
Simply put, Facebook is now a pay-to-play platform for businesses and marketers.
But, with the right strategies, you can produce tons of exposure, traffic, leads, and even sales from Twitter without running ads.
First things first, if you’re NOT seeing results from Twitter, PLEASE click here to join our Twitter Marketing That Sells Challenge now to see just how easy it is.
And once you’ve got Twitter rocking for you, one of the best things you can do is create multiple Twitter accounts to double down on what’s working.
In this post, we’ll go over a scalable strategy for using multiple Twitter accounts, the math of organic Twitter vs. Facebook Ads, how to set up and manage more accounts for your business, and some examples of how others are already successfully doing it.
A Scalable Strategy for Using Multiple Twitter Accounts
First, let’s take a 30,000 foot overview of how we recommend to use Twitter for business and why it’s scalable with multiple accounts.
The main idea is to optimize your Twitter account for best results and set it up to run mostly on auto-pilot.
Look, you need to be focused on growing your business. The fact is, you can’t be on Twitter all day every day – nor should you want to be.
The good news…with some initial prep, you can manage a growing, successful Twitter account in just minutes a day, then rinse and repeat and scale up with multiple accounts.
Optimize Your Twitter Profile Page
Start by optimizing your Twitter profile. That means having a great Twitter cover photo, profile pic, bio, and, most importantly, a powerful pinned Tweet. Check out and bookmark this guide to creating a perfect Twitter profile to see exactly how to accomplish that.
Set Up a Content Queue of Tweets
Set up your queue to Tweets these out as often as possible without repeating the same Tweet twice in the same week. The number of Tweets you create will dictate how often you can set the schedule to send them out.
You can also create multiple Tweets that link back to the same content by changing the copy and images. That increases the number of unique Tweets you can send without having to create more content.
The great thing about these tools is you can link multiple Twitter accounts to the services and hook them up to the same queues but with different schedules. You don’t have to create new Tweets for new accounts.
Now that you have your profile optimized and Tweets going out, you need followers.
Grow Your Twitter Following
We recommend using a follow-first strategy to grow your account.
What that means is finding accounts you want to connect with and initiating the relationship by following them. You’ll see that around 20% of those you follow first will follow back.
You can do that manually with the follow first tips outlined here. Or, you can use Social Quant to do it for you with our done-for-you growth tool, SQ Pro, or our newer, more hands-on tool, SQ Manage. Click the button below to start a free trial of Social Quant today.
Now, let’s break down how this works and compare it to driving traffic with Facebook Ads.
Organic Twitter versus Facebook Ads for Driving Traffic
Our focus here at Social Quant is helping people grow their accounts with a follow first strategy. And so, we’re very well versed on the numbers and exactly how effective it is.
We also know that Facebook ads cost, on average, 35 cents per click. (Actually, our guess is it’s probably higher now, but that’s the last reported number we have so we’ll run with that.)
And, honestly, that’s still a great CPC price for digital marketing, but let’s break down what you can get with Twitter…
As mentioned, with an optimized profile and good targeting, you can easily see a 20% follow back ratio from following first.
And of those new followers, 10-20% are going to click on your pinned Tweet.
So, let’s assume you follow 250 targeted accounts per day. (This is done for you with SQ Pro and easily accomplished in about 15 minutes using SQ Manage.)
Here’s how that plays out over the course of one month.
So, by following this simple system for just one year, you’ll get 18,000 new followers and at least 3,600 new visitors to your website. In truth, because you’re constantly gaining followers and they’ll be exposed to all your Tweets, the traffic will be much more. Remember, this is just from clicks on your pinned Tweet alone.
And this is on the low end. You can choose to go bigger and follow more. The Twitter limit is 1,000 per day.
Now, most of you won’t want to spend the time to follow 1,000 per day – I get that. But you can always use SQ Pro to do it for you or hire a VA to do it for you. Here at Social Quant, we employ several from the Phillipines that do amazing work at an extremely affordable price. Check out Online PH if you’re interested in a VA.
At 1,000 follows per day, that’s at least 1,200 visitors per month to your site…all from one Twitter account. Scale up with multiple accounts and you can do the math.
That’s a TON of traffic coming to your site at virtually no cost to you.
If you have Social Jukebox ($19.99 per month) and SQ Manage ($9.99 per month), that’s a total cost of 29.98 per month. That works out to only about 10 cents per click if you follow 250 accounts per day – a fraction of the cost of Facebook Ads!
And if you’re going for it all by following 1,000 accounts, it’s just over a penny a click. Tell me where you can consistently drive traffic for that price and I’ll eat my shorts.
You can even start a free trial of Social Quant today to get a feel for how powerful the follow-first strategy is. Or, if you’re already a Social Quant customer, log in and add a new account from your Billing page on your dashboard now!
How to Set Up Multiple Twitter Accounts
First, go to the Twitter site at Twitter.com.
If you’re already signed in, click the small profile picture to open the drop down menu and click the “Log Out” link at the bottom.
Now you’ll be at the home screen where you can create a new account.
You will need to use a different email address to set up the new account. If you don’t have one, you can easily set up a new gmail account for free and use that.
And that’s it for the set up of the new account.
How to Easily Access Multiple Twitter Accounts on Mobile
Once you’ve created multiple accounts, you can easily add and access them from your mobile device.
Here are the instructions on exactly how to do it via the Twitter help site.
This is great for access on the go (which you’ll want). But for full-on management of the multiple accounts, you want something more robust on the desktop.
How to Monitor and Engage with Multiple Twitter Accounts on Desktop
Twitter only allows you to log into one account at a time in any browser. You could open different browsers and stay logged in, but there’s an easier (and better) way.
Enter one of my absolute favorite tools of all time, TweetDeck.
TweetDeck is a free (for now) platform, now owned by Twitter, that sets up columns for you to monitor and engage with Twitter. You can link all your accounts into one TweetDeck dashboard and customize the columns in a ton of ways.
Here’s what the tool looks like:
You can Tweet, Like, Retweet, and Reply from any account you have linked with ease. You can even schedule Tweets if you like.
My advice is to, at the very least, set up one column to monitor mentions of your handle and one for direct messages for each account. That way you never miss a message or Tweet sent to you and you can respond quickly from one place.
For more info on all the finer points of using TweetDeck, check out this guide: How to Use TweetDeck to Manage and Grow Your Business
Examples of Businesses Using Multiple Twitter Accounts
If you’re still here, I’ll assume you’re interested in starting at least one more Twitter account to support your business. At this point, you’re probably asking what to focus those other accounts on.
Let’s go over a few examples of big brands and smaller, personal brands and see how they do it.
First, Forbes has many Twitter accounts that support their content.
As you can see, they have a main account for the business, some broken down by topic, like tech, lifestyle, travel and video, an account for Europe, and their CEO and editor-in-chief also has a personal account. All these are Tweeting out Forbes content and I’m sure driving a ton of traffic back to their site.
Likewise, HubSpot has a main account and several for different products and services. But they also have many employees and brand ambassadors promoting their content through various Twitter accounts.
But having multiple Twitter accounts isn’t exclusive to huge brands. Smaller businesses and even personal brands do it too.
Neal Tweets content from his site, Maximize Social Business, from his personal account to supplement the content shared on the site’s Twitter account.
I highly encourage you to review those accounts and see how they are using both to prop each other up and drive tons of traffic.
So, as you can see, it’s a no-brainer to set up at least one more Twitter account for your business.
Are you ready to start up a second (or third or fourth) account now? If so, and you want Social Quant to help you grow, start a new free trial below or log in and add a new account from your Billing page on your dashboard today!
Even a solopreneur can, and probably should, have a business account and a personal account.
But businesses have even more opportunities. You can encourage employees to start their own accounts and help them grow. You’ll be getting traffic while they build a following and their personal brand. You can also set up accounts for your different departments or a particular product line.
So, over to you. Again, we think this is a slam dunk, no-brainer idea. So, what, if anything, is stopping you? We’d love to hear about it in the comments section below!