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How to Post GIFs on Twitter

  • 4
  • August 19, 2015

Its been over a year since Twitter allowed users the ability to post GIFs to its platform.How to post GIFS to Twitter

However, many people still don’t take advantage of the opportunity to do so or even know how, for that matter.

In this article, I explore why there IS value in posting GIFs and how to post GIFs on Twitter (and where you can go to find them in the first place).

What is a GIF?

A GIF is an image file that is compressed to reduce the file size without degrading the visual quality.

A single image has the ability to reference its own palette of up to 256 different colors.

What makes GIFS especially fun, however, is that they support animation (they actually allow a separate palette of up to 256 colors for EACH frame).

Why does it matter?

According to a study by Buffer, when Twitter began to allow inline images (that didn’t need to be clicked on to be viewed), those tweets began to receive 18% more clicks, 89% more favorites and 150% more retweets.

It stands to reason, then, that if those images were animated they would receive just as much, if not more, attention from users.

While animated GIFS are just another option available as you’re creating visual content for your Twitter account, they present the opportunity to highlight products in a different, unique way and humanize your brand by showing some humor.

How to post GIFs on Twitter?

1. Find or create a GIF to post

The best option for finding GIFs to post to Twitter is to look on Giphy.

This site allows you to perform keywords searches to find the right animation for your tweet.

via GIPHY

You can either share them directly to Twitter, grab the image link or download the image directly.

However, to get the most of these animated images I recommend downloading them directly to your computer. If you don’t, they wont appear as an inline image (in other words, your followers will have to click on a link to actually view the image which means it won’t get as much notice in the newsfeed).

You can also create your own GIFs.posting gifs on twitter

The free service GIFSoup allows you to create animated GIFS from YouTube videos.

If you want to turn quotes (or even your tip series) into an animated GIF, I recommend the app Legend.

Lastly, another option for finding really cool GIFs is to simply go to Google and type in what type of image you are looking for and add GIF to the end.

So for instance if you were looking for “Funny Cat” type in “Funny Cat GIFs”.

2. Compose a tweet

Posting a GIF to Twitter follows the same process that you would use for composing any other tweet.

Click the Tweet button on Twitter and then click on Add Photo. From there you just need to navigate to the image you want to post.

3. Post your GIF

Once you locate the GIF, post away!

In the event that the image is too large (its happened to me before), you may have to find a new one. Also take note that you can only upload a single GIF at a time.

Use the images to share humor, inspire, or just emphasize your message. In many cases, these images have nothing to do with the brand, itself, but instead are used to convey the company culture and inject some personality into your brand.

Best Practices for Animated GIFS

If you’re going to use animated GIFS on Twitter, you should treat them as you would any other marketing tactic: establish goals, test to see how they perform, and fit them into the rest of your Twitter content.

Will you be using them to promote products, increase brand awareness, humanize your brand or get more clicks through to your website? Maybe like this:

728-x-90-Social-Quant-Leaderboard-GIF-1

Choose GIFS that reflect those goals and promote a call to action.

This strategy will not only¬†increase your Twitter followers, but it’ll be far more effective (and will make your tweets far more measurable) than if you just start blindly tweeting GIFs.

Are you using GIFS on Twitter yet? If so, tag us in your next Tweet with a GIF (@theSocialQuant), as we’d love to see see your creativity and share it with our followers.

Author Sheena White

Sheena White is a copywriter and social media strategist who helps clients rock their sales copy in order to increase conversions. She also has a copywriting course where she teaches entrepreneurs the strategies they need to write great sales copy.

More posts by Sheena White
  • Ahh finally an easy to follow breakdown. I was wondering why my GIFs would never appear as an inline image! I guess I was just being too lazy to download them. =P

  • MichealN

    This is a great, simple guide, Ms. White! Thank you!
    I wonder, how to animate text or images without apple apps? I have android phones.
    Even better, on the desktop, since thi is where i have been storing my gifs, on your great advice from this article. This is the one major thing I wish to learn for my twitter gif use. I’ll keep searching.
    Thanks again!

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