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5 Podcasters That Are Killing It Using Social Media For Marketing

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  • May 5, 2015

social media for marketingPodcasts are all the rage right now. It has become one of the most effective and easy-to-enter marketing channels on the Internet. But many podcasters seem to build a weak platform and therefore struggle with growth.

Many podcasters rely on Apple’s ‘New & Noteworthy’ algorithms alone to build their business. But savvy podcasters are using Social Media every day to grow their audience long after their ‘New & Noteworthy’ time is up.

Growing Your Audience Using Social Media For Marketing

We podcasters use the (scientifically proven) most engaging medium of all – audio. But when it comes to turning a 1-way audio talk into a 2-way engaged conversation… many of us struggle… and default to bad tactics.

“Twitter Bombing”, the notorious (and sadly, popular) Twitter tactic comes to mind. In his blog post, ‘TWITTER BOMBING WORKED! (To stroke my ego)’, Bryan Orr showcased how ineffective this tactic is.

Simply put, it’s a sure-fire way to alienate your loyal fans, look like a snake oil marketer, and annoy your sponsors.

Dave Jackson (School of Podcasting) has recently discussed this on a podcast episode, Twitter Bombing: What Is It – Is It Harmful – Does it Work?, and concluded that this tactic spells danger for podcast sponsorships. Very bad news for podcasters!

Today we highlight five podcasters that are using social media differently. These podcasters are going beyond dodgy tactics and 1-way broadcasts of their latest episodes. As a result, they are growing their audience, increasing engagement, and solidifying their tribes.

1: James Altucher [Twitter & Facebook]

/Users/michaelkawula/Desktop/using social media for marketing your business.png

Podcast: The James Altucher Show

Why I chose James:

Many bloggers and podcasters use social media only to announce their latest posts and episodes. James, on the other hand, uses his social channels to allow his listeners, readers, and followers to pick his brain.

James answers a staggering amount of questions that he receives on social media. In fact, to put this to test, I tweeted him a question while writing this post.

The result? In less than 50 minutes I got a personal reply. This is from multimillionaire entrepreneur, who wrote one of USA Today’s “Best Business Books Of All Time”!

/Users/michaelkawula/Desktop/using social media for business.png

Which podcast host would you feel closer to? The one who answers your questions and treats you as equal? Or the one that’s Twitter-bombing your feed from 10 different fake accounts?

What we can learn from James:

Use social media to allow your listeners to interact with you in an authentic way. Sure, tweet about your latest episodes too! But make a point to start meaningful conversations with your followers. Strive for conversations that go beyond the “thanks for sharing!”, And the “yeah, I think so too”.

Connect with James Altucher: @jaltucher

2: Nathan Chan [Instagram]

social media marketing

Podcast: Founder Magazine Podcast

Why I chose Nathan:

Nathan’s Founder Magazine Instagram account has accumulated 130k followers in under 8 months. It is one of the most-followed podcaster-owned accounts on Instagram.

Nathan is driving more than 1,000 opt-ins a week to his list from Instagram alone. This allows him to effortlessly send traffic to his podcast, website, or even products.

Luck? Not at all. Nathan’s success on Instagram is the direct result of two simple steps: Deciding what kind of people you wanted to attract to your brand – and giving them exactly what they want.

What we can learn from Nathan:

Focus, frequency and consistency win the game. Decide who you want to reach. Find the leading accounts that your target audience is following. See what content works well, and start producing similar content frequently and consistently.

For the full “behind the scenes” view of Nathan’s Instagram success, check out his post How We Gained 10K Instagram Followers In Just 2 Weeks

Connect with Nathan: @FoundrMagazine

3: Mignon Fogarty [Twitter]

using social networking marketing

Podcast: Grammar Girl Quick and Dirty Tips for Better Writing

Why I chose Mignon: With 264k Twitter followers, Mignon is one of the biggest podcasters on twitter. What I love about her account is how it turned her podcast from a weekly event to an ongoing 24/7 learning experience.

Mignon provides on her show short, friendly tips on grammar, punctuation and style. If you check her Twitter feed, you’ll find hundreds (if not thousands) of questions that she answers on any given month.

Fogarty’s Twitter channel lets her listeners get timely answers from the master herself. Imagine what it would do to your engagement if the host of your favorite podcast show was answering your questions!

What we can learn from Mignon:

Encourage your audience to reach out and ask questions, and make sure you answer them quickly and helpfully. Also, make sure to meet your audience where they are – Twitter, Facebook, LinkedIn, etc.

This can be the biggest differentiator between you and other podcasters in the same niche. I’m sure that the people Mignon answers on Twitter not only become lifelong fans, but also bring their friends for the ride, too!

Connect with Mignon: @GrammarGirl

4: Jared Easley & Dan Franks [Facebook Groups]

using twitter marketing

Podcast: Podcast Movement

Why I chose Jared & Dan:

The co-founders of Podcast Movement have used Facebook groups to turn their past, present, and future attendees into a tight online community. The Podcast Movement Facebook Group lives and breathes podcasting in general and Podcast Movement in particular.

The group provides advice, support, and resources for podcasters all year round. In this way, Jared & Dan have turned an annual event into a daily habit for more than 1500 podcasters and potential attendees.

What we can learn from Jared & Dan:

Create a space for your audience where they can connect to each other and pursue their passion together. Jared & Dan have lived up to the standards Seth Godin has set in his book, Tribes: We Need You to Lead Us, and you can, too!

By helping your followers connect with like-minded people and get support and advice, you become the leader of your tribe. This is perhaps the most powerful strategy in your audience-building arsenal!

Connect with Jared & Dan on: The Podcast Movement Facebook Group

5: Lewis Howes [Snapchat]

Using Social Media Marketing Podcast

Podcast: The School Of Greatness

Why I chose Lewis:

Lewis has been successful on Twitter and Instagram, but it’s the latest platform he joined that I find fascinating: Snapchat.

By sharing his day-to-day life on Snapchat, Lewis takes the relationship with his audience to a personal level. His followers will see snaps of him commuting to the airport, standing in the security line, boarding a plane, etc. Just normal life stuff. And that’s the powerful part of it!

The intimate (but controlled) view Lewis is offering into his life turns him from “that podcaster guy I listen to” to “my pal Lewis”. I believe this will help people feel they know him better, and feel much more connected to him.

His target audience is consuming many other entrepreneurship podcasts besides his. For those who start following him on Snapchat and dive into his life – which podcast do you think will now be top of mind?

What we can learn from Lewis:

By utilizing the rising social media platforms we can take engagement with our audience to a whole new level. Putting yourself out there this way will bring your audience closer and increase your engagement.

Connect with Lewis: @LewisHowes, or scan this photo in the Snapchat app:

Social Media Marketing Snapchat

Bonus: Ani Alexander [Facebook & Twitter]

social media marketing small business

Podcast: Write 2B Read

Why I chose Ani:

Everyone in the above list has used social media to better connect with their fans, followers, and listeners. But there’s more to social media than just your audience!

Social media is helping podcasters from all around the world connect with influencers. No matter where you’re from or who you know – social media helps you bypass the gate-keepers.

Ani Alexander, a podcaster from Yerevan, Armenia is an inspiring example of this. Using nothing but Twitter and Facebook, Ani was able to land big-name interviews for her writers podcast. Peter Shankman, James Altucher, Pat Flynn, and Cathy Presland are just some of the people Ani was able to reach – all thanks to social media!

What we can learn from Ani:

Social media is a two-way street. We should use it to open up conversations and create relationships with the people we strive to connect with. How? Well, being helpful seems to do the trick here!

To learn how to create meaningful relationships with VIPs, check out this interview with networking Yoda, John Corcoran: 10 Steps To Becoming A Business Networking Superhero

Connect with Ani: @Ani_LifeProb

Back To You!

Do you have a great tip for using social media for marketing to your audience? Are there any other podcasters or bloggers that should’ve made the list?

Leave me a comment… I’d love to know!

Author Meron Bareket

Hi, I’m Meron. During the last two years I’ve helped hundreds of professionals, business owners, and entrepreneurs get more exposure, build an audience, and create an income online. Want to know how? Check out Podcast Empire, or email me at m@meronbareket.com 

More posts by Meron Bareket
  • great article Meron! Thank you so much for the inclusion 🙂

    • Thanks for showing podcasters how to kill it on Instagram, Nathan! Your IG post is THE BOMB 🙂 Maybe it’s time to write an 8 months recap?

    • Great to have you included Nathan in this post. Meron has shared a lot with me about your successes and I’m glad he could touch on them in this post. Wishing entrepreneurial successes ~ Mike Kawula

      • Thank you Mike! It’s great to connect! Loving your site and platform 🙂

        • Thanks Nathan. Now it’s time to grow this company fast. Have loved the feedback, made some tweaks and now full steam ahead 🙂

  • great article Meron! Thank you so much for the inclusion 🙂

    • Thanks for showing podcasters how to kill it on Instagram, Nathan! Your IG post is THE BOMB 🙂 Maybe it’s time to write an 8 months recap?

    • Great to have you included Nathan in this post. Meron has shared a lot with me about your successes and I’m glad he could touch on them in this post. Wishing entrepreneurial successes ~ Mike Kawula

      • Thank you Mike! It’s great to connect! Loving your site and platform 🙂

        • Thanks Nathan. Now it’s time to grow this company fast. Have loved the feedback, made some tweaks and now full steam ahead 🙂

  • Thank you Meron! You are a gentleman & an officer 🙂

    • That he is Jared! Glad he included you and it was great seeing how you’re both using Social for your group. Congrats on all the successes ~ Mike

  • Jared Easley

    Thank you Meron! You are a gentleman & an officer 🙂

    • That he is Jared! Glad he included you and it was great seeing how you’re both using Social for your group. Congrats on all the successes ~ Mike

  • Ani

    It feels SO good to be in the same post with the best 🙂 TY Meron!

    • Was great chatting today and getting to know you Ani!

  • Ani

    It feels SO good to be in the same post with the best 🙂 TY Meron!

    • Was great chatting today and getting to know you Ani!

  • Beth – http://EncoreWomen.com

    I had no idea that being a helpful and interesting podcaster could result in so much engagement so quickly. Once again it is giving the audience what they want that works and letting people see the authentic “you” creates loyalty.

    • Always falls back on authenticity right Beth 🙂 (Shout out to our friend Kim)

  • Beth – http://EncoreWomen.com

    I had no idea that being a helpful and interesting podcaster could result in so much engagement so quickly. Once again it is giving the audience what they want that works and letting people see the authentic “you” creates loyalty.

    • Always falls back on authenticity right Beth 🙂 (Shout out to our friend Kim)

  • Sonya Maachou

    Oh my goodness I have no idea about podcasts, I need to look into this.

    • Might be good for you brand and drive traffic. You could interview women around various different topics and in-turn have a promotional message occasionally for your site.

  • Sonya Maachou

    Oh my goodness I have no idea about podcasts, I need to look into this.

    • Might be good for you brand and drive traffic. You could interview women around various different topics and in-turn have a promotional message occasionally for your site.

  • Sonya Maachou

    Oh my goodness I have no idea about podcasts, I need to look into this.

  • Natalie Palombi

    I love podcasts, and am a lifelong fan of Grammar Girl!! 🙂 Now I’ve got a few more to add to my subscriptions!!

    • Grammar Girl love that’s awesome Natalie. Loved her approach as Meron mentioned.

  • Natalie Palombi

    I love podcasts, and am a lifelong fan of Grammar Girl!! 🙂 Now I’ve got a few more to add to my subscriptions!!

    • Grammar Girl love that’s awesome Natalie. Loved her approach as Meron mentioned.

  • Sue Cooper

    Organise podcast subscriptions – it’s now on my “to do” list.

    • Ahhh you have that many Sue. I’m probably on the same page as you with having to organize them. I use Stitcher mostly.

  • Sue Cooper

    Organise podcast subscriptions – it’s now on my “to do” list.

    • Ahhh you have that many Sue. I’m probably on the same page as you with having to organize them. I use Stitcher mostly.

  • Roslyn Tanner Evans

    I have been interviewed several times on podcasts where the audience is interested in transforming a career or late blooming. As I was an interviewer for 30 years, it was fun being on the other end. Really enjoy the experience of podcasts.

    • That’s awesome Roslyn and I’m sure with your 30 years experience you’ve added tons of value to many.

  • Roslyn Tanner Evans

    I have been interviewed several times on podcasts where the audience is interested in transforming a career or late blooming. As I was an interviewer for 30 years, it was fun being on the other end. Really enjoy the experience of podcasts.

    • That’s awesome Roslyn and I’m sure with your 30 years experience you’ve added tons of value to many.

  • Sherri Frost

    I am a big fan of listening to podcasts and have considered having one myself… just haven’t gotten around to it yet.

    • That’s awesome Sherri. What’s your favorite Podcast you listen to mostly? I have so many, but being in the car a lot I get to hear them all 🙂

  • Sherri Frost

    I am a big fan of listening to podcasts and have considered having one myself… just haven’t gotten around to it yet.

    • That’s awesome Sherri. What’s your favorite Podcast you listen to mostly? I have so many, but being in the car a lot I get to hear them all 🙂

  • Beth Kovinsky Blacker

    I had the pleasure of attending the Florida Podfest as a guest a few weeks ago in Tampa and heard Jared speak as well as John Lee Dumas (via Skype). Both are so passionate about podcasting and have clearly understood the importance of building a community beyond the digital downloads.

    • That they both are. Can’t wait to hear your podcast in the future Beth 🙂 (wink)

      • Beth Kovinsky Blacker

        You know me better than to ever do a podcast ! I’ll leave it to the experts for sure 🙂

  • Beth Kovinsky Blacker

    I had the pleasure of attending the Florida Podfest as a guest a few weeks ago in Tampa and heard Jared speak as well as John Lee Dumas (via Skype). Both are so passionate about podcasting and have clearly understood the importance of building a community beyond the digital downloads.

    • That they both are. Can’t wait to hear your podcast in the future Beth 🙂 (wink)

      • Beth Kovinsky Blacker

        You know me better than to ever do a podcast ! I’ll leave it to the experts for sure 🙂

  • Great article! I love how you included the “why” and the “what can we learn”. It makes it so much more readable!

    • Thanks Erika and I agree, love how Meron did that…made it much more enjoyable.

  • Great article! I love how you included the “why” and the “what can we learn”. It makes it so much more readable!

    • Thanks Erika and I agree, love how Meron did that…made it much more enjoyable.

  • Carol Rundle

    This is fascinating, but it lacked one thing, a definition of podcast.

    • Carol thanks for the insight. Podcasts were hot in the mid 2000’s and died down until recently the last few years they’ve exploded.

      Technical Definition: a digital audio file made available on the Internet for downloading to a computer or portable media player, typically available as a series, new installments of which can be received by subscribers automatically.

      Pretty soon built into your dashboard of your car you’ll have the choice of tuning into your favorite shows. There’s a show covering almost anything you can think of. Entrepreneurship, Comedy, Drama, Book Reviews, Horse Tips, Startup advice, Social Media and on and on. The topics are countless and Last year, Apple said subscriptions of podcasts through iTunes reached 1 billion. You can listen through your computer, phone or tablet.

      Hope that helps 🙂 Good Luck.

  • Carol Rundle

    This is fascinating, but it lacked one thing, a definition of podcast.

    • Carol thanks for the insight. Podcasts were hot in the mid 2000’s and died down until recently the last few years they’ve exploded.

      Technical Definition: a digital audio file made available on the Internet for downloading to a computer or portable media player, typically available as a series, new installments of which can be received by subscribers automatically.

      Pretty soon built into your dashboard of your car you’ll have the choice of tuning into your favorite shows. There’s a show covering almost anything you can think of. Entrepreneurship, Comedy, Drama, Book Reviews, Horse Tips, Startup advice, Social Media and on and on. The topics are countless and Last year, Apple said subscriptions of podcasts through iTunes reached 1 billion. You can listen through your computer, phone or tablet.

      Hope that helps 🙂 Good Luck.

  • Lisa Swanson

    I know nothing about podcasts! I guess it’s time I learned. Great info here that I will need to save for future reference as I continue to learn & grown

    • Podcasts are awesome Lisa. So many to choose from. Good Luck ~ Mike

  • Lisa Swanson

    I know nothing about podcasts! I guess it’s time I learned. Great info here that I will need to save for future reference as I continue to learn & grown

    • Podcasts are awesome Lisa. So many to choose from. Good Luck ~ Mike

  • Sharon MacLean

    I am such a fan of podcasts. Thank you for your precious insights!

  • Sharon MacLean

    I am such a fan of podcasts. Thank you for your precious insights!

  • Great picks. I know some of these but others were new to me. I just launched my own podcast today. 🙂

    • That’s awesome Lisa 🙂 Congrats!!!!! What’s the topic on?

      • “Social Real Talk” – Keeping it real about social media. 😉

  • Great picks. I know some of these but others were new to me. I just launched my own podcast today. 🙂

    • That’s awesome Lisa 🙂 Congrats!!!!! What’s the topic on?

      • “Social Real Talk” – Keeping it real about social media. 😉

  • Katarina Andersson

    A great post, I just love podcasts, and would want to further on do one on my own too… And I already follow some of the people here, but will check out the others!

    • Katarina good luck if you do one yourself. Great opportunity to expand your message. Meron has lot’s of training on how to get started on his site mentioned above.

  • Katarina Andersson

    A great post, I just love podcasts, and would want to further on do one on my own too… And I already follow some of the people here, but will check out the others!

    • Katarina good luck if you do one yourself. Great opportunity to expand your message. Meron has lot’s of training on how to get started on his site mentioned above.

  • Holly Jean

    I think Snapchat is a great way that brands are starting to connect with millennials. For the ones currently on it, they are ahead of the game. As soon as it gets crowded I sense that it will ultimately because less “cool”. Several fashion bloggers I follow have created a presence similar to Lewis.

    • Outside of Snapchat have you tried Meerkat for live streaming yet? They just released the Beta for Droid, excited to try it.

  • Holly Jean

    I think Snapchat is a great way that brands are starting to connect with millennials. For the ones currently on it, they are ahead of the game. As soon as it gets crowded I sense that it will ultimately because less “cool”. Several fashion bloggers I follow have created a presence similar to Lewis.

    • Outside of Snapchat have you tried Meerkat for live streaming yet? They just released the Beta for Droid, excited to try it.

  • Kristen Wilson

    Great stuff Mike and while I haven’t gotten on board with podcasts (one more thing) I know the value in educating as well as video.. and well, podcasts, pretty similar. Great experts to learn from… though I still don’t get the selfie idol – Snapchat.. to each’s own I guess.

    • We can’t be everywhere initially right Kristen 🙂 Have to find what works and double down on that. Different for everyone 🙂

  • Kristen Wilson

    Great stuff Mike and while I haven’t gotten on board with podcasts (one more thing) I know the value in educating as well as video.. and well, podcasts, pretty similar. Great experts to learn from… though I still don’t get the selfie idol – Snapchat.. to each’s own I guess.

    • We can’t be everywhere initially right Kristen 🙂 Have to find what works and double down on that. Different for everyone 🙂

  • I have been using a podcast as one of my social media channels to promote my business.

  • I have been using a podcast as one of my social media channels to promote my business.

  • Delia @ Happy Blogger Plaza

    I used to love podcasts and listen to them but recently I’ve been focusing more on creating content and tutorials for our clients so I didn’t quite go back to them. Thanks for sharing this list, I bookmarked it for reference!

    • I hear you Delia. It’s hard with so many choices, though I always try to hit my fav few each week.

      Thanks for visiting ~ Mike

  • Delia @ Happy Blogger Plaza

    I used to love podcasts and listen to them but recently I’ve been focusing more on creating content and tutorials for our clients so I didn’t quite go back to them. Thanks for sharing this list, I bookmarked it for reference!

    • I hear you Delia. It’s hard with so many choices, though I always try to hit my fav few each week.

      Thanks for visiting ~ Mike

  • Jackie Harder

    Lots of great information here. I’ve been asked if I do podcasts and I think I probably should. One interesting note: I asked one woman if she preferred the short (5-7 minutes) to the longer (up to 1 hour). She said longer as she didn’t want to have to mess around with her player while she was in the middle of her commute, workout, etc. Good tip.

    • You’d be great at it I’m sure Jackie.

      I remember hearing John Lee Dumas of Entrepreneur on Fire once saying he initially had his podcast aiming at 27 minutes as that’s the average commute time. Interesting right. Thanks for stopping by ~

  • Jackie Harder

    Lots of great information here. I’ve been asked if I do podcasts and I think I probably should. One interesting note: I asked one woman if she preferred the short (5-7 minutes) to the longer (up to 1 hour). She said longer as she didn’t want to have to mess around with her player while she was in the middle of her commute, workout, etc. Good tip.

    • You’d be great at it I’m sure Jackie.

      I remember hearing John Lee Dumas of Entrepreneur on Fire once saying he initially had his podcast aiming at 27 minutes as that’s the average commute time. Interesting right. Thanks for stopping by ~

  • Bobbi Raffin

    Great Information! I need to work on podcasts for sure… 🙂

    • Good Luck and share the link when you get it going 🙂 Love to review!!!!!

  • Bobbi Raffin

    Great Information! I need to work on podcasts for sure… 🙂

    • Good Luck and share the link when you get it going 🙂 Love to review!!!!!

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