Its been over a year since Twitter allowed users the ability to post GIFs to its platform.
However, many people still don’t take advantage of the opportunity to do so or even know how, for that matter.
In this article, I explore why there IS value in posting GIFs and how to post GIFs on Twitter (and where you can go to find them in the first place).
What is a GIF?
A GIF is an image file that is compressed to reduce the file size without degrading the visual quality.
A single image has the ability to reference its own palette of up to 256 different colors.
What makes GIFS especially fun, however, is that they support animation (they actually allow a separate palette of up to 256 colors for EACH frame).
Why does it matter?
According to a study by Buffer, when Twitter began to allow inline images (that didn’t need to be clicked on to be viewed), those tweets began to receive 18% more clicks, 89% more favorites and 150% more retweets.
It stands to reason, then, that if those images were animated they would receive just as much, if not more, attention from users.
While animated GIFS are just another option available as you’re creating visual content for your Twitter account, they present the opportunity to highlight products in a different, unique way and humanize your brand by showing some humor.
How to post GIFs on Twitter?
1. Find or create a GIF to post
The best option for finding GIFs to post to Twitter is to look on Giphy.
This site allows you to perform keywords searches to find the right animation for your tweet.
You can either share them directly to Twitter, grab the image link or download the image directly.
However, to get the most of these animated images I recommend downloading them directly to your computer. If you don’t, they wont appear as an inline image (in other words, your followers will have to click on a link to actually view the image which means it won’t get as much notice in the newsfeed).
You can also create your own GIFs.
The free service GIFSoup allows you to create animated GIFS from YouTube videos.
If you want to turn quotes (or even your tip series) into an animated GIF, I recommend the app Legend.
Lastly, another option for finding really cool GIFs is to simply go to Google and type in what type of image you are looking for and add GIF to the end.
So for instance if you were looking for “Funny Cat” type in “Funny Cat GIFs”.
2. Compose a tweet
Posting a GIF to Twitter follows the same process that you would use for composing any other tweet.
Click the Tweet button on Twitter and then click on Add Photo. From there you just need to navigate to the image you want to post.
3. Post your GIF
Once you locate the GIF, post away!
In the event that the image is too large (its happened to me before), you may have to find a new one. Also take note that you can only upload a single GIF at a time.
Use the images to share humor, inspire, or just emphasize your message. In many cases, these images have nothing to do with the brand, itself, but instead are used to convey the company culture and inject some personality into your brand.
? Mike Kawula ? (@MikeKawula) August 17, 2015