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10 Tips On How To Use Periscope For Business

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  • July 2, 2015

I have an Android phone and just discovered Periscope for myself over the last ten days. Heather Heuman

At first I’ll be honest I was very nervous about the multi-tasking aspect of doing a LIVE Periscope but after awhile it became slightly addictive and super fun.

Periscope launched late March for IOS users and Periscope launched for Android at the end of May. So this new social media platform is at the very beginning of what I think is going to be a fabulous marketing resource.

Wikipedia describes Periscope as a live video streaming app for iOS and Android devices, developed by Kayvon Beykpour and Joe Bernstein. The startup behind the app was purchased by Twitter for a reported $100 million in March 2015.

But can Periscope work for small businesses?

The answer quite simply is A-B-S-O-L-U-T-E-L-Y!

Here are my tried and tested tips for those people and small businesses that are new on how to use Periscope:

1. Have a Bio That Stands Out

You’ve heard it be said before (hopefully) but if you haven’t you need to know that your bio matters.

People need to be able to know who you are and since they may not know you from a hill of beans, literally, you need to convey to them who you are with a shining bio.

Brevity is key, but you want to include what you do from the perspective of how you help others and I always like to see people include something personal.

What makes you stand out from the crowd?  Maybe it is a personal hobby or interest or something that is core to who you are. Be that person and let those on Periscope see it in your bio similar to a Twitter bio.

How to use Periscope

2. Be Specific In your Title 

Titles matter and I’ve seen really poor titles and I’ve seen great titles.

For the purpose of Periscope for business, you want to let people know exactly what they could expect to learn while being on your Periscope.  For example, I did a Periscope for Twitter Lists so I made sure to be clear in the title and of course, I added some emojis as well to help my title stand out.

The clearer you are with your title will assure your ideal target client-base are the ones joining your stream.

Periscope for business

EXTRA TIP: When you are listening and watching a Periscope on an Android phone, you can SHARE the BROADCAST. You have two options: Share with specific people or you can share with all your followers.

Periscope App

3. Greet Your Audience with a Cheerful Upbeat Voice 

When you start your Periscope, and click the START BROADCAST button, everyone will see live what you have your phone camera pointing towards.

Start your Periscope off with a great tone by being clear in your voice, loud enough for everyone to hear you and with a ‘Hello, Welcome to the Scope today! We’ll be talking about….”!

Even if you wait about a minute before you dive into the topic, those first couple seconds on the scope are very important because that is where you are making a first impression.

4.  Have an Opening Screen View That Makes People Smile 

Once you hit START BROADCAST viewers will see immediately what you have your camera phone pointing towards.

One strategy is to have it pointing towards either your website on your computer, a screenshot of your brand, outdoor scenery nearby or at something that may be eye catching and fun.

Today for example I saw that Sue B. Zimmerman had the screen pointing towards her computer screen of an Instagram photo.  It definitely made me smile and can capture the attention of those coming onto your scope.

You want to think of it as a way of getting and holding people’s attention and creating a great first impression.

Twitter Periscope

Then after you have the camera angled how you want, it is then recommended that you switch the camera view by double tapping your screen and it will switch and your face will be the feature of the scope.

Did I mention to smile?

5. Brief Intro at the Beginning of Yourself 

Once you have said hello to the audience begin personally saying Hi to people as they join the scope.

Then you can give a brief overview of what you will be sharing and it will help build the anticipation of what everyone is going to see you do or discuss.

Whether it is your first scope or your 150th scope, it is always a great practice to say who you are and mention your business.

Remember that you can use Periscope to do all types of things.

Here are some Popular Examples of Uses for Periscope

  • An Announcement

  • ‘How To’ Style

  • Behind the Scenes

  • Sharing Helpful Tips and Tricks

  • Q&A Style of a Topic Related to your Business

6. The Value of the Hearts 

Those that are watching a Periscope have the ability to give hearts.

The hearts flutter up onto the screen and people have different color hearts.

The hearts are randomly assigned to people based on a Periscope algorithm and there are limited heart colors available currently ( 13 colors as of June 25, 2015).

The creators of Periscope created the hearts as a tool for people to give the hearts when they agree with what they are hearing or feel that they were inspired in that moment while watching the scope.

The way to give hearts is to simply tap on the screen.

The broadcaster cannot give hearts, rather it is for the viewers on a particular scope.

7. Engage, Listen, Watch and Comment

As the broadcaster on a Periscope for business you want to engage your audience by asking them questions and encouraging them to give comments and show that they agree or like what they are hearing by giving hearts.

With Periscope being such a new social media platform, you will have many new people for quite some time on your scopes so do not just assume that everyone knows how to give hearts or that they can make a comment.

By gently mentioning it throughout your scope it lets your audience know that you want to engage with them.

Definitely also take the time to watch other Periscopes.  By being out there commenting, giving hearts and engaging you will be able to increase the people that will find you to be interesting and worth following.

8. Find Connections that Matter

Periscope has the cool option to see ‘all’ current scopes and recently recorded scopes in a view but they also have the ability to see the feed of everyone that you follow easily.

That means that if you follow and connect with people that are prospective clients and content that is of interest to you, that makes it much more streamlined to come to Periscope and see if there is a scope that you want to watch.

The Iphone has many capabilities to share and invite people to come and join a scope that currently is not available for Android users, however both have the ability to have their LIVE scope post to Twitter which can drastically increase the number of people that can see you have a scope about to take place.  

(Just imagine then if people retweet that you are doing a LIVE Periscope with a new announcement for your business?)

EXTRA TIP: Getting in on LIVE scopes is great because it does have the perk for you to make comments. However scopes are available for 24 hours on a replay and you can actually even give hearts when watching a replay.

You can also choose to remove a replay and it will no longer be able to be viewed.

Just announced last week, Periscope now allows you to watch scope and replays from the web on their website.

9. Call to Action at the End of the Periscope

At the end of the scope, have a call to action for the viewers.

Tell everyone that you’d enjoy staying connected with them and that if they are interested in learning more valuable information and tips, that they can connect with you on your website, Facebook page, etc.

Encourage people to follow you on Periscope because you can’t just assume that they follow you because they saw your scope.  By taking that call to action you are inviting people to know that you want to stay connected with them.

10. Smile and Laugh and Be You

Doing LIVE Periscope videos may not come naturally to you.

However, by just trying to get out on Periscope you will allow yourself to grow a little and see that it really isn’t all that scary once you dive in and get started.

Plus, since the platform is so new, I find that being completely transparent and letting people know that you are new yourself and learning as you go helps people be able to relate to you and shows that you are human just like they are when it comes to learning new things.

Have you done a Periscope for business yet yourself? If so, how did it go?  I’d love to hear more about your first experiences on how to use Periscope below.

Or if you haven’t tried it out yet I encourage you to do so.

Author Heather Heuman

Heather Heuman (pronounced Hyman) is the founder of Sweet Tea Social Marketing located in Blythewood, South Carolina. She's a marketing strategist, coach, blogger and speaker and focuses on helping clients across the US manage social media to grow their businesses. You can connect with Heather on Twitter

More posts by Heather Heuman
  • April DeGennaro

    I am still not sure what periscope is…does it embed a video in your twitter stream or on your facebook page?

    • April. Periscope is it’s own app. It integrates nicely with Twitter but you’re either watching a Scope directly from your mobile device on Periscope or from your desktop on Periscopes site. It’s live streaming video and when you’re about to jump on you can notify all your Twitter followers to come an watch live as you talk about whatever it may be that you’re talking about. So many possibilities to take customers behind the scenes of your business or just to talk. Last week I watched Third Eye Blind band backstage doing a live Periscope talking to fans about what they do before they go on stage. It’s really a lot of fun and great opportunities for business owners to connect at another level with people. Hope that helps.

      • heatherheuman

        April, Periscope is a live video stream used in its own app as Social Quant said too. Once you give it a try it will begin to make sense. Hope that helps. Jump in and give it a try. At minimum, the next time you see a LIVE Periscope tweet come across your Twitter newsfeed, go ahead and watch it and see what it is like watching one first.

  • April DeGennaro

    I am still not sure what periscope is…does it embed a video in your twitter stream or on your facebook page?

    • April. Periscope is it’s own app. It integrates nicely with Twitter but you’re either watching a Scope directly from your mobile device on Periscope or from your desktop on Periscopes site. It’s live streaming video and when you’re about to jump on you can notify all your Twitter followers to come an watch live as you talk about whatever it may be that you’re talking about. So many possibilities to take customers behind the scenes of your business or just to talk. Last week I watched Third Eye Blind band backstage doing a live Periscope talking to fans about what they do before they go on stage. It’s really a lot of fun and great opportunities for business owners to connect at another level with people. Hope that helps.

  • Beth – http://EncoreWomen.com

    I have been procrastinating on learning about Periscope because I have a virtual event running and have been jammed for time. So this article is very timely for me. I appreciate your clear tips and will soon start moving on using the app. I didn’t even know that you can watch from both your phone and your computer. Thanks.

    • Periscope is one of those things you’ll just learn when you jump on and start streaming :) Have fun

    • heatherheuman

      Definitely Beth, Check it out when you can. Especially if you are using Twitter, you can really use it as a powerful platform.

  • Beth – http://EncoreWomen.com

    I have been procrastinating on learning about Periscope because I have a virtual event running and have been jammed for time. So this article is very timely for me. I appreciate your clear tips and will soon start moving on using the app. I didn’t even know that you can watch from both your phone and your computer. Thanks.

    • Periscope is one of those things you’ll just learn when you jump on and start streaming :) Have fun

  • Deb Coman

    Great article, Heather! Glad I found it! Will look for you on #periscope. You can find me @DebComanWriting

    • Thanks Deb and appreciate you checking our our Blogs here at Social Quant. Have a great weekend and @disqus_S0gbWdRGM7:disqus thanks for a great post.

      • Deb Coman

        You’re welcome. @disqus_S0gbWdRGM7:disqus always has great info to share.

    • heatherheuman

      It has been great seeing you on my scopes. I’m calling you a VIP because you are so regular. (flattered and humbled).

      • Deb Coman

        Well, that’s so nice of you to say, Heather. I enjoy listening to your periscope and social media expertise.

  • Deb Coman

    Great article, Heather! Glad I found it! Will look for you on #periscope. You can find me @DebComanWriting

    • Thanks Deb and appreciate you checking our our Blogs here at Social Quant. Have a great weekend and @disqus_S0gbWdRGM7:disqus thanks for a great post.

      • Deb Coman

        You’re welcome. @disqus_S0gbWdRGM7:disqus always has great info to share.

    • heatherheuman

      It has been great seeing you on my scopes. I’m calling you a VIP because you are so regular. (flattered and humbled).

      • Deb Coman

        Well, that’s so nice of you to say, Heather. I enjoy listening to your periscope and social media expertise.

  • Thanks for the great article! Question – what’s the best way to leverage hashtags when using Periscope?

    • heatherheuman

      My best suggestion Simone is to make sure that you include 1-2 keyword hashtags in your Title before you hit the ‘START BROADCAST button. That means for example, if you are going to do a scope on tips for those about to buy a house in New Mexico.. you might have the title be “3 Must Do Tips Before you Buy a House! #RealEstate #NewMexico” – I hope that helps.

  • Thanks for the great article! Question – what’s the best way to leverage hashtags when using Periscope?

    • heatherheuman

      My best suggestion Simone is to make sure that you include 1-2 keyword hashtags in your Title before you hit the ‘START BROADCAST button. That means for example, if you are going to do a scope on tips for those about to buy a house in New Mexico.. you might have the title be “3 Must Do Tips Before you Buy a House! #RealEstate #NewMexico” – I hope that helps.

  • Aperture Of My Soul

    I recently did my first Periscope for my travel blog. A Louisiana Swamp tour. It was great fun. These are perfect tips. I need to put more of them in practice. I just showed the swamp and whispered to those commenting. The instant interaction is addicting! haha Thanks for the great insights!

    • Wow Congrats. @disqus_S0gbWdRGM7:disqus and I were just at Kim Garst’s SocialBoom15 in Chicago and Periscope was a big discussion among the entire crowd.

      Wish you good love and keep that interaction ROCKING!!!!

      Mike

    • heatherheuman

      That is wonderful that you took the plunge and did your first Periscope. Keep it up. What I can tell you is that you will get better the more you scope.

  • Aperture Of My Soul

    I recently did my first Periscope for my travel blog. A Louisiana Swamp tour. It was great fun. These are perfect tips. I need to put more of them in practice. I just showed the swamp and whispered to those commenting. The instant interaction is addicting! haha Thanks for the great insights!

    • Wow Congrats. @disqus_S0gbWdRGM7:disqus and I were just at Kim Garst’s SocialBoom15 in Chicago and Periscope was a big discussion among the entire crowd.

      Wish you good love and keep that interaction ROCKING!!!!

      Mike

    • heatherheuman

      That is wonderful that you took the plunge and did your first Periscope. Keep it up. What I can tell you is that you will get better the more you scope.

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