You may have heard the term Twitter Cards thrown around, but do you know what they are? Well, have you noticed that some Tweets have an image with a title and caption that can be clicked?
That’s a Twitter Card. Specifically, a Twitter Website Card.
Today, I’ll detail two methods you can use to create these kinds of Tweets to start driving more traffic back to your website from Twitter.
Creating Twitter Cards FOR FREE with the Ad Platform
One easy and free way to create Twitter website cards is through the Twitter Ads Platform. You will have to create an Ads account and enter credit card information. BUT, you won’t ever have to run or pay for an ad.
Setting Up the Twitter Ads Account
Start by accessing the Twitter Ads platform by clicking your small profile pic to access the drop down menu and choose Twitter ads:
If you haven’t set up an Ads account yet, you’re sent to a screen where you choose between Promote Mode or Twitter Ads – choose Twitter Ads. Next, choose your country and timezone.
Then, you’ll see a page with campaign objectives. Don’t choose one. Instead, look in the top right of the screen and go to the drop down menu by clicking your name. From there, choose the “Add new payment method” option.
Once you’ve added your credit card, you’ll be able to access the Creatives section to start creating your Twitter Website Cards.
Creating Twitter Website Cards
Look to the top left of the Ads platform screen and click the Creatives drop down and select the Cards option.
Next, click the blue Create Card button and choose the Website Card option.
You’re now prompted to select an image (use one with a 1:19 : 1 ratio to avoid any cropping), enter a headline, the URL you want the visitor to go to when they click, and name the image.
When you’re done, your form should look something like this:
Click the blue Create button and now you’re ready to create and send out a Tweet with the Website Card attached.
Tweeting Out a Twitter Website Card
Once you create the card, you’re taken to the Cards library page. Hover over the card you just made and click the Tweet icon:
Now, just write your Tweet, uncheck the “Promoted-only” box and schedule or Tweet it out.
The finished product for the example above looks like this in the Twitter feed:
Since the image and description are clickable, you don’t have to include the link in the body of the Tweet. However, I suggest that you do anyway because many people are conditioned to look for links in Tweets.
And now this Card will be saved in your library in the Ads account. So, you can come back and create new Tweets with different copy whenever you like.
Now, let’s take a look at another way you can create shareable Twitter Website Cards on your blog posts.
Creating Twitter Cards with a WordPress Plugin
One easy way to create a Twitter website card if you have a WordPress site is with a plug in. Here at Social Quant, we use Social Warfare and it works great to create Twitter cards with a pre-populated Tweet others can share with just a click.
When you install Social Warfare on your site, you’ll see the interface to set up your social sharing at the bottom of the page where you compose your post.
Here’s what that looks like and what the fields do to create a Twitter card with a clickable image.
The “Social Media Image” will be the clickable image in the Tweet. Then the three fields on the right will set the Card headline, Card description, and the Tweet copy.
The finished product with the above settings looks like this:
— David Boutin (@dmboutin) January 24, 2018
As you can see, create a Twitter card with Social Warfare actually gives you a description in the Card that you don’t get when creating in the Ads platform.
Now, you can just go to your own blog and click the Tweet share option from the plugin, adjust the Tweet copy if you want, and Tweet it out whenever you like.
Pretty nifty, huh?
As you can see, it’s easy to create a Twitter Website Card with a clickable image, headline, and description.
It’s an awesome way to include more information in your Tweets and some extra clicks with a hyperlinked image.
So, are you excited to create some Twitter Website Cards? I’d love to hear from you in the comments section with your ideas on how to use these to drive more traffic from Twitter!