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How to Market On Twitter Like a King

  • 1
  • December 16, 2014

 

Here are 5 ways for you to start using Twitter to market your business.

 

1. Use Twitter Lists

Twitter lists are very powerful.

As your following grows, using the list feature is crucial. Twitter lists are a way for you to group Twitter users together. You may choose to create your lists or subscribe to others lists or both.

If you’re unsure how to create a Twitter list you can learn how right now.  Quick tip on naming your Twitter list, be creative. List can show up in Google Search so name your list for keywords pertinent to your business or service.

With lists you’ll want to do 2 things:

    – add people to a list. They call it Social Media for a reason. People like to be included and will appreciate the recognition of being added to a list.

    – follow other people’s Twitter lists (particularly your competitors).

Following other lists is an excellent way to do market research and gather information rapidly.

 

2. Use Twitter Search

Use the Twitter search tool regularly.

The search function on Twitter is one of the most powerful features of Twitter.

Using the Twitter search function, you’re able to search Twitter in real time for conversations going on around:

 

  • Location (City, State or even Zip-Code)
  • Keywords
  • Phrases
  • Hashtags
  • Dates
  • User Accounts

With 500 million tweets sent every day, it’s certain that your prospects are on Twitter asking questions, making comments or asking for help – help that you could give to maximize your visibility while providing value at the same time.  With Twitter advanced search, you can zero in on live conversations and engage with people in real-time.

Examples:

 

    • Realtors can find conversations about people looking to move locally.
    • Gyms can find conversations about people looking to work out.
    • Restaurants can join in on conversations of people looking to eat out.
    • Website designers can find people looking for a new website.
    • Lawyers can find people who have just in an accident are in need of legal help.

Use your imagination and jump on Twitter Advanced Search today!

 

3. Trend is your Friend

Similar to Google Plus Explore or LinkedIn Pulse, Twitter tells you what conversations are trending live on Twitter currently.  These trending topics are located on the left side of your Twitter profile.Consider either joining in on a valuable trending discussion to stay active in the feed or consider using some of the trending Hashtags in your Tweets.  Doing so will get you massively engaged with others and if it’s a hashtag around your niche, you can build amazing relationships.

 

4) Follow the Who’s Who

Find the top influencers in your local area or niche.  These are the important people to follow and engage with. This will further expose your Twitter account, build your followers faster, and more importantly, help your brand. You can use an excellent free tool like Topsy to find the influencers in your business niche.

 

5) Engage, Engage, Engage

We’ve saved the most obvious and best, for last.  Engage with your followers regularly.  Remember Twitter is moving fast and unless you’re out engaging, you won’t benefit

from this amazing Social Media platform.

Make sure to regularly reach out and engage with:

 

  • Influencers
  • Those Retweeting you
  • Those favoriting your Tweets
  • New Followers

 

Consider using Commun.it to better manage your Twitter relationships.

This free tool allows you to manage profiles, find your most engaged followers, build and manage your relationships, as well as many other great features.

 

Conclusion

These 5 tips will help you become the King or Queen of Twitter and they’re easy to implement.

  • Use Twitter Lists
  • Use Twitter Search
  • Trend is your Friend
  • Follow the Who’s Who
  • Engage, Engage, Engage

 

Social Quant will build you a large, very specific niche Twitter following, but the real magic for creating business happens when you consistently implement these 5 strategies on how to market on Twitter like a king.

Author Mike Kawula

Mike Kawula is the CEO of Social Media startup Social Quant, a top ranked Twitter tool by HubSpot that helps you find the most relevant followers on Twitter that will interact with your business.Michael is an entrepreneur whose last 2 businesses each hit 7 figures in under 3 years with his most recent being ranked the 144th fastest growing company by Inc. Magazine in 2012. He’s an author, has been interviewed on CNN, interviewed by Anthony Robbins and featured in over 100 publications over the last few years.Michael has been an entrepreneur since 9/10/2001, has a strong passion for marketing, startups, his family and the Florida beaches.

More posts by Mike Kawula
  • Owen Soba

    .

  • Jomamel

    Great piece. I enjoyed it. And I will integrate these ideas into our Twitter Management System.

    • That’s awesome Jomamel and Thanks for visiting! Wishing you AWESOME success on Twitter 🙂

  • Jomamel

    Great piece. I enjoyed it. And I will integrate these ideas into our Twitter Management System.

    • That’s awesome Jomamel and Thanks for visiting! Wishing you AWESOME success on Twitter 🙂

  • bocadave222

    thanks

  • bocadave222

    thanks

  • Ginger Marie Cleland

    Thanks so much. I am brand new to the Twitter World and being able to utilize these 5 KEYS I know will help me immensely. Thank you again. I am believing that #MyOil-YLife is going to really jump!!

    • That’s awesome Ginger. Twitter is our largest driver of traffic and signups for our service. It truly has been a great part of our startups success. The more you connect with the right quality followers the more you’ll see engagement increase for you and ultimately more business. Let us know if you have any questions and see you on Twitter 🙂

  • Ginger Marie Cleland

    Thanks so much. I am brand new to the Twitter World and being able to utilize these 5 KEYS I know will help me immensely. Thank you again. I am believing that #MyOil-YLife is going to really jump!!

    • That’s awesome Ginger. Twitter is our largest driver of traffic and signups for our service. It truly has been a great part of our startups success. The more you connect with the right quality followers the more you’ll see engagement increase for you and ultimately more business. Let us know if you have any questions and see you on Twitter 🙂

  • actionmoviefreak

    Wouldn’t it be nice to be able to tweet to a list. When will start allowing that . . .

    • Interesting thought. You can run targeted ads, but only Tweeting to certain people, interesting.

  • actionmoviefreak

    Wouldn’t it be nice to be able to tweet to a list. When will start allowing that . . .

    • Interesting thought. You can run targeted ads, but only Tweeting to certain people, interesting.

  • Top Domain Names

    Thank you, Mike, for sharing these practical and useful tips.

  • Top Domain Names

    Thank you, Mike, for sharing these practical and useful tips.

  • Sajid Khan

    Awosome!

  • Sajid Khan

    Awosome!

  • It does look like a service I’d want to sign up for, but unfortunately, I won’t give out my access credentials.

    • We understand Glade and appreciate you visiting Social Quant. Happy Holidays

  • It does look like a service I’d want to sign up for, but unfortunately, I won’t give out my access credentials.

    • We understand Glade and appreciate you visiting Social Quant. Happy Holidays

  • Mita

    This is so funny. You guys in this social media world make me laugh so bad… I recently watched a training course from Kim Garst where she revealed her top Twitter growth software and I can tell you that it wasn’t Social Quant. It was your direct competitor that I won’t mention here simply because I like the guys at SQ and think they have a better concept..

  • Hi Mike – Thanks for these 5 gems! Excited to try them out!

    • Glad you found the post helpful! Thanks for visiting us here at Social Quant 🙂

  • Great advice which is presently working well for my own Twitter account. To my knowledge Topsy no longer exists. Do you have a recommendation for what should be used instead of that service? What about FollowerWonk?

  • Great post dear, I am impressed to read your article, We have learn more and more how to use twitter to connect the people…

    • Hi Ami! Glad you found value in the post and thanks for visiting Social Quant 🙂

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“Since we started using Social Quant on our Twitter profile, our follower count has skyrocketed 40% in 40 days!! And most importantly, engagement on our tweets has risen by the same amount — which means Social Quant is finding exactly the right followers for our brand.”
— Andrew Warner, Mixergy