6 Tips on How to Use Twitter Marketing to Increase Leads

  • 1
  • October 13, 2015

We all know that Twitter marketing done well can  increase leads for business.6 Tips on How to Use Twitter Marketing to Increase Leads

You hear everyone raving about successes with Twitter, especially how awesome it can be when combined with blab or Periscope, but you just need a strategy on how to make this work effectively.

Wishing you could improve your results on making connections that can increase leads via Twitter?

Twitter promotes real-time engagement and interaction and is wonderful for connections and relationships for business owners.

Not only is it an opportunity to reach and engage consumers in real-time, but it also promotes trust, increases social proof and builds credibility.

Freely sharing your knowledge, know-how and expertise goes a long way towards establishing your reputation as the go-to professional within your industry.

So, how can you use Twitter to strategically grow your business?

Below are great tips on how to effectively use Twitter to boost your business.

6 Twitter Marketing Tips for the Savvy Entrepreneur:

1. Have Great Images in your Tweets

According to a study looking at 100 tweets by Buffer in 2015, tweets that include an image get 18% more clicks, 89% more favorites and 150% more retweets.

Now with no more data, would that alone motivate you to use images in your tweets?

2. Use Properly Sized Images for Twitter

The size might change over the course of time, but the size of an image on Twitter is perfectly optimized when the image is 1024×512 pixels.

That means that the shape of your graphic is going to be in a rectangle.

Here is a desktop tweet where Chick-fil-A Killian Crossing uses an image properly sized for Twitter and the full image is scene regardless of whether someone clicks on it or not.

 twitter marketing strategy

NINJA TIP: When taking photos on your phone, be sure that you use the landscape view when taking images you know you want to post and use on Twitter.

This will make the editing process easier, as well as make them look better for Twitter.

3. Use the Advanced Search function on Twitter

Twitter advanced search allows you to get much more detailed information and look for potential leads, clients and people based on your target audience.

To get to Twitter advanced search simply type or click this link:

This is what it will look like when you get to the link:

 twitter marketing 2015

Once you fill in the appropriate fields to refine your search for what your needs are, you can click search and begin diving into conversations with new connections.

This is a great way to have a social media strategy that stands out because you are not just waiting for people to come interact with you. You are going out and putting yourself into conversations that are already taking place.

Remember if you don’t do this, your competition will.

Twitter Marketing Tips

4. Tweet Value Rather Than Just Titles

Ever found yourself thinking of a new tweet you want to share about the latest blog post for either your website or someone else’s with great content?

Well when you do, don’t just do the typical tweet that says the name of the blog post and the link. Think outside the box and include an image that speaks to your audience with more compelling text that really is going to get them to click on your link.

Remember we aren’t just using Twitter to fill space. We are posting on Twitter so we can engage, interact and give great value to people who will ultimately interact with our tweets and become leads.

Kim Garst is great at doing this and here is a perfect example below where her text simply isn’t writing out the title of her e-book but rather she is addressing a pain point of the person she is trying to connect with.

It’s much more compelling this way.

twitter internet marketing

5. Automation is your Friend for Evergreen Content

According to Mike Deon, the average lifespan of a tweet is eighteen minutes.

That means if you are posting three times a week you are not maximizing your efforts on this platform.

By using tools such Buffer or Post Planner, you can create tweets and have them scheduled with your evergreen content ahead of time as well as any curated content you’d like to share.

6. Create Lists with Influencers and Experts

Twitter lists are curated groups of Twitter users that you can either create yourself or you can subscribe to someone else’s Twitter list that they have curated.

Create a list that is public (not private) called ‘Influencers and Experts’.

Add everyone you believe to be an influencer to that list and use that list to share the influencers content. Influencers will see you’ve added them to a list you called “influencer” and other’s will be able to subscribe to that list also.

This will save you time as it’s an easy way to take 5 minutes each day and ‘favorite, reply or retweet’ great content by your industry leaders.

NINJA TIP: Here are 13 ways to use Twitter Lists that dives into this even further to give you more ideas.

Twitter Marketing Tips 2015

Finishing Strong

If you are still not convinced that Twitter is a great place for you to interact and get more leads for your business, here are a few closing thoughts.

Take a look at these statistics.

  • As of the second quarter of 2015, Twitter averaged 304 million monthly active users according to Twitter

  • 85% of followers feel more connected with a small business after following them

  • According to Convince & Convert, 42% of consumers learn about products and services via Twitter

There’s no doubt about it, Twitter is a great place to be.

Using Twitter marketing as a part of your social media marketing strategy can increase leads and will pays dividends that keep on giving to you and your business.

QUESTION: What is ONE THING you could take away from this blog post and implement today?


Author Heather Heuman

Heather Heuman (pronounced Hyman) is the founder of Sweet Tea Social Marketing located in Blythewood, South Carolina. She's a marketing strategist, coach, blogger and speaker and focuses on helping clients across the US manage social media to grow their businesses. You can connect with Heather on Twitter

More posts by Heather Heuman
  • Really some excellent tips. I’d have to say my favorite is number 4. It’s really hard to stand out on Twitter, but just adding a bit of yourself into the things you share instead of copy/pasting titles and spitting them out makes a huge difference. It not only makes things more interesting, it shows some knowledge and intelligence…something worth following.

    • Hey JT! Great points! All about keeping the “social” in social media by adding in your personal touch, right?!

  • atilesh thakur

    Good reading! Thanks for sharing.These are very useful tips for every social media marketer. I am very much agree with your every point. And even I think Twitter is the best way to be in touch with your clients and to get leads

Get Started Now!

Thank you for signing up. You need to authorize Social Quant, Inc. to access the account. We need this access in order to be able to manage your following.

This application will be able to:

See who you follow.
Follow in accordance with your keywords.
Unfollow in accordance with your keywords.

This application will not be able to:

Update your profile.
Post Tweets for you.
Access your direct messages.

Authorize App »
“Since we started using Social Quant on our Twitter profile, our follower count has skyrocketed 40% in 40 days!! And most importantly, engagement on our tweets has risen by the same amount — which means Social Quant is finding exactly the right followers for our brand.”
— Andrew Warner, Mixergy