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How to Pin a Tweet and Why You Absolutely Should

  • 10
  • May 27, 2016

how to pin a tweet FI

Learning how to pin a Tweet is without a doubt the easiest thing you can do to improve your Twitter strategy. It’s also probably the single biggest improvement you can make to your Twitter strategy.

It’s just this simple: if you want to get clicks through to your content on Twitter, a great pinned Tweet is your best opportunity. I’ll get to why in just a moment – plus a bonus hack most people don’t know about.

But first, you came here to learn how to pin a Tweet – so let’s do it.

How to Pin a Tweet

For those of you who like to kick back and watch, Mike Kawula – CEO here at Social Quant – put together this “how to pin a Tweet” video that covers pretty much everything in this post:

Or if you prefer reading – like me – come on and read on…

Pick any Tweet and click those three dots off to the right to open a drop down menu.

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Select “Pin to your profile page.”

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Click here to subscribe
Click the Pin button.

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Seriously, that’s it.

But the fun has just begun.

Why You Absolutely Should Have a Great Pinned Tweet

So now that you know how to pin a tweet, let me tell you why you should.

Whenever someone visits your profile page – which will be a lot if you’re active on Twitter – they look at three things.

The first is your cover photo. Make sure it is eye-catching and relevant to your business.

The second is your bio. A good bio should be concise and informative. Your bio is your Twitter elevator pitch. It’s your best opportunity to let people know what you’re all about and why they should connect with you.

The third will be your last few Tweets, starting from the top. And this is why having an awesome pinned Tweet is so, so important.

We know for a fact, based on our own experience and that of others, the link in your pinned Tweet will outperform even the link in your bio.

Check out the pinned Tweet on the Social Quant Twitter profile:

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First of all, the engagement speaks for itself.

But the best part – that pinned Tweet is a traffic driving machine set on autopilot. Want proof?

Do you know you can take any bit.ly link, copy and paste into a browser, and add a + to the end to see the stats of the link? It’s true!

Let’s take a look the stats for this link:

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Almost 7,000 clicks on that link, just from pinning it to the top of our profile page. Starting to see the power of the pinned Tweet?

A Hack for Swapping Pinned Tweets In and Out

As promised in the introduction, here’s your bonus hack for managing pinned Tweets.

You will definitely want to swap out your pinned Tweet from time to time. You may have a special event to promote, a new blog post to share, or you may just want to keep things fresh.

But you may also want to bring back previously successful pinned Tweets. So how on Earth are you going to find a specific Tweet in your sea of a Twitter stream?!

There’s an easy way to keep track of them.

Before you swap out a pinned Tweet you’ll want to repin later, click on the date.

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This will bring up the Tweet on its own page with its own unique URL:

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Copy the URL, put it in a Excel doc or swipe file– anywhere you can find it later. When you’re ready to repin it, paste the URL into a browser and you can click the three dots and pin it again.

The answer is because by repinning the older Tweets you keep the engagement you’ve already earned. All those Retweets and Likes are social proof and social proof is POWERFUL.

You’ll notice that when  you first pin a new Tweet, it will gradually pick up steam with engagement as the social proof builds up. People seeing lots of Retweets lead to even more Retweets. Again, the older Tweets already have this social proof built in so you won’t be starting from scratch.

Well, that about covers it. Good luck and happy pinning.

 

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Author David Boutin

David is the Social Quant content Gatekeeper AND Keymaster, as well as a customer relations specialist.Follow and Connect with David on Twitter. 

More posts by David Boutin
  • Sinea

    Love your tip on how to find older pinned tweets! I will be using this one from now on!

    • Thanks, Sinea! Glad you found a helpful tip in here and thanks so much for visiting Social Quant! 🙂

  • Paul Bengtsson

    This was a very valuable tips. And it’s nice to reuse the good stuff.

    • Thanks Paul! Glad you liked the post! Are you using a pinned Tweet now? How’s it working out for you?

  • Cool tips!! Just in time. Thanks for that.

    • Happy to hear you got some value from the post! Do you have a Tweet pinned now? 🙂

      • Oh yes, just put one up 🙂

        • Just saw it, looks great! If you want some targeted followers to see it to, think about giving our free trial a whirl! 🙂 Cheers!

  • Great tips David. Thanks for sharing 🙂

    • Thanks Mickey, just took a look at your pinned Tweet. Visually very appealing but I’d add a CTA to drive people somewhere too 🙂 Thanks for reading and commenting!

  • Thank you so much for this amazing bucket of nuggets of gold! I will definitely put it to work.

    • Hey Josh! Thanks for the kind words! This really is an amazingly effective little trick – good luck and wishing you lots of success!

  • James Gunn

    It’s not offering the option to pin my tweet

    • That’s strange. What do you see when you click the three dots on the bottom of your tweet?

  • claireify

    Bravo. Well done!

    • Thanks! Glad you liked the post 🙂 – so do you have a pinned Tweet now?

  • Wow this makes so much sense! Thanks for the tip!

    • Welcome! Glad you found value in the post! Did you pin a tweet yet? 🙂

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“Since we started using Social Quant on our Twitter profile, our follower count has skyrocketed 40% in 40 days!! And most importantly, engagement on our tweets has risen by the same amount — which means Social Quant is finding exactly the right followers for our brand.”
— Andrew Warner, Mixergy
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“Since we started using Social Quant on our Twitter profile, our follower count has skyrocketed 40% in 40 days!! And most importantly, engagement on our tweets has risen by the same amount — which means Social Quant is finding exactly the right followers for our brand.”
— Andrew Warner, Mixergy