Learning how to pin a Tweet is without a doubt the easiest thing you can do to improve your Twitter strategy. It’s also probably the single biggest improvement you can make to your Twitter strategy.
It’s just this simple: if you want to get clicks through to your content on Twitter, a great pinned Tweet is your best opportunity. I’ll get to why in just a moment – plus a bonus hack most people don’t know about.
But first, you came here to learn how to pin a Tweet – so let’s do it.
How to Pin a Tweet
For those of you who like to kick back and watch, Mike Kawula – CEO here at Social Quant – put together this “how to pin a Tweet” video that covers pretty much everything in this post:
Or if you prefer reading – like me – come on and read on…
Pick any Tweet and click the down arrow in the top right to open a drop down menu. Then, select “Pin to your profile page.”
Click the Pin button.
Seriously, that’s it.
But the fun has just begun.
Why You Absolutely Should Have a Great Pinned Tweet
So now that you know how to pin a tweet, let me tell you why you should.
Whenever someone visits your profile page – which will be a lot if you’re active on Twitter – they look at three things.
The first is your cover photo. Make sure it is eye-catching and relevant to your business.
The second is your bio. A good bio should be concise and informative. Your bio is your Twitter elevator pitch. It’s your best opportunity to let people know what you’re all about and why they should connect with you.
The third will be your last few Tweets, starting from the top. And this is why having an awesome pinned Tweet is so, so important.
We know for a fact, based on our own experience and that of others, the link in your pinned Tweet will outperform even the link in your bio.
Check out the pinned Tweet on the Social Quant Twitter profile:
First of all, the engagement speaks for itself.
But the best part – that pinned Tweet is a traffic driving machine set on autopilot. Want proof?
Do you know you can take any bit.ly link, copy and paste into a browser, and add a + to the end to see the stats of the link? It’s true!
Let’s take a look the stats for this link:
Almost 7,000 clicks on that link, just from pinning it to the top of our profile page. Starting to see the power of the pinned Tweet?
A Hack for Swapping Pinned Tweets In and Out
As promised in the introduction, here’s your bonus hack for managing pinned Tweets.
You will definitely want to swap out your pinned Tweet from time to time. You may have a special event to promote, a new blog post to share, or you may just want to keep things fresh.
But you may also want to bring back previously successful pinned Tweets. So how on Earth are you going to find a specific Tweet in your sea of a Twitter stream?!
There’s an easy way to keep track of them.
Before you swap out a pinned Tweet you’ll want to repin later, click on the date.
This will bring up the Tweet on its own page with its own unique URL:
Copy the URL, put it in a Excel doc or swipe file– anywhere you can find it later. When you’re ready to repin it, paste the URL into a browser and you can click the three dots and pin it again.
The answer is because by repinning the older Tweets you keep the engagement you’ve already earned. All those Retweets and Likes are social proof and social proof is POWERFUL.
You’ll notice that when you first pin a new Tweet, it will gradually pick up steam with engagement as the social proof builds up. People seeing lots of Retweets lead to even more Retweets. Again, the older Tweets already have this social proof built in so you won’t be starting from scratch.
Well, that about covers it. Good luck and happy pinning.