Can you believe that Twitter will be ten years old next year?
It was launched back in 2006 and despite its long tenure as one of the top social media networks (as of the fourth quarter of 2014, it averaged 288 million monthly active users), many businesses still don’t understand it or how they can monetize it successfully.
They understand that they need Twitter engagement from their followers, but most don’t have a successful strategy in place to achieve that goal.
Fortunately there are many ways to very quickly create a community on Twitter. Here are five tricks I have used to double my Twitter engagement.
Give value on Twitter
This may seem obvious, but too many treat Twitter as a place to do nothing but promote their own agenda. They don’t spend enough time focusing on the WIIFY (what’s in it for you). It’s important to remember that your customers don’t care about your agenda. Instead, focus on providing content that will get engagement, content that YOUR SPECIFIC AUDIENCE WANTS.
For example, you run an auto-body shop, your audience may find value in car maintenance tips, pictures of beautiful cars, or even motivational quotes about living life to the fullest. That type of content may not push direct sales, but they will help you to create a community that likes and trusts you. And that WILL increase the sales for your business.
Engage on Twitter
Remember Kevin Costner’s famous phrase, “It you build it, they will come”? Well let me just say that those words do not apply to social media, especially not to Twitter. Sure there are some successful brands that can broadcast to their audiences, but for the vast majority of us, the rule of reciprocity will apply. You must give in order to receive.
If you have a large audience that is already retweeting your content, start by thanking them and asking open ended questions. If you are just getting started, find conversations around topics in your niche by doing keyword searches. If you’re a local business, you can do an advanced Twitter search to find conversations people in your area are having that you can jump into.
One of the coolest things you can do with the advanced Twitter search, however, is to search for people asking questions. Simply scroll to the bottom of the advanced search page and check the “question” box.
Use images when Tweeting
As Kim Garst noted in her presentation at Social Media Marketing World 2015, tweets that include images receive:
18% more click-throughs
89% more favorites, and
150% more retweets