Instagress Review: How to Easily Automate Instagram

  • 5
  • December 8, 2016

Last updated: August 17, 2017

UPDATE: Sadly, Instagress has been shut down by Instagram. For those of you looking for a similar tool, we just reviewed an Instagress alternative called Popamatic. It uses real people to do the work for you and so there is no chance of Instagram putting the smack down on this service.

Click here to check out Popamatic.

popamatic review

That said, the closure of Instagress does bring up some interesting points when it comes to social media software. Remember, tools like Instagress are exactly that – tools. They can be used for good or “evil” and it’s up to you to decide which.

We think a good rule of thumb is to learn how something is done – the process – and then figure out what tasks you can assign to tools so that you can scale your efforts without adding extra time.

For instance, on Twitter and Instagram, a follow first strategy to grow your account is effective. In fact, it’s probably the best way to grow a following fast, assuming your not Justin “The Biebs” Bieber or some such celebrity.

So if you implement a follow first strategy, it makes perfect sense to use a tool to help you save time and effort. You’ll be accomplishing the exact same task and getting the same (or better) results in less time. Who can argue with that? (There’s a comment section for those who can – good luck.)

The other side of that coin is there are things that tools cannot and should not be used for on social media.

For instance, Instagress and some of the other Instagram services have the functionality to auto comment on photos. This is something that’s not a process you would do on your own. At least I hope not.

Would you take the same generic message and copy and paste it into any and every photo you come across on Instagram? Of course not! Half the time it won’t make sense and the other half it will be completely transparent that it’s not a genuine comment.

So, again, keep in mind that just because you can do something with a tool doesn’t always mean you should.


Instagress Review

instagress review

Instagram is HOT.

The platform has over 500 million active users per month.

It’s one of my favorite platforms for my fashion blog Shortofheight because of its visual appeal. To date, I have over 60,000 followers for Shortofheight on Instagram. 

Look at companies like Kapten & Son. They are dominating Instagram for their business with over 450,000 followers.

instagress review - brands on instagram

This is just one example. There are plenty more out there.

Here’s what I learned. If you want get followers on your Instagram account quickly, you need to be active. 

Of course, this can be done manually or with automation.

I’m a huge fan of doing both. After all, even if I’m asleep, I still want activity on my Instagram accounts. That’s why I recommend automating half of the tasks. That’s eight hours of activity NOT wasted. 

Automating tasks on Instagram can help grow your accounts twice as fast, maybe even more. And to do this I highly recommend using Instagress.

Instagress runs your account on autopilot 24/7, so Instagram is working for your business, even when you’re not!

In a nutshell, Instagress can follow, unfollow, like, and comment for you round the clock. These activities help you attract followers to your account even when you are asleep.

How powerful is that?

This guide is for those of you out there who are new to automation or haven’t used it very much.

This Instagress review and guide is a bit technical and a lot to take in all at once. I recommend you bookmark this post so you always have this info available.

Before you begin:

It’s a good idea to go through these tutorials from Instagress first. They will give you a better understanding on the most basic functions. 

I’ll also explain some of their features below.

To get started, always follow these two tips:

  • Tip 1: To avoid looking like a spammer, I recommend switching off COMMENTS. You should only leave comments manually because it allows you be more relevant and sincere instead of leaving general (boring) comments that don’t attract attention.

  • Tip 2: Start with SLOW automation, as we go over below. This will start you off with minimal automation. You’ll want to familiarize yourself with this automation before you scale up to make sure things go smoothly.

After you connect your Instagram account, you will have the ability to:

  • Like

  • Follow

  • Unfollow

  • Comment

My advice is to ignore ‘comment.’ You can choose any of the combinations above. I tend to pick either like only or like and follow/unfollow at the same time.

instagress review automation options

Here’s why Instagress is so effective for getting more Instagram followers for your business:

1. Targeting

Targeting and filters will probably be the two sections you’ll spend the most time on, so pay attention.

With targeting, you’ll be able to target based on

  • Tags: Based on hashtags (GOLD)

  • Locations: Specific location

  • Followers: Your followers or someone else’s followers (GOLD)

  • Following: Who you follow or another account follows

  • Likers: People who have liked users’ photos (GOLD)

  • Commenters: People who have commented on photos

instagress review - instagram automation targeting

If you want to understand these features better, just scroll over the “?” symbol on and it will give you a better understanding of what’s going on.

instagress review - likers automation targeting

It’s very handy and explains what you need to know about each feature.

I prefer to pick my targeting based on hashtags and followers, or likers and followers. 

2. Speed

You should just stick to the default and pick SLOW. If you go too fast, it may signal to Instagram that you’re automating your account – an Insta-no-no – and your account may start to seem spammy.

instagress review - instagram automation speed



3. Filters

This is the second place you’ll be spending most of your time. There’s a lot to take in here, so strap in for this part.

Here are some basic features I would pick:

  • Media age: 1 day. Doing this will select new photos that are one day old. There’s no point to interact with old photos.

  • Media type: Photos

  • Min likes: 0

  • Max likes filter: 100. What this does is pick the pic with a certain number of max likes. Go for lower numbers instead of interacting with photos with a high number of likes

  • Max followers: I tend to key in less than 3,000 followers because these users are following a smaller number of people and will engage with you more. It’s up to you to choose the number that suits your Instagram account.

instagress review - automation settings instagram

For the rest, I usually leave them at ZERO. Doing this will ignore those features. 

4. Comment

Avoid this section.

Always leave comments manually.

5. Follow

Follow cycle means the number of people you will follow before you unfollow them. I tend to pick about 1,000-2,000. This way it allows them time to follow back before you unfollow those who aren’t following you.

Also check “Don’t follow same users” and “Don’t follow private users.”

instagress review - instagram followers

6. Unfollow

Pick the same number you would pick for following. Then make sure you choose your unfollow source to be Instagress.

instagress review - instagram unfollowing

7. Tags

These are hashtags you want to target when using Instagress. Pick semi-popular hashtags.

I wouldn’t go with popular hashtags such as #OOTD, #Fashion, #Fitness, etc. because those tend to have more spam.

You want to like pictures that are genuine from people. You need to do your homework on this. The good news is, you can start with one tag and they will suggest other hashtags to include. Pick those that aren’t used too often. 

Next, add about 30 hashtags.

instagress review - instagram hashtags

8. Location

If you’re a local business on Instagram, this section is extremely important. Add the locations you want to target.

9. Usernames

These are the people you want to target. For this, I pick accounts that are semi-popular. I don’t advise targeting celebrity Instagram accounts.

For example, a proper engagement rate would be around 10%. If they have 6,000 followers with 600 likes, that’s a good signal that their Instagram account is active.

Target those pages. While they may not convert as well, the quality of likes/comments is higher.

To get the most out of this, I recommend more than ten usernames to target simultaneously.

10. Blacklist

Accounts you want to blacklist. 

11. Autostop

Using this feature will auto stop when you hit a particular action. For example:

Follow counter = 600

This means it will stop when you have followed 600 people with Instagress.

instagress review - instagram automationI tend to ignore this feature.

Last but not least is the “SCHEDULE” feature.

You can find this schedule feature right at the top. It’s a tad hard to locate if you don’t know where to look.

instagress review - instagram activity

This is a very important feature because it allows you to ‘pause’ your activity.

If you do both manual and automation, switch your Intagress to pause when you’ll be using it manually. Here’s an example below. 

instagress review - instagram schedule

Even if you automate the entire process, choose a few random hours to ‘rest’. That way in Instagram eyes, you’ll look more human compared to a bot that will like, follow, unfollow a certain number of people.

Summing up:

As I mentioned, I’m a huge fan of both manual and automated activity when using Instagram for business. I’ve seen great results from them growing multiple accounts from scratch to over 60,000 followers.

I do recommend you use Instagress with caution. Do not push it, especially if your account is fairly new. Always use it on a backup account before using it on your main account to get a feel for the best way to use this awesome tool.

So what do you think? Have you used Instagress before? Will you now armed with all these killer tactics? Let me know in the comments section!

instagress review infographic

Author Aaron Lee

Aaron has been writing and sharing social media tips on since 2010. He's also written for websites such as TNW, Success, Social Media Examiner, Mashable & many more. He recently started , a fashion blog for short men.

More posts by Aaron Lee
  • Great post!

    • Thanks, Kenneth! Glad you enjoyed it 🙂 – have you used Instagress before?

  • pranita deshpande

    Thanks for the post, nice information.

    • Hey Pranita, glad you liked it! Do you do much marketing for your business on Instagram?

  • Great post. As always thanks for bringing insight to us!
    I’ve been wondering about Instagress as a tool and if it was effective, so this was great timing.

    One thing that is still a question for me is their odd pricing structure.

    When you are buying days, do you know if you’re buying days of system access?
    Or, are you buying time for a specific activity?

    • Hello Steph,

      So glad you found this blog post useful.

      When you’re buying for days, you’re buying for time for a specific activity.

      So if you have 3 days, and you decide to stop your activity after 24 hours, you’ll have the remaining 48 hours to continue any time.

  • That’s very informative article and already shared it! I like the fact that your blog always provides verified solutions. I appreciate it. Keep going :)) Cheers!

    • Thanks Magdalena! We try hard to consistently provide valuable posts so comments like this mean the world! Cheers!

  • ThemaTon

    Thanks for the introduction Aaron!
    Seems like a winner full with advanced options that need to be explored.

  • Christin Weir

    Great post! I just started using Instagress. How long do you recommend I should use SLOW speed? Also, do you ever use the HIGH speed? Thanks!

    • Hi Christin,

      Good question. Start slow for a week or two. If nothing happens. Slowly move to normal then high.

      Yes, I do use the high settings. I’m actually on high settings as we speak. I started with slow first.

      • Christin Weir


  • Hunter M

    Awesome post. Thank you for sharing this, it is by far the most helpful thing I found on how to use Instagress.

    • Hey Hunter! That’s awesome – we love to hear that! Good luck with your Instagram 🙂

  • Christine Oser

    Loved the valuable tips in this post! I’m definitely going to give Instagress a shot! Thank you!

  • Sergei Maltchenko

    awesome post.. at what point you will switch from SLOW to NORMAL and than FAST? Number of followers, posts, days??

  • Lucy Liu

    I have been usinng 14 days free trial of and it is awesome + compared to similar software on the market it is very competitive starting at $2.99 per month. Plus you can schedule posts with InstaJool a feature which Instagress didn’t offer.