I have an Android phone and just discovered Periscope for myself over the last ten days.
At first I’ll be honest I was very nervous about the multi-tasking aspect of doing a LIVE Periscope but after awhile it became slightly addictive and super fun.
Periscope launched late March for IOS users and Periscope launched for Android at the end of May. So this new social media platform is at the very beginning of what I think is going to be a fabulous marketing resource.
Wikipedia describes Periscope as a live video streaming app for iOS and Android devices, developed by Kayvon Beykpour and Joe Bernstein. The startup behind the app was purchased by Twitter for a reported $100 million in March 2015.
But can Periscope work for small businesses?
The answer quite simply is A-B-S-O-L-U-T-E-L-Y!
Here are my tried and tested tips for those people and small businesses that are new on how to use Periscope:
1. Have a Bio That Stands Out
You’ve heard it be said before (hopefully) but if you haven’t you need to know that your bio matters.
People need to be able to know who you are and since they may not know you from a hill of beans, literally, you need to convey to them who you are with a shining bio.
Brevity is key, but you want to include what you do from the perspective of how you help others and I always like to see people include something personal.
What makes you stand out from the crowd? Maybe it is a personal hobby or interest or something that is core to who you are. Be that person and let those on Periscope see it in your bio similar to a Twitter bio.
2. Be Specific In your Title
Titles matter and I’ve seen really poor titles and I’ve seen great titles.
For the purpose of Periscope for business, you want to let people know exactly what they could expect to learn while being on your Periscope. For example, I did a Periscope for Twitter Lists so I made sure to be clear in the title and of course, I added some emojis as well to help my title stand out.
The clearer you are with your title will assure your ideal target client-base are the ones joining your stream.
EXTRA TIP: When you are listening and watching a Periscope on an Android phone, you can SHARE the BROADCAST. You have two options: Share with specific people or you can share with all your followers.
3. Greet Your Audience with a Cheerful Upbeat Voice
When you start your Periscope, and click the START BROADCAST button, everyone will see live what you have your phone camera pointing towards.
Start your Periscope off with a great tone by being clear in your voice, loud enough for everyone to hear you and with a ‘Hello, Welcome to the Scope today! We’ll be talking about….”!
Even if you wait about a minute before you dive into the topic, those first couple seconds on the scope are very important because that is where you are making a first impression.
4. Have an Opening Screen View That Makes People Smile
Once you hit START BROADCAST viewers will see immediately what you have your camera phone pointing towards.
One strategy is to have it pointing towards either your website on your computer, a screenshot of your brand, outdoor scenery nearby or at something that may be eye catching and fun.
Today for example I saw that Sue B. Zimmerman had the screen pointing towards her computer screen of an Instagram photo. It definitely made me smile and can capture the attention of those coming onto your scope.
You want to think of it as a way of getting and holding people’s attention and creating a great first impression.
Then after you have the camera angled how you want, it is then recommended that you switch the camera view by double tapping your screen and it will switch and your face will be the feature of the scope.
Did I mention to smile?
5. Brief Intro at the Beginning of Yourself
Once you have said hello to the audience begin personally saying Hi to people as they join the scope.
Then you can give a brief overview of what you will be sharing and it will help build the anticipation of what everyone is going to see you do or discuss.
Whether it is your first scope or your 150th scope, it is always a great practice to say who you are and mention your business.
Remember that you can use Periscope to do all types of things.
Here are some Popular Examples of Uses for Periscope
‘How To’ Style
Behind the Scenes
Sharing Helpful Tips and Tricks
Q&A Style of a Topic Related to your Business