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7 Easy Steps To Create An Amazingly Successful Blog

  • 1
  • November 27, 2017

When I first started tweeting, I struggled to think of even a single tweet. What would my new Twitter audience care about? Why would they care what I was doing or thinking at any given moment?

Fast forward many years and I’m now tweeting dozens of times a day, am approaching 100,000 tweets overall, and have grown a Twitter audience of over fifty thousand fans.

How’d I do it? Where’d I get all those tweets?

One of the best compliments to an active, growing Twitter community is a source of original, helpful content.

In other words, you should be blogging and powering your Twitter with that blog content.

The problem is, like anything else we want to do for our business, blogging takes time and experience to work well. And, unfortunately, Social Quant can’t do that for you. 😉

You can, however, get help making your blog as successful, and profitable, as possible!

Study these 7 key steps, and watch for a free gift at the end to help you even more!

how-to-create-a-successful-blog

STEP ONE: Who Is Your Blog For?

Whether you’ve already started your blog and business or not, this is a critical consideration. Determining who your blog is for will not only help you be more effective in your writing, but also ensure that none of your blog posts are wasted on a disinterested audience.

Focus

That starts with having a specific, narrow topic which you plan to write about.

It may seem counter-intuitive to be so highly focused, but the broader your topic, the more diluted your content will be. Which means that it will be harder to become “known” as an authority.

As part of the Solo Build It! training, we spend a lot of time educating new online solopreneurs on the importance of market research. We even include a tool called Brainstorm It! to help new members research their niche ideas and determine if they’re viable.

That’s how important this step is.

Targeting

Once you’ve decided on your core topic, it’s time to think about your audience.

What are they like? What are their interests?

Most importantly, what are their issues and pain points?

The more accurately you’re able to describe them, the better prepared you will be to write to them.

This process often involves the creation of “personas” so that you can attribute whatever descriptors make sense, whether that’s demographic, geographic, or just the psychological points I mentioned.

PRO TIP: Now that you’ve created (or refined) your core topic(s) and target audience, take another look at your Social Quant Dashboard and see if your Keyword List needs adjusting.

Analytics

After you’ve begun creating content around your core topic, written for your targeted audience, it’s important to measure the success of that content.

So make sure you’ve set up Google Analytics and are regularly reviewing your content’s performance.

Which posts and topics are performing best? Does the demographic data within Google Analytics for your actual audience match what you were hoping to attract in your target audience?

You can use social media platform insights to measure your social posts, as well as the makeup of the audience you’re building there.

STEP TWO: What Is Your Blogging Voice?

Now that you know who you’re writing for, it’s time to think about how you write.

Think about how you talk, for a moment.

What language do you speak? Do you have an accent? Are you funny or serious? Short or long-winded? Do you prefer to quote classical authors or contemporary movies?

“Everything I learned I learned from the movies.”

― Audrey Hepburn

Combine all of those elements, and more, and the result is most accurately described as your personality.

Your blog should have personality as well.

Whether that completely mirrors your own, or is more refined to represent your brand, is entirely up to you.

If you’re not sure what you want your voice to be, start by reading other blogs in your niche, or even outside your niche, and take a note of those that have a style you enjoy. And consider whether your audience would enjoy them as well (this is why looking at popular blogs in your niche is helpful – you already know your target audience appreciates something about them).

Then, during your writing process, make it a habit to read your blog posts out loud after you’ve written them. Not only will you find necessary edits, you’ll gain a greater appreciation for the style you write and identify points to change.

STEP THREE: How Do You Start A Blog?

If you already have a blog in place for your business, you can skip this step. But if not, there are a few technical points that we need to address if we’re going to be assured success.

First, it’s critical that you own your own blog, which means paying each year for a domain name and hosting.

That also means that using Facebook or a free blog platform like blogger.com is not acceptable.

Those free platforms are fine if you’re blogging for fun, but a professional blog requires a professional environment. Not only will be it more powerful & secure, but it also conveys the appropriate message to your audience.

Then there’s the blog itself. For most instances, we recommend using WordPress as it’s incredibly easy to set up and easy to use. You can use a theme to control the look & feel, and install plugins to add additional functionality.

With WordPress set up on your own hosting account, you’re ready to start writing and publishing.

STEP FOUR: How Do You Write Blog Posts?

When it comes to writing blog posts, there are several questions that often come up.

How Should I Structure A Post?

While there are no rules with regard to blog post structure, here are a few recommendations to make them easy to read (and easier to write):

1. Start with an introduction that explains your topic and hooks your audience, preferably with a story.

2. Outline your most important points and introduce them using section headings.

3. Summarize your blog post and provide your readers with a “next step” – whether that’s to read something else, download something, or perhaps call you.

How Long Should Blog Posts Be?

The average blog post is about 750 words, and that’s a good length to aim for most of the time.

However, be advised that according to research done by BuzzSumo, “long form” content performs better.

Specifically, articles with 2000+ words tend to be shared socially far more often than shorter articles. And yet, there were 16x more articles written at less than 1000 words.

Which means more people are writing shallow posts, leaving you plenty of opportunities to create more meaningful, in depth content.

How Often Should I Publish Blog Posts?

In this analysis of HubSpot survey data, the frequency of content publishing was compared among a range of business blogs.

The findings suggested that, once a blog has accrued over 50 pieces of content, they begin to receive exponentially higher levels of traffic, leads and sales.

Why do I mention it?

Because if you want your blog to really start to drive traffic, you should try to get to at least 50 blog posts as fast as possible (without sacrificing quality, of course).

So, rather than answer the question of “how often should I blog?” arbitrarily, we can use data and business goals to determine the ideal frequency.

If you’re content with achieving that exponential level of traffic a year from now, then blogging once a week will suffice.

If, however, you want to ramp up your content marketing within, say, 90 days, you’re going to need to create a lot of content far more rapidly.

Either way, you’re going to need dozens and dozens of ideas for blog posts!

STEP FIVE: How Do You Generate Blog Ideas?

Brainstorming ideas and writing about topics that occur to you is OK, but if you’re targeting 50+ blog posts within a designated period of time, you’re going to need a more scientific approach.

Keyword Research

Start with using available tools to help you not only come up with ideas of what to write about, but also view data on how much those topics are actually in demand.

There’s no point in writing about topics no one is interested in.

Such tools include:

• Google Keyword Planner

• Brainstorm It! within the Solo Build It! suite of tools

• SEMrush

Trending Topics

You can also write about trending topics. While you will not be able to plan these types of articles in advance, you can determine that you’re going to be open to possibilities and plan accordingly.

That means following industry news sources and journals, and making sure that you have a flexible schedule to grant time for writing about such topics.

Funnel Content

The most important type of content for your business blog will be posts that are specifically related to your sales funnel(s).

You see, every buyer for every business must go through a standard sales funnel.

how to create a successful blog

As they move through the Awareness and Interest phases, down into the Decision and Action phases, you can and should have relevant pieces of content available to help them.

The most important of which is the Bottom of the Funnel – that’s where potential customers decide to buy from you!

Through a combination of popular topics, trending topics, and content designed to educate your prospects, you can easily fill a content calendar for months.

STEP SIX: How Do You Encourage Blog Sharing?

After you publish a piece of content, of course you’re going to share it to all of your social profiles. But how do you get other people to share your content?

Great Social Sharing Buttons

First, make sure that you have great social sharing buttons. That means having buttons that work, of course, but also have some of these traits:

• Share counts to offer social proof

• Ability to select the best social buttons for your audience

• Customizable button styles to match your brand

When you have social buttons for the networks your audience prefers, and can show them that other people are sharing your content, they’ll be more likely to share your posts as well.

Pinnable Images

Speaking of sharing, one of the social networks that benefits bloggers the most is Pinterest. But only if you prepare your posts accordingly. That means:

• Having at least 1 vertical image per post (ideally 735 x 1102)

• Having multiple images

Tall images perform the best on Pinterest as they stand out in the feed, while multiple images will give you (and your readers) different images to pin to different boards.

STEP SEVEN: How Do You Build Your Blog Audience?

Up until now we’ve talked about planning and structuring your blog so that it will attract readers, and even touched on some social media points.

But the most critical audience-building activity for your blog is to work on growing your email list.

Your email subscribers are readers that you’ll be able to communicate with over and over, whether that’s for new content or sales or other important information.

Giving blog post readers multiple ways to get on your email list is Priority #1.

Newsletter

Start with a newsletter subscription option. Whomever you use for an email marketing solution, they should have forms that you can embed into your sidebar or footer so that visitors can subscribe from anywhere on your site.

Content Upgrade

Next, start to develop “content upgrades.” These are digital downloads that complement and supplement your published content.

An example might be a PDF version of this article. You can also offer workbooks, swipe files, and other similar resources.

Such offers require a different signup form so that you can email subscribers the promised content.

Gated Content

Finally, every once in awhile, you’ll want to create pieces of content that are only available via email.

A great example would be an eBook that you write and then simply introduce via blog post. Readers have to have the full eBook emailed to them if they want to read it.

Again, a dedicated subscription form will do the trick!

Wrapping Up

As we said at the outset, if you work on creating valuable blog content, one of the side effects is that you’ll be able to use that blog content to power your Twitter presence.

Not only can you tweet links to your latest posts, you can also quote and reference your blog posts over and over again. The more posts you have in your archive, the more often you can tweet about them!

Now, are you ready for your free gift?

I recently wrote How To Start A Blog: The Ultimate Guide – I called it the ultimate guide because it’s a nearly 100 page eBook packed with detailed explanations and examples of everything we’ve covered here today, and more.

You can read the full blogging guide here, as well as download a free copy of the eBook. (See what I did there? That’s a content upgrade!).

Good luck with your blog!

how-to-create-a-successful-blog-pinterest

Author Mike Allton

Mike is a Content Marketing Practitioner, award-winning Blogger and Author in St. Louis, and the Chief Marketing Officer at SiteSell. He has been working with websites and the Internet since the early '90's, and has been blogging since 2007.Mike teaches a holistic approach to content marketing that leverages blog content, social media and SEO to drive traffic, generate leads, and convert those leads into sales.You can find Mike actively sharing information and resources on Facebook and Twitter.

More posts by Mike Allton
  • Richard

    Thank you for a great post Mike!

    You’ve highlighted a major issue I started out with and have since begun to bring into focus. And that’s focusing on – branding and authority in a more focused niche. I think I do inject a fair amount of my own personality into my posts as well – at least I think I do anyway – lol – The average time a person spends on my site is between 5 – 8 mins usually reading across 2 pages.

    Writing isn’t my strong suit but blogging is fixing that 🙂

    Thank you for a great read!

    • You’re welcome Richard!

      Focus was a major issue for me too. When I first started blogging, my “focus” was social media & blogging, as it is now, but I also wrote about tech and business and offline marketing… and those posts were a waste of time. It only took me a couple of years to figure that out. 😉

  • All great questions Mike. For me, knowing why I was blogging made the difference. I used to blog in Survival Mode, just wanting to get by, and pay bills, and that fearful energy influenced me to forget all of these basic steps from time to time. Which held back my growth. But when I shifted toward blogging mainly for fun I saw a surge in growth by following simple, practical tips, all fueled by the clarity in knowing who I was blogging for.

    Offsite, I am seeing guest posting as being huge. I engaged in a big time guest posting campaign earlier this year and turned it up over the past 3-4 months. DA 50 and over 18,000 links in as of a few months ago. Gotta love guest posting on top blogs from my niche.

    Ryan

    • That’s awesome, Ryan! I love hearing how well guest blogging is doing for you.

  • Appreciation is much needed for this post.

    There are lots of things mentioned in the post that i do, But not in proper way and also didn’t Get able to generate the traffic for the site.
    Like I’ve More than 50+ article but non of the post is more advance researched and highly written.

    But, now as per you’re saying I’ve Now keeping article Highly Writing on Niche Topic with Keywords Research properly.
    Now am Waiting for the Good High Traffic as per your guidelines.

    Hope for the Best Result

    Thanks for such a good article!

    • You’re welcome, Deval!

      And I’m glad this helped you spot where you might need to improve. Because while not every single article has to be 2000+ words, they do all need to be in your target niche, and a nice mix of short posts and long posts.

      Good luck!

  • This is indeed a comprehensive list of what goes into making a successful blog. Thanks for sharing.

    • You’re welcome, John! Appreciate the thought.

  • Mike great tips here! I’m love Tailwind for Pinterest now. I’m seeing more traffic that way. I have to check my keywords more often here in SocialQuant though – I appreciate that reminder! Focus is key, I’m trying to keep mine focused but sometimes I branch out a little but it always is on social media / blogging with an emphasis on Twitter. Thanks for sharing these with us Mike and I will send your new info to my niece who is starting a new blog.

    • That’s great to hear, Lisa! And I appreciate the share. 🙂

  • Hi Mike, thanks for the tips. It can only help me to deviate from my preferred “short and sweet” blog posts!

    Gary

  • Great post mike. Well the post is itself a great example of type of content you mentioned.
    Thanks
    Qaswer

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“Since we started using Social Quant on our Twitter profile, our follower count has skyrocketed 40% in 40 days!! And most importantly, engagement on our tweets has risen by the same amount — which means Social Quant is finding exactly the right followers for our brand.”
— Andrew Warner, Mixergy