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10 Twitter Bio Ideas From Top Social Media Experts

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  • May 6, 2015

W10 Twitter Bio Ideashether you’re just getting started on Twitter or if you’ve been using the platform for a while, we all have room for improvement.

Check out these 10 Twitter bio ideas from some leading social media influencers.

1.) Tell people exactly what you do.

This may seem obvious but you would be surprised by the number of people who don’t tell you much about what they do in their bios. Kim Garst tells her Twitter followers that she’s a “social selling pro, Twitter expert, bestselling author and speaker.” Instead of putting her bio in paragraph form, she has created a list to save on characters and highlighted her many different accomplishments and skill sets. You can even take this a step further and tell people things you’ve done in the past that lend credibility to what you do today.

Twitter Bio Ideas

2.) Share your mantra.

Do you have a mission that you’re leading or a mantra you live by? Pat Flynn’s bio says,” Lead by example. Be honest. Hold nothing back.” This is the mantra by which Pat lives his life. He’s letting his followers know that he intends to lead by example and be 100% transparent. By sharing this insight into his personality, Pat helps you to know him just a little better, which in turn helps establish trust.

Twitter Bios Ideas

3.) Promote your custom hashtags.

If you have any hashtags that are custom for your business or brand, your bio is a great place to share them. Placing them here makes it easy for people to search for your content or engage in your tweet chats. Jessica Northey does a great job of this with her popular Country Music #CMChat.

Twitter Bio Examples

4.) Drive traffic to your opt-in to grow your list.

Grow your email list by using your Twitter bio to drive traffic to your opt-in (also known as a free offer or lead magnet). It’s also a great way to get people back to your website, help them to know you a bit better and establish yourself as an authority figure in your niche. Sue Zimmerman uses her Twitter bio as an opportunity to drive traffic to the 2015 Instagram Strategy guide that she created. Keep in mind that you have limited character space, so take Sue’s lead and make sure you use a link shortener.

Twitter Bio Quotes

5.) Promote your products.

Do you have a new product or book out? Let people know and send them directly to a landing page to purchase. Peg Fitzpatrick does this with the promotion of her newest book, The Art of Social Media, which she co-wrote with Guy Kawasaki. She also adds her custom hashtag, which allows Twitter users to easily search for anything that’s been said online about the book, further enhancing her social credibility.

Good Twitter Bio

6.) Highlight your other brands.

Do you have a personal brand but still want to highlight your business? You can do that by @mentioning your brand in your bio, which allows people to quickly and easily locate the Twitter account for your business to engage with it as well. Andrea Vahl does this with her @GrandmaMaryShow, where she uses the fun, albeit cranky character to teach small businesses about social media through entertaining video tutorials.

Funny Twitter Bios

7.) Get a little personal.

At Social Media Marketing World 2015, Pam Moore shared that when she first got started on Twitter, she had just reached 100 followers when she decided to share a tweet about her faith after church. This simple tweet caused her, almost instantly, to lose half her Twitter followers. However, as Pam pointed out, there would be more where those came from

In her bio, Pam tells us she loves God, friends, the beach and life. Take her or leave her, this is who she is.

Don’t be afraid to get a little personal in your Twitter bio. Share your interests, passions, beliefs, or whatever else you want to share. Don’t worry so much about offending people by being yourself; chances are those people wouldn’t have been your clients anyway.

Funny Twitter Bio Ideas

8.) Highlight your accomplishments.

Chalene Johnson is killing it in the realm of direct sales…and she’s dang proud of it! She highlights her many accomplishments, from being a bestselling author to being the #1 female in direct sales. Highlighting her accomplishments lends credibility to her profile and demonstrates her level of expertise. So stop being modest, brag on yourself a little!

Twitter Bio Ideas Chalene

9.) Tell people what they can expect from your tweets.

Consider using your bio to tell people the kinds of content you will be sharing with your Twitter account. Britt Michaelian does a great job of this with her bio.

Cool Twitter Bio Ideas

10.) Show your sense of humor.

Your Twitter bio doesn’t have to be cut and dry. Let your creativity flow and show your audience that you have a sense of humor. Aaron Lee from Post Planner excels at this.

Funny Twitter Bio Ideas Aaron

Final Thoughts

While there are lots of great ways you can drive traffic back to your website and promote sales for your business, the best overall advice is to be transparent and use your Twitter bio as an opportunity to help your followers know you just a bit better. Whether you do this by sharing personal information, your sense of humor or the mantra by which you live your life is up to you. Whatever you do, however, make sure you make the most of the 160 characters that make up your bio. It’s the first place Twitter users will look when they want to know who you are and what you’re about.

Which of the Twitter bio ideas above fit your style the best?

Author Sheena White

More posts by Sheena White
  • Excellent suggestions. I think my Twitter bio is pretty solid. I’ve edited it twice. I mention my textbook project and the topics readers can expect to see.There’s a link to my website and my MBTI type, #ENFP, for all the self-help Psy.Type fans.

    • That’s awesome Joffre. I tweak mine always to test or promote different strategies. Glad to hear it’s working well for you.

  • Excellent suggestions. I think my Twitter bio is pretty solid. I’ve edited it twice. I mention my textbook project and the topics readers can expect to see.There’s a link to my website and my MBTI type, #ENFP, for all the self-help Psy.Type fans.

    • That’s awesome Joffre. I tweak mine always to test or promote different strategies. Glad to hear it’s working well for you.

  • Sander Biehn

    Being a real person seems to be a theme here, but I am interested in your thoughts on including things too personal (like religion or political views). Is that a double edged sword? Where does it end…for example, do you think it is ok to mention sports teams you support?

    • Sander great question. I’m sure it can definitely turn off some people with sensitive topics like religion or politics, but look above at Kim Garst and Pam Moore who both share “Love God” in their profiles. Both have very large followings and are truly tremendous people. I think when individuals remove self imposed boundaries and speak more openly about who they are they’ll connect faster and deeper with the audience that they really want to attract.

      I think a good example is the recent Supreme Court ruling on Same Sex Marriage. You really saw a lot of engagement both ways.

      As for sports I think it’s always fun and not as touchy (except maybe NY Yankees and Boston Red Sox). I often will speak with other people in other states when the NY Jets are playing them and have some fun and at the end of the day we build better relationships.

      Test it out and see how it goes. (I do like the Father of 2. Amateur guitar player and rock-and-roll legend in my own mind….makes me relate with you having 3 kids and how I’m a rock star when driving to my office alone) :) Thanks for visiting ~ Mike

  • Sander Biehn

    Being a real person seems to be a theme here, but I am interested in your thoughts on including things too personal (like religion or political views). Is that a double edged sword? Where does it end…for example, do you think it is ok to mention sports teams you support?

    • Sander great question. I’m sure it can definitely turn off some people with sensitive topics like religion or politics, but look above at Kim Garst and Pam Moore who both share “Love God” in their profiles. Both have very large followings and are truly tremendous people. I think when individuals remove self imposed boundaries and speak more openly about who they are they’ll connect faster and deeper with the audience that they really want to attract.

      I think a good example is the recent Supreme Court ruling on Same Sex Marriage. You really saw a lot of engagement both ways.

      As for sports I think it’s always fun and not as touchy (except maybe NY Yankees and Boston Red Sox). I often will speak with other people in other states when the NY Jets are playing them and have some fun and at the end of the day we build better relationships.

      Test it out and see how it goes. (I do like the Father of 2. Amateur guitar player and rock-and-roll legend in my own mind….makes me relate with you having 3 kids and how I’m a rock star when driving to my office alone) :) Thanks for visiting ~ Mike

  • Deb Coman

    Love all these great strategies and yes, I made changes to my profile, even before finishing this article! Thanks! And all my new soon-to-be-followers thank you, too! 😉

  • Interesting, thank you!
    I was very taken with the “link shortener” mentioned in the article, please where can I find such a fabulous helper?
    Thanks!

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