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How to Get More Views on LinkedIn: A Super Easy Hack

  • 5
  • June 22, 2017

get more views on linkedin

What if I said you can quintuple (or more) views on your LinkedIn posts by simply NOT doing two things anymore? Well, I’m saying it.

Keep reading for a stupid easy hack to get tons more views on your LinkedIn posts.

Real quick, I gotta give a shout out to Josh Fechter, who featured this in the Badass Marketers and Founders Facebook group. If you’re not familiar with the group, it’s filled with awesome marketing hacks. I highly recommend checking it out.

Ready for the hack? Let’s get to it!

A LinkedIn Hack for More Post Views

Josh states in the Facebook post that he’s not the only one to notice that this hack works. In fact, it’s detailed quite nicely by Guy Kawasaki in one of his LinkedIn posts.

Guy does an excellent job of explaining the hack so I’ll let him break down the nuts and bolts of how it works:

how to get more linkedin views

Again, it’s just two things to stop doing that will drive more views to your LinkedIn posts: don’t include an image and don’t include a link (put it in the first comment).

But wait, what?!

via GIPHY

Pretty much anyone who gives advice on social media marketing tells you posts with images get more engagement versus those without.

And, of course, having the link where it’s easier to click will lead to more traffic, right? In this case, maybe not.

To quote Mark Twain, “It’s not what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.”

Now I’m not saying you should stop including images and start burying links in comments on all your social media posts – far from it!

But this tactic shows – in this instance on LinkedIn – you’re better off without an image. In fact, as much as 3-5 times better off when it comes to views.

Want 3-5X more views on LinkedIn posts? Here's how ==> http://bit.ly/li-hack #SocialMediaMarketingClick To Tweet

My LinkedIn Views Experiment

I didn’t see where Guy Kawasaki tested a post with an image versus one without, so I did it myself.

I’m pretty much the polar opposite of Guy on LinkedIn – meaning I’m a super nobody with my sad little audience of 572 followers. So, it should be telling if this works for me.

I first posted a link on a Thursday afternoon and removed image. Here are the views after one day:

more linkedin views without image

102 views out of my 572 followers. I’m not well-versed in LinkedIn analytics, but that seems pretty solid to me.

On the following Tuesday afternoon, I posted the exact same thing but left the image there:

less linkedin views with image

11 views this time. Definitely seems there’s something to this hack, right?

Also, in a way, my experiment is more telling than Guy’s because engagement cannot be a factor in the views (since neither of my posts got any likes or comments).

So, what gives? Why does this hack work? The truth is, we can never know for sure unless we learn to code an algorithm and get hired on at LinkedIn.

What We Know About Social Media Algorithms

What we do know for sure is that social media sites like LinkedIn and Facebook run on algorithms that control how many people (and which ones) see any given post.

How many times have you heard people proclaiming that organic reach is dead for most small business Facebook pages? Well, it is…and algorithms are the cause of death.

via GIPHY

It makes perfect sense. Social media networks are businesses and users are their customers. They want to serve up the best possible product.

Think about it this way: How many Facebook business pages have you liked on a whim or as a favor to a friend or family member? If you’re anything like me, it’s a lot.

When you’re done with this post, try a little experiment. Go to Facebook and see how many business pages you’ve “liked.” You can find the list on the left sidebar of your home feed.

linkedin views

Now, look on your timeline and try to find a post from one of those pages. You might find a couple, but I’m betting not many.

It’s not that those pages aren’t posting. It’s that Facebook won’t show them to you.

If they showed you every post from every business page you “like,” your Facebook feed would be a hot mess of crap you really don’t want to see.

How Social Media Algorithms Work

So how do social media algorithms decide which posts you’ll see?

One way is to use signals from other users. When a post starts to get engagement, the algorithm will push it out to more people. As more people see it and they engage, it goes to more people, and so on and so on.

via GIPHY

In the best cases, this is how a post goes viral. Yes, part of the virality is from people sharing. But it’s amplified because the network is pushing it to a bigger audience based on the high levels of engagement.

Occasionally, we can pick up when a certain type of post seems to be generating more reach simply because of the type of post it is – or what it does or does not include.

A few years ago, everybody was talking about how text-only posts on Facebook were performing better than other types of updates. More recently, Facebook seems to be all about native video and giving those posts more organic reach.

In this case, LinkedIn may be favoring posts without images because those have become associated with spammy, self-promotional updates.

Likewise, they may favor post without links going away from LinkedIn because they want people to stay on the platform.

Again, all the evidence for this is anecdotal since we can never be sure how the algorithm works. But, as you can see, that evidence is extremely convincing.

The Takeaway

The big takeaway here is not the LinkedIn “hack.” It’s awesome and I encourage you to take advantage of it for as long as it produces results.

But the real lesson is to keep experimenting with new techniques in social media marketing to see what’s working now. Algorithms change. If you pay attention and ride the wave of what’s working now, you’re one step ahead of the competition.

Now over to you! For those of you that give this hack a try – and I hope that’s everyone – I’d love to hear about your results in the comments section below.

how to get more views on linkedin pinterest

 

 

 

Author David Boutin

David is the Social Quant content Gatekeeper AND Keymaster, as well as a customer relations specialist.Follow and Connect with David on Twitter. 

More posts by David Boutin
  • Amitabh Songara

    Hi David, Thanks for sharing this. Nowadays Guy Kawasaki is the man with LinkedIn hacks.
    I am also part of BAMF, Josh has created an awesomely insightful group and his posts has given so much knowledge and ways to push my limits.

    • Hi Amitabh, indeed, both Guy K. and the BAMF group are on fire with hacks! Thanks for reading and commenting!

  • John JB Russell

    Great tips and the takeaway is right – if you’re not up to date, you snooze and you lose. Worth a try and am sure it’ll work!

    • Hey John! Thanks for reading and commenting 🙂

      Let us know how it works for you. Cheers!

  • SWBmedia

    David, thanks for confirming something I’m certain we’ve all suspected in working with clients and their social profiles! It makes complete sense that a post sans link or photo would do better, as all of these sites are intended to be “social” media. And contrary to how businesses and professionals would like to use them – strictly as promotional platforms, fans/followers are real people who want to hear from real people – not your site/blog/promotional page. Hard to convince them of it – this will definitely help!

    • Ah, those pesky clients! JK haha! But it can be a challenge to convince them of what’s best for them.

      Anyway, hope this helps and, you know, the proof is in the pudding so as long as you can show them results like demonstrated in the post, should be all good!

      Thanks for reading and commenting – come back and update us if you see some awesome results on LinkedIn 🙂

  • Kristi Linebaugh

    Sounds great!! I’m new to LinkedIn if you had to list the
    top 3
    interactions you should be doing on LinkedIn what would they be?

    • Hi Kristi! Thanks for reading and commenting. I’m actually not a big LinkedIn guy and so I don’t have a great answer for you past what’s best practices on any social network, basically staying active and talking to people and providing value as much as possible.

      Maybe someone else here can help with some LinkedIn-specific info – anyone have some advice for Kristi? 🙂

      • Kristi Linebaugh

        thank you good info 🙂

  • Super interesting, thanks, David; do you think it matters whether you do this on a post to your network/ie update vs. in a Group?

    • Thanks, Liz! I actually don’t know the answer to that but if you test and figure it out I’d love to hear about it here 🙂 Cheers!

  • pranita deshpande

    Thanks.very interesting.You have shown nice way in a darkness.

  • Great hack + overarching lesson here. Always good stuff on SocialQuant!

    • Thanks Amber! Glad you found value in the hack and commentary. Thanks for reading and commenting!

  • Dick Chassé

    I am going to give it a try! For sure! Thanks guys!! Going to give this strategy a good test. On another note, here is something you can do to get more views … get rid of the GIFs from Giphy. Soooo freaking anoying
    Thanks. That is all. Richard

  • Dick Chassé

    Here is an observation I just made, 6.22.2017. No post on LinkedIn has any view stats. NONE!! I just spent the better part of 30 min scrolling and scrolling,. watching (viewing) video linkle, clicking static links and refreshing my feed to make sure. I mean I have over 1800 connections, not huge by some standards, yet pretty large by most standars

    NADA. Nothing.

    So what does this mean for this supposed hack? What gives?

    • Hi Dick, if you look at your activity on your LinkedIn profile on your posts it defaults to the “All activity” tab and if you have any comments it won’t display the views, but if you move over to the “Posts” tab you should see them. Maybe that’s the why you’re not seeing views?

      • Dick Chassé

        Thanks david. Will go and see!

      • Dick Chassé

        Got it !! Is this a tab you suggest we leave at the “POSTS” setting? Thanks, David. Learnd something new and I love to always improve.

        • I’m not sure if you can leave that tab set that way or make it default to that, but good to know that’s a way you can see the views.

          Would love it if you let us know how the reposted updates do on views. Cheers!

      • Dick Chassé

        Just viewed some pf my posts and with foto and link in the original post, getting upward of 50+ views for the most part. Just reposted one to test the strategy. We will see.

  • Good solid advice and insights. But please stop using animated gifs – they are very distracting… and break my eyes!

    • Thanks, Mark! I know not everyone likes the GIFs (I love them) so I do purposefully make it so no two are on the screen at the same time so you can read the entire post without a GIF being on the screen. Cheers!

  • Jae Prowse

    I tried this on a few different posts over the past couple of days (for both my personal LinkedIn page and the company pages I run). From what I can gather, a post with a little text and link far outweighs the same with an image, etc.

    As an example, I posted a few days ago an article that garnered around 34 clicks – kind of average but reasonable for my personal platform as I’ve only around 250 connections.

    However, yesterday I posted the same article with nothing more than a short sentence and a link. So far I’ve had 78 clicks, so over double my previous effort. This isn’t a one-off either. Another post, which previously did terribly, with just 11 clicks, already has 22 and I only posted it this afternoon (the shelf-life of LinkedIn posts seems to carry over a few days so it hasn’t finished its ‘run’ yet). I haven’t tried posting the link in the comments yet, so will give that a go in due course.

    One slight down note, though. It seems that this really only works on my personal profile. The company pages showed no difference at all. In fact, they fared worse in most cases.

    Nonetheless, I have to say I think this is a great addition to my armoury. Anything that goes against common social media logic and best practice is fine with me!

    • Great stuff, Jae – thanks for sharing! Sounds like it’s making a BIG difference for your personal account. Odd that it’s not the same for the company profile but good to know 🙂

      Congrats on the successes and have a great weekend! 🙂

  • Great hack. I am going to give it a try!

    • Sweet! Thanks for reading and commenting. Let us know how it works out for you 🙂 Cheers!

  • Mayank Batra

    Good One David,
    I surely was in Doubt and now understand what’s the mystery behind links in comments.
    Great Insights!
    And nice GIF indeed! 🙂

    • Thanks Mayank! Glad we were able to clear that up for you 🙂

      Thanks again for reading and commenting!

  • Seth Waite

    I’ve tested this hack over the last couple of days and so far I’m seeing more than double the views and engagement on my LinkedIn post compared to others with images. I think there are a number of reasons for it as you mention. Something I was thinking about…

    When it’s just text I spend more time on what I am going to say. I’ve gotten lazy on posts with images and have let the link and image do most of the talking. The test posts have been considerably better content.

    • Hey Seth, thanks for reading and commenting! Sounds like this has been a double bonus for you, more views on better copy. Congrats!

  • Hey David,

    I’ve tested this and already got more views than I normally get. However, I didn’t use the link in the comments. I queued my posts on Buffer and eliminated the link card, leaving only the link in the description. It seems to work well.

    Will continue to test and see if I can increase engagement (likes and clicks).
    Thanks for the awesome content! 😀

    Blessings,
    Jonathan

    • Awesome to hear that Jonathan, thanks for sharing! I’ve wondered if the increased views by putting the link the in the comment would make up for the lost clicks for people having to take the extra step, considering that clicks are ultimately the most important metric. Cheers!

      • Yeah, I’m sure that will be the case with some people but at the same time, we’ll get the most engaged people to take action.
        I still don’t have enough data to make my findings significant but so far, my click through rate has gone up 625%. 😀

  • warloxx

    Wow, you guys really post some informative articles like never heard..Plz keep it up

    **EDIT**
    Does time at which you post effects this strategy?

    • Thanks, glad you like the post!

      As far as time of day, I honestly don’t know. It could depend on your audience. Just like with all things social I would test and let the numbers do the talking 🙂

  • Brett

    LinkedIn ‘views’ are purely the amount of times your post appears on someone elses news feed – it doesn’t mean they have engaged with the content – eg clicked, shared or liked it.
    You also say that the second time that you posted the article (with the picture) was on a Friday afternoon. This is typically one of the quietest times of the week for LinkedIn usage and so I’d expect ‘views’ to be lower. I would guess that your higher views is more down to there being a comment on the article, as a result of you putting the link in as a comment rather than within the post. I say this because LinkedIn will be more likely to display a post with a comment higher up your connections news feeds than a post without any comments. This is due to LinkedIn putting emphasis on content people are engaging with, so they’ll put priority on a post with one comment over a post with no comments.

    • Hi Brett, thanks for reading and commenting!

      The two posts in my experiment were on a Tuesday at around noon and a Thursday around noon and I waited 24 hours to see how they performed. And if you look at my example, I really wanted to test the image vs no image so on the one with no image I actually left the link in the post, no comment. While I agree that their algorithm probably would favor a post with a comment, I’m not sure if it would when that comment comes from the original poster. Otherwise you could just post and put five comments to game the system. It might work but I doubt it. Cheers!

  • Tommy Pavia

    I just tried it at 1:00 am in the morning so the results may not show – BUT I intend on continuing to use thsi HACK and then follow up with FEEDBACK to share with YOU guys and Others. Thanks – Good Stuff for sure! Appreciate it!

    • Hi Tommy, thanks for reading and commenting! Do let us know how it works out for you. 🙂

      • Tommy Pavia

        I will for sure. Thanks David Boutin!

      • Tommy Pavia

        Well, I think I’m convinced. So what I did was extremely “TELLING.” At 1:00 am TODAY I RE-POSTED an Article that was Posted back on June 16, 2017 and currently has 21 VIEWS. It has NOT even been 12 hours since I Re-Posted my Article and it currently has….112 VIEWS!!!! That is a 433% CHANGE or IMPROVEMENT!!!! Well, guess what this guy is going to start doing and measuring more? THANKS AGAIN David Boutin

        • Awesome results! Thanks for sharing and congrats 🙂

  • I will definitely going to try your mentioned tips to get more traffic on linkedin.

  • HaidrogenAUS

    Pretty sure you’re not a super nobody lol. I’m a bit behind, but totally going to test it.

    • Hey thanks! Hope it works out for you and let us know here how it goes 🙂

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“Since we started using Social Quant on our Twitter profile, our follower count has skyrocketed 40% in 40 days!! And most importantly, engagement on our tweets has risen by the same amount — which means Social Quant is finding exactly the right followers for our brand.”
— Andrew Warner, Mixergy